Example sharing: Website Holiday topic should pay attention to 5 major essentials

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A serious operation of the site, in addition to regular pages, usually set a number of topics, including festivals, event classes, activities, and so on. Each topic needs to be expressed in a different way, and the structure and content of the presentation vary. Today Deming blog to talk about how to do the site holiday topic.

The term "festival" is often associated with "holidays" and related terms such as "easy", "leisure" and "life", so we need to pay special attention to these elements when designing such topics. The following Deming blog to explain the site holiday topics should pay attention to the 5 major essentials.

Essentials 1: Navigation settings.

Whether it is the major search engine SEO site specifications, or the user's behavior habits, there are rigid requirements for navigation settings. We are in the festival project, there are three navigation is necessary, namely: Total Station navigation, main navigation, footer navigation.

Total station navigation mainly contains all the key columns of this website (except for large comprehensive portal sites);

Main navigation is mainly related to the topic of a highly relevant page, can also be part of this page (that is, Anchor point form);

Footer navigation is the main key word page that needs to be optimized for the whole station.

Essentials 2: Page elements.

As a holiday category, the recommendations include the following elements.

1, holiday time and spell fake strategy.

2, the festival theme and website product combination text and picture content.

3, use different modules to call different products and articles content, and put the product information in a more forward position.

4, fixed static text is also necessary, the organization of text to be aware of SEO guidance.

5, related festival topics, contact information, user evaluation and consultation, product matching products display, qualification, etc., all need to express in the topic, but should be in the text near the end of the show.

Essentials 3: Export links within the page.

An excellent topic, there must be an export link. Export links as much as possible to the target page with festivals, or festivals and products related to the combination, if there must be a lot of unrelated links, please also put the lower position of the page. In addition, export links please control within 100.

Essentials 4: Import links.

Import links are important. Import links include inbound and outbound import.

Inbound links should be more in the form of anchor text links, and anchor text should be fixed several key words, such as the National Day Tourism Network travel theme, the anchor text is basically around the "National Day tourism Good Place", "National Day Travel Price", "National Day Travel Strategy" These three words to do anchor text. This helps accumulate the weight of keywords in the station.

Outbound import links should be in a variety of ways, including anchor text links, regular hyperlinks, plain text links, jump links and so on, which should be in the proportion of 5:1:2:1 around. This will help to enhance the overall weight of the festival theme pages, but also to ensure the natural nature of the chain.

Essentials 5: Thematic picture design.

This comparison test the designer and the art ability. Each festival has a different theme, each theme also has a different way of showing, we need to explore the origin of the festival, customs, celebrations, representative colors, and so on, and then in the page above the banner show, so as to give users a good first impression. In addition, the image of the style can not be dispersed, tonal needs to be unified, generally do not have too much color gap.

The above 5 major points, although said relatively simple, but in the actual operation, often difficult to 5 full, we need to try to measure which is our advantage, expand their own advantages, weakening their own weak display.

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