Flappy Bird 2014 final day return

On the last day of 2014, Flappy Bird, once a popular global game, was once again in front of our eyes, the search engine Google in its home page of the New Year congratulations animation focus on the launch of this flying bird.

"The Thing" is this: after opening the Google homepage, "Google" these 6 letters will become a short animation, symbolizing the 2014 global five hot events. In the beginning of the animation, the bird is passed through the letter, this symbolizes the "Flappy Bird". Another 4 popular events were the Brazilian World Cup, the Falcon 9th rocket, the "Phil" Landing Comet (the first comet of the human lander) and the Ice Bucket challenge.

Dong Nguyen, an independent game developer from Vietnam, spends a weekend of games in a very short period of time at the top of the global App Store rankings. According to Google's search results, the game was the highest in all games released in 2014.

Flappy Bird seems a bit inadequate compared to the other four things, but it's undeniable that the rise of mobile gaming has become a force that can not be ignored in the world. Although the game looks pretty rough, the pixel style even gives people a sense of a return to the last century.

But as Vice columnist Mack Dai (Mike diver) put it, "no matter how simple the game picture is, it will not go out of style as long as it brings fun to players." In fact, we look at the 2014-year hot Search game list, the second 2048 is actually a fairly simple game.

Mobile game is now in the content of the lack of a certain degree of creativity in the era, looking back, Flappy Bird can become the world's hottest game of 2014 of course there are many intrinsic factors, as all kinds of well-known hindsight experts in the game after the successful analysis of the same, After each successful game can be sorted out a set of all the universal and accurate truth.

Viral transmission? Innovation in play? Clever charging mode? Accurate fragmentation? These reasons are no longer wanting to analyze too much, here I just want to give the game company a bit of cold water.

The chances of success are still low.

2014 Global Hand Market size of 25 billion U.S. dollars, mobile gamers up to 1.5 billion, this is a large and rapid growth of the market. A group of game companies through the rapid rise of the Dongfeng, and become a market can not be ignored a pole.

Supercell, who has become the world's most watched mobile gaming company by virtue of "tribal conflict", made a 892 million-dollar income breakthrough in 2013, earning more than $1 billion trillion this year. and Lilith game by virtue of "Legend of the Sword" action card brand innovative play led the entire China Mobile game future trend, the monthly water may reach hundreds of millions of yuan.

The rise of mobile games does make a lot of people get rich overnight, a very small team with a game on the success of the case is not uncommon, as many people know the "plague Company" (Plague Inc.), is a few programmers through a year's spare time to invest 5000 of dollars to develop, And this paid game has now brought them more than 25 million dollars in income. The Flappy Bird, as mentioned earlier, has also created a wealth that is hard for the developer Dong Nguyen.

But in the rapid creation of dreams at the same time, behind the countless tragic story. At present, there are up to 10,000 market access products, of which less than 10% of the game can achieve profitability. "Now every week last year hand tour products online nearly 4,000, a lot of today have not seen the", touch-control technology CEO Chenhao Zhi said.

Success is still a very difficult thing, the 2015 Mobile game market competition will be more intense, among the top 20 of the U.S. iphone revenue list, 7 games released more than 2 years, in China's income list is the end of the large companies and Tencent share. These games occupy the majority of the player's game time, the big companies in the market to invest a lot of marketing costs to get new user increment, which makes the user purchase cost, the more poor products cannot afford, leaving small and medium-sized entrepreneurs living space has become smaller, innovation may become the only option.

Plagiarism of the game will also be common

Flappy Bird in the App store, he even began to feel guilty about the addictive nature of the game. The success of this game not only brings the game developer Dong Nguyen a name and benefits, but also brings countless problems, "I can not sleep, I feel that life is not as easy and comfortable as before." "Design Flapp Bird's original intention is that people can play for a few minutes while relaxing." Unfortunately, it is now an addictive product. I think this has become a problem. In order to solve this problem, the best way is to let Flappy Bird. Now it will never come back again. ”

Dong Nguyen decided to drop the game from the App Store, but when the game was off, there were a lot of shanzhai games on the market, and these games were undoubtedly standing on the shoulders of Flappy Bird. Even Flappy Bird the game itself has been caught up in the turmoil of copying Nintendo.

The question of the title protection of the game has been plagued by a considerable number of game companies. Some game companies directly steal unauthorized IP, play the official name in the market to deceive the players, and some game companies directly copied the success of the game on the market, and then change skin wash users. Innovation is a very risky market, and sometimes plagiarism becomes an easy shortcut to success.

This phenomenon, I believe that in the future will be more obvious, the success of the high return and the cost of defending the penalty so low, so that the vast number of game companies. This is a no solution to the Bureau, we can only hope that 2015 will have a different market.

Small and fine hand swim or will disappear

This may be an exaggerated description of me, the 2014 appeared a series of highly artistic hand tour, "Monument Valley", "Plague Company", "three! "," God of Light ".... The teams behind the scenes, while pursuing the last bit of the game, also achieved commercial success, which gave them a great incentive to move on.

But there are more and more teams like them that are stuck in the mire. The mobile gaming market has entered the era of a giant scuffle, and the Giants have monopolized the market with the advantages of capital and talent. The independent game development team made the game, applauded but not draw, through 2014 years of difficulties, I do not know whether they can continue to persist in 2015.

As far as the Chinese market is concerned, since the Apple policy adjustment has appeared in the 1-dollar list, I have been a long time in the toll list to see the game that I was enchanted, and the vast majority of the show is a number of large companies to brush the list of games, these games apparently very copper odor. Although we hate, but also have to face, after all, the market is the bad currency to exorcise a good currency process.

is to develop the game you want in your heart, or to achieve great business success, for many people may be different choices, but all the premise of the choice is to survive.

This article comes from: 17173.com Chinese game First portal station detailed source reference: http://news.17173.com/content/2015-01-02/20150102000843981.shtml