Focus on recruiting and job-seeking services in the communications circle

After several years of explosion-type development, the market has been basically formed. Especially in the comprehensive recruitment site this piece, intelligence, worry, such as several major sites have basically carved out the market. But the job market is by no means no chance, after all, it is a new market, and many job seekers are not well satisfied with the needs. This is mainly because the comprehensive recruitment site not only has a large number of redundant information, resulting in low efficiency, and difficult to achieve fine operation. Then, naturally, the need to meet the needs of specific groups of people, improve recruitment information flow efficiency and service professional recruitment services have emerged.

The current online recruiting market presents two evolutionary trends: first, the emergence of headhunting agencies, such as job hunting nets, and second, vertical recruitment services for a vertical industry or field. The latter in the domestic rise in the second half of last year, the first to emerge out of a group of products are almost all focused on the internet industry, such as pull hook nets, where to work, push nets, Zhou Botong and so on. There is also a vertical market is very hot, that is blue-collar recruitment, such as the Olive commune, the search radar, the network, such as Labor.

The October on-line "conduction body" opened up a new vertical field: the Circle of communication. What is the transmission circle? The positions we post from the conduction body can understand their positioning of the communications circle, covering the following areas: media, advertising/public relations, marketing, internet company operations, film, design/art.

Of course, the work of the communication circle has its own characteristics.

First, it is easier to generate some interesting work in the circle of communication. Just as the work of fashion media editors is largely mixed with the big Show, and the editors of the travel media have the opportunity to go through the mountains and rivers, these jobs are indeed more interesting to many young people than other jobs. Although the work is a very subjective thing, such as some of the program ape is that writing code is a very interesting thing, we can not stop him like it.

Second, the spread of the work of the flow is very strong. In a media or an advertising company long dry 2, 3 years of relatively few people, frequent job-hopping in this circle is a common phenomenon. Especially in the traditional media to the new media transition of this wave, a large number of media people have a potential job demand. This means: Huge potential market and high frequency use demand.

Third, the media as the representative of the communication circle is a highly connected circle. The people in the circle need not only frequent communication and coordination in their work, but also prefer to run some offline salons and parties. This connection between people will help the conductive body to rapidly expand the market.

On this basis, the conductor further subdivided its own market, one of the founders, Vic, told me that he wanted to conduct the body to capture the group of users before 95. On the group, the market analysis of the numerous reports. According to the report, most of the graduates showed an attitude of "interest first" in this article. On the one hand, their survival pressure is not so big, when looking for a job will not be so concerned about pay; On the other hand, they have a stronger sense of "getting rid of family manipulation", hoping to find a job that is congenial to their temperament. And now the recruitment market has not been able to cater to this group of users psychological products.

Why do you do the recruitment of the circle, and why want to play the idea? This is actually the position of the conductive body determined. Two founders Vic and Ivy told me they wanted to make a "fun" product. What do you mean, fun? The blunt thing is to help those interesting young people find jobs that they think are interesting.

First of all, this interesting person. I think it's reasonable to interpret the story as a group of interesting people. Most of them are active thinking, a few unrestrained, often have a variety of brain holes open the fantastic thinking. Of course, interesting people not only after 90, but this group of people in the Internet world grew up, and faced with graduation to find work, is the cold start stage more easily captured a group of users.

And what are the interesting jobs in the eyes of these interesting people? Most of them can bring them to enjoy the colorful world, bring them different life experience, such as fashion editors, photographers and so on. These jobs do not exist, but do not have a relatively professional platform to match the supply and demand sides. On the one hand, fashion, tourism, photography, some of these barriers are high, and relatively small number of jobs are often submerged in a lot of recruitment information; On the other hand, most of the companies in the Intelligence Alliance and other sites on the JD is very blunt, which is not the same as the adjustment of these jobs.

Vic Frankly, at this stage of the product design is based on other vertical recruitment for the integrity of the model, and did not do too much innovation. For example, the conductive body in the home also adopted the layout of the electrical business site, job seekers can like shopping, directly to see what job opportunities under a specific position, very subdivided. For example, editing this type of work is edited, senior editors, editors, art editors, picture editors, process editors and many other classifications. This is the traditional recruitment site is relatively weak. At present, the recruitment needs of the enterprise will appear on the site, but the conduction experience in accordance with the work of interest, style and other factors to its priority for different presentation. Only one months on the line has a lot of functions are not perfect, but Vic for the next step of product optimization has been the idea, and these ideas are not only to improve the professionalism of service, in order to practice the "fun."

Develop different user templates based on different industries. Media, advertising, design and other industries are looking at the work of the industry, the more targeted template allows job seekers to better show their own cases.

Display a company with multimedia means such as pictures and videos. This not only allows job seekers to quickly establish an intuitive sense of a company, but sometimes a "cool" company relies on words to show it is always bad.

Use the idea of social networking to get companies to find job seekers. In addition to uploading basic personal information, job seekers can upload pictures, videos, text works, etc. that highlight their personalities, and these things will be better than personal data display, so that HR is interested in you first.

In addition to "fun", the conductive body also hopes to be able to do a "stylish" recruitment site, the whole team on the "style" of the attitude is very certainty.

Style is first reflected in the design of the website. Compared to the eyeful of dazzling and scratching the focus of the traditional recruitment site, the conductive site design style to my feeling is simple layout and large color block impact, information points are more prominent, quite some like the current technology blog design style. In addition, in the docking with recruitment companies, the conduction body will also be aware of their "style" of the company in front of the position. For example, the conduction body to the lifestyle type of media and companies are more favored, such as fashion media, tourism media, art design companies. These companies are in the industry most have their own special tune, the Enterprise for job seekers also have aesthetic, grade and other aspects of the soft requirements. Of course, the style is a very subjective thing, for the moment that this is the founder of their own interest in a pursuit of it.

Compared to pull hook nets rely on the 3W coffee, botong based on the growth of Watercress group, the conduction body also has its own resources to borrow power accumulation. Several founders of the conduction network have been in the media industry for many years. For example, COO Ivy has been in the fashion group BD for many years, in the fashion circle has a lot of accumulation, and the other founders have several operations in the hands of the project, such as Jue.so, create a guest planet, Le card, etc. are from the team. In addition, VIC also participated in the incubator, and helped a fund to do the job after the early also in the watercress in the operation of a media circle recruitment team, the media circle can use more resources.

What interesting recruiting will there be in the future? Maybe you'll see the Guardians of the Great Barrier Reef, the test-sleeping division at five-star hotels and the Michelin-eater's job in the conduction body.