Fan Shaohui: What can search to bring to the enterprise?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is yesterday to participate in "a lot of" Community interview information, sorted out for everyone to share!

I am Fan Shaohui, from Beijing, focus on the search engine marketing, job "look up" website optimization company. First of all, I would like to thank our site Community management staff, our host, to do a lot of interviews I am honored! You are welcome to ask more questions and hope that you will learn more from this interview.

Agenda One, the boss in the original plan to build the enterprise site, whether to combine the characteristics of the search engine to carry out the relevant structure, page, content settings?

The first answer is yes. The development of the enterprise Web site through the Web site construction, website promotion, up to the depth of the network marketing strategy. The beginning of people think that building a website can do business, and then the immediate problems tell us that the site must be promoted, so we looked all the way to promote, but also by some network companies cheated a lot, finally finally transition to the network marketing this real concept. Network Marketing A lot of ways, one of the important marketing way is search engine marketing, the current search engine marketing also includes SEO,PPC and other similar paid marketing. Although I do SEO, but I do not agree with someone said that the magic of SEO and omnipotent, it is just a way to promote it. And this promotion of search engine marketing is particularly important, and in the current domestic many people have not realized that Baidu's operating mode is very successful, this everyone knows, so we think of the search engine on the idea of paid clicks. From the foreign search engine market, we found that the best foreign search engine optimization is the second PPC, that is, bidding rankings, this is an indisputable fact. And this is now SEO market chaos, in the early development of the inevitable experience of the process.

Search engine optimization, including internal optimization and the construction of the chain, so the site should be built to make the site more user-friendly, set up more in line with the search engine, eliminating unnecessary later to promote trouble, soon on the road. But how to do it better is not as easy as talking now. I think for Web site building now must establish a concept, your site is built to two people to see: One is your future target users, one is the search engine, the establishment of the balance between the most important.

Agenda Two, for the Enterprise website optimization work, from those several aspects to carry out?

Site optimization mainly includes keywords analysis, internal optimization, outside the chain construction three aspects. Keyword analysis is very important, is the hunter hunting destination; internal optimization is your gun is not good, you catch the rabbit hunting dog is not fast; outside the chain is the full creation of external environment so that your prey in the difficult to escape. I do not know if this analogy is appropriate, but I feel that these three steps are not a step to be carefully treated to produce results. Keyword analysis to master the principle is that I think a friend of the article summed up very appropriate: industry words to contend, product words to be determined; Internal optimization includes structural optimization, code optimization, and text optimization, each of which can be discussed after details. The construction of the chain to master the quality, volume of the policy, do not junk the garbage chain.

Agenda three, for search engine login and so on work, we should pay attention to what aspect?

Search engine Landing We recommend that the site is built after the first search engine landing, the work will not take much longer, basic 10 minutes can be all done. Landing search engines will only improve the opportunity to be included in search engines and search engine landing does not have a causal relationship. Want to let the site as soon as possible search engine included, high-quality outside the chain is very necessary, can be a good guide to the spider over.

Go to search engine landing do not repeat the landing site, if I am a search engine leave me in manual audit or machine program operation I will be disgusted. If a month or two is not included, then go to the search engine to submit once, increase the chain to guide the spider, in addition to thoroughly from the site itself to find the reason.

Agenda four, for search engine keyword bidding rankings, should be from what angle, how to operate more secure?

The success of search engine bidding ranking is to achieve accurate marketing, and our customers are really accurate. I think that's why most of our companies are wasting a lot of money. There are some factors that can be controlled in the bidding rankings, some of which are not controllable, such as the price of key words. I think it should be put in the analysis of the user analysis to the keyword. Should be accounted for in the customer's perspective to analyze keywords is the safest. Bidding rankings and SEO is not the same, we are more pursuit of precision, to the user does not seek more, but the quality must be high. Such enterprises can make money, such as you go to choose a broad industry words to go to the blood, the price is very expensive, a few dollars or even dozens of yuan of the unit price only bought an IP. The current situation is very lack of this analysis, search engine consultant (in fact, salesman) to provide you with a number of reference words, and their own search engine user behavior is not deep, a cursory choice of words on. I think keyword analysis needs to be done by the client. No one knows your customer's behavior better than you, but the necessary search engine research knowledge must first be mastered, for example, your customers use search engine a total of several types, people read search engine results information is jumping rather than a one next to look at, and so on. This serious study after the bidding is the most accurate, you will be your customer conversion rate increased more, you will not fight for the rankings to lose.

Agenda Five, to finish so much about the search engine work, how can I pay to see such a harvest?

It's easy to say, it's hard to do, even if you design it well, the effect may not be as ideal as you expect. This requires you to have a statistical, analytical mechanism. SEO to do a good job of continuous monitoring, the site contains the number of pages, the main keyword rankings, related keywords ranking, finally converted into real money how much. Bidding ranking is easier, some of the parameters of the bidding ranking tool is very analytical value.

Finally summed up, search engine marketing no panacea, no section of analysis, research, try, analysis, adjustment strategy is the ACE! (Zebian Admin01)