Facebook to promote mobile apps install ads help platform spread

　　
Facebook promotes mobile apps to install ads

Sina Science and technology news Beijing time October 18 morning, Facebook announced this week to open mobile apps to all developers to install ads. This will help spread the application on the Facebook platform and allow developers to earn more.

Facebook is exploring the profit model for the mobile business. In early August, Facebook launched its first mobile advertising service unrelated to user social relationships. Facebook said the ads were only an attempt and that some third-party developers could buy ads in mobile "dynamic totals" to attract more users to their apps. Clicking on these ads will open the Apps download page for the Android or iOS App store.

For now, Facebook has opened up this mobile app installation to all developers. "With these new ads, any type of mobile apps and games of any size can cover a rich audience," says Vijaya Raji of Facebook Vishaya Lagui. ”

Raj said Facebook previously tested with FAB and mobile game developers Kabam and TinyCo. This will help developers cover more potential users and increase the number of applications installed. For example, through the new Facebook service, TinyCo has a 50% higher point rate than any other mobile channel.

For Facebook, this kind of advertising is important. This means that regardless of whether the user or the user's friends "praise" a brand, their "dynamic summary" will appear in some ads. Facebook is helping advertisers better target advertisers, but this could lead to too much irrelevant information in the user's "dynamic Rollup." And Facebook's approach suggests that this has not been a problem.

Facebook is under pressure to earn revenue through its mobile business, a move that Facebook has tried. Facebook is scheduled to hold its third-quarter earnings conference call next Tuesday, which is expected to be a hot topic for investors to discuss. (Zhang Fan)