Example strength: Li Ning, Anta, China trends over 50% growth

Comics: 邝飚 Despite the financial crisis, the Chinese sportswear brand's listing plan has not been aborted.　　On the contrary, the 2008-year growth figures, represented by Li Ning (02331.HK), Anta (02020.HK) and China Trend (03818.HK), have strengthened the confidence of the latter. Yesterday, Hong Kong media reported that the Chinese sports apparel retailer of Fujian and 361° plan in the three quarter of this year in the Hong Kong market Initial public offering (IPO), the amount of financing amounted to 400 million U.S. dollars. According to the news, the 361° has hired Credit Suisse to take charge of its IPO plan, and he hired Merrill to take charge of its IPO and is expected to raise $200 million for the IPO in July.　　This is after Li Ning, Anta and China's trend, another domestic sports apparel supplies enterprises are listed. Yesterday, despite the reluctance of both the horse and 361° to comment on the news, the default listing plan is now in a quiet period. However, the reporter from close to the source of the information sources, has been preparing for the listing, but its IPO time may not be in the three quarter, and raise funds may not be 200 million yuan.　　As for the exact figure, the person is unwilling to disclose it. Sports apparel Industry is superior to the environment reports say that both the 361° and the company manufacture and sell sporting goods of their own brand, with 4,000 retail outlets in mainland China. "It's not accurate, and we currently have over 5,000 stores."　　"In addition, the person is unwilling to comment on the IPO issue." Earlier this year, however, the top executives revealed to reporters the intention to finance the listing. "Capital internationalization is an important part of company internationalization."　　Xu Jingnan, chairman of the group, also publicly disclosed that the listing of the group will certainly be overseas and will not give up the listing in Hong Kong. It is understood that in Li Ning, Anta, China's movements have to go to Hong Kong to gold, and quickly expand the scale, in the rising track of the horse also need funds to further open the market. "The IPO has been planned, but it has had to be shelved since the second half of last year, when the global economic environment has been sharply poor." "The close to the people said, from the domestic major sports apparel manufacturers four-quarter orders, the situation is better than the economic environment, so the IPO is expected to appear substantial progress."　　In addition, the recent investment market atmosphere improved, while driving the new stock market vitality, is also one of the main reasons.　　In addition to the colt, 361° (China) Co., Ltd. Director, Vice President Xiayou in an interview with reporters also said that the company's listing preparation has been completed, just wait for the right time. IPO objectives: Open shop, brand, research and development early this month, Anta No. 6000 store in Guangzhou, Beijing Road officially opened. Anta also announced that the company would continue to expand at a rate of 500 to 600 new stores a year, and would keep double-digit growth in annual sales.　　In the next five years, sales target is doubled. "The company plans to grow another 1000 stores this year. "Zhihua, general manager of the group, has toldV. Reporter. In fact, the current level of more than 5,000 stores, the scale of the breakthrough 6,000 stores this year is not very difficult. But another big strategy this year will be to accelerate the layout of the first-tier cities. Opening a shop in these places means investing more money and resources than the original two or three-line market. So, compared to Anta, not listed on the horse is not easy.　　Looking at the positive capital market signs of improvement, speed up the listing action seems logical. Sources from the company said the IPO would be used mainly for additional stores, branding and product development.　　At present, the specific open shop plan, brand promotion is to n Ba as the main battlefield, research and development has injected more overseas elements, each need sufficient financial support. "The Power of example" is exciting on the current domestic sports brand field, after the Olympic sales channels and terminals can still maintain high-speed expansion, thanks to its market performance growth. In addition, the similar companies already listed in the Hong Kong stock market are generally well behaved, which is also an important reason ——— Anta (02020,h k) increased its turnover of 54.8% to 4.63 billion per cent year-on-year in the 2008-year period, and 01368,h (k) also grew 110% per cent year-on-year in 2008.　　To about 2.867 billion yuan, Li Ning (02331,h K) Last year's revenue was 66, 900 million yuan, the growth of 53.8%, China Trend (03818.H K) 2008 sales 3.32 billion yuan, the year-on-year increase of 94%. In the 2008 economic environment, "model" enterprises can still create an average of about 50% growth data, for the 361° and other enterprises to provide another layer of confidence.