Experience sharing from SEO to website operation

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Recently, someone in the industry group asked me why my site is the first page, but still no results?, "My site has been ranked first, but the company still did not receive the list, how to do?", I think many of us have encountered this problem, and some people are now under such circumstances. I take the enterprise station as an example, for this situation here I share some of my experience.

First of all, the purpose of corporate website:

1. There is a website that will make others more believe in the company, easier to show the image of the enterprise.

2. Because there are many customers in the real world, in order to provide them with more products and technical support.

3. For the convenience of others to find the company's contact and related information

4. Showcase my products to my potential clients and promote real-world sales through the web

5. I want the online mall, to sell my products directly through the network

Since the company recruit Seoer Affirmation is to seoer create value, otherwise will not recruit SEO, right? Then the purpose is very obvious, the company to do the site, do optimization, in fact, is to "make money", many seoer do to do to forget their daily rankings do optimization purposes, only know to do rankings and optimization, Every day is to think of how to rush up, but after the ranking up? Do we need to consider the profitability of the site? Some people may say, I am a seo, I just put the site rankings do go up, as for money does not make money, and I do not matter. There is such an idea of people, I will not refute what you, after all, SEO, just search engine optimization, did not say make money, but for unwilling to do a small seoer people you need to know that you have the ability to profit from the site, your site's profitability is actually your own earning power!

The site rankings go up and there is no business consulting:

Through 2 months of efforts, we optimized the website finally to the top three Baidu, the heart of special excitement, unique sense of achievement. Thinking in the brain, is not seo well, that's all. In a few days Mister asked: "Xiao Li, the site how the situation?" I replied: "The effect is good, ranking has gone up ...", but also immediately want to add a legend to the whole process of the legendary color to the Mister said once, show their own technology how superb, how powerful, and then expressed the hope that the boss to raise a little salary, but has not said that the export, mister, that How: " No phone call from a business? This question, it is extremely, asked me the moment bunker, half a day did not come up with the right word!

Believe that a lot of seoer have encountered such a situation, the site ranked up, but there is no business phone. Doing a station is actually like opening a store, even if you choose a good position (ranking), but your decoration (outside the site appearance), your waiter (contact address, and so on), your products (description, pictures, etc.), you give others the same feeling as open shops, the estimated number of guests are also very few. Speaking of this, we all understand, all the reasons within the "site". After these changes, we found that the customer is still relatively few, and then we have to make the sale means:

1. Confidence-building. Online product Trust is the most important, no one believes that your site so your ranking is no use. Through the detailed company profile, the company picture, the company document picture can make the customer to the website Trust degree greatly promotion.

2. Success stories. Successful case is that we let the customer more believe that we are a way, the trust here is not only for the company's true information, but also for the company's strength, the company's ability to trust, the success of the case is best to find some well-known companies case, so the effect is better.

3. After-sale service. This as far as possible to write to allow customers to see the shuxin, look at ease, but not exaggerated, too good to arouse suspicion, you can refer to the content of the next peer.

4. Products. The product as far as possible write the detailed, if needs to write the price as far as possible writes the price to be low, because everyone on the internet is to put a lot of business, but can not be too low, or that the truth "extremes", it is best to enclose a "fast price change, please call to get the latest price", so as to give customers a hint, Perhaps the real price is more expensive, not when the client calls the consultation is not psychologically acceptable, and the customer lost.

5. Advertising words (generally in a prominent position on the site). Do not feel that this thing is not important, in fact, eye-catching advertising words can give customers a strong visual and psychological impact. For example, "Quality first, service first!" This kind of advertising words we see too much, and will feel very fake, because everyone is so said, then I change a "factory licensing, original authentic, cod" is more attractive than the previous one.

So we start from the enterprise station, so that the site began to profit, began to create value, at this time we found that we understand a little site operation of the road, know how to attract customers, know how to improve the turnover rate, this is not and before the buried do SEO feel a bit different? Slowly accumulate from one do labor to one to do the brain (in my opinion, SEO is actually labor, earning is hard-earned money).

To sum up, the operation is actually marketing, that is, the process of sales, we just use the site to attract customers, using the site to achieve marketing purposes. When the stationmaster's operation does very good time, then he already will not only arrest in the website, he will discover the broad development space.

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