Change the position to think about the network promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the website, often very concerned about website promotion, so how to promote it? I have some ideas and methods just to comb. Today, put on a website to promote the post.

Since do website promotion, then must have the audience group. What is the audience group, in my understanding, the audience is a group of people, this group of people should conform to several basic characteristics: one is that the group is potentially interested in the information or media being transmitted, or at least not disgusted with it, and that this group of people is in the space and time of the place where we transmit the information; Energy and mood; The group of people can understand and recognize the symbolic forms of the information they transmit. Therefore, in the formulation of promotional plans, I will assume the roles of the audience, such as the company white-collar, business, or driver, and assume that the audience place and media display form, such as white-collar desk, the form of stereo display; Suppose the effective time of information dissemination, such as a calendar card for one year, can be stored for one year ; Suppose in a city in the west, work leisure time sector, about 11:00 in the past, we have more time, the occasional chat period, relaxed mood, easy to receive new things; the assumption is that all Han Chinese, all speak Mandarin, are basic eyesight normal people not color blindness, so you can consider the manifestation of the media itself Assuming that the cost of the budget, regardless of this, are exceeded, but also promote what Ah, no one can grant ah ...

Now many people think that the website promotion is very easy, often open mouth said, do a mass mailing, BBS irrigation machine, QQ message group, celebrity Blog message, etc., soon not OK. God, I do not know if this person is still living in the network of Primitive society did not come back. The so-called mass-type means, early already difficult to use, some even can use, also basically no effect. Maybe someone wants to ask. We have to understand that the network itself is evolving rapidly, he is not static. In addition, the Internet user's own network literacy is also constantly improving, which is like 15 years ago the television, now I am afraid few people would like to see, but at that time, people watched with relish. Now the Chinese mail system, is basically 163, 126, Yahoo, Hotmail and so on to the monopoly, and these mail systems, after years of development, anti-spam measures have done very successful, the basic difficulty in mass mass of mass mailing. QQ is the same, after so many years of development, QQ uses some kind of route shielding technology, the vast majority of QQ information software has been invalidated, the only valid is the QQ mail mass also line. BBS irrigation or celebrity blog, these community class space, after several years of construction, often have a very fixed audience, and these groups, often on the advertising of the immunity is very high, neither look, nor click; and advertising in these places, sometimes instead of the reverse effect, people may permanently filter you out, Most of the current systems have similar functions. Some people say, get a rogue software, can not ah? Oh, I just want to say, is not not. However, the rogue software itself needs to be promoted. Moreover, now the software on the Internet, tens of thousands of of the time, people rely on what large areas of use of your software ah, you or rogue software. Even if your rogue software is used in large areas, but now the anti-rogue software is very powerful, you can ensure that your software will not be clicked off. It's easy to say, it's hard to be successful ... As for the website page hangs the Trojan, modifies the visitor's default homepage method, now I am afraid also difficult.

Google search engine has begun to advance to the risk site, we see your site's search engine information tips, the site is dangerous, will go in? Oh！ In addition, from the current network industry development look, through the force of the rogue means of traffic, there is often no core value, changes are relatively large, has been difficult to translate into advertising cash, because, advertisers are also growing; instead, it is in the air consumption of our bandwidth and traffic, that is, instead of spending our money ... In a word, the simple technology of mass-type and rogue-type promotion, has begun to become ineffective.

See here, some people start to the right extreme again-alas! According to this view, website promotion is very difficult, can't do ah. In fact, not necessarily, website promotion is still able to do, and it is not so difficult to imagine. It's just not as easy as the 2000 website. And, I think, this is not a bad thing is good, so that those who are impetuous, fried short-term, circle money rather than the real operation of the site to gradually eliminate. At the same time, the new and old Internet users will no longer fear and disgust the site, because the malicious Web site may become less. For the industry as a whole, this is a good thing, the development of the network may thus enter a benign development channel.

So, now the website promotion how to do? I think, in fact, is also simple, that is, as the website of the promoter, you really in the general direction of the network users to consider the promotion, it succeeded. This sounds simple, but the water is very deep ah ... Standing in the direction of the user side, first of all to understand your user specific is those, to understand your users are those, you have to understand the specific location of their site, what type, the core value is what. Only around the core value, accurate positioning of the core user groups, can accurately choose the promotion and operation of ideas, so as soon as possible to do a good job of the site. Originally, now do the website to do to promote, the most fundamental is in their own quality AH. When you define your core values, in the end, the target users will naturally be obvious, when the target user is obvious, then the target user's network behavior habits, like to see what, like how to operate, there are those meticulous needs, like where to get together, like and who chat ... Clear these, our promotion is not targeted.

    So, our further analysis, our target users will be interested in, we provide those things will be very useful to the target group, or practical, or entertainment, or Bo smile, at least not as a mass, so that users habitually as garbage , do not scrutinize, directly delete or kick people. Moreover, when we even promote the content of fine scrutiny, meticulous planning, system implementation, when we have a long-term sincerity, adhere to the target users to show him very useful good things, the various network hills of the mountain Dai Wang-the owner, will distant? Now the network development, has been the same as the reality, what is called Web2.0, I have to understand that the network has been community, circle, this is a social trend, even the government began to take the community, small government direction. There are different spheres of influence on the web, there are different cultures of the community, and the reality is no different, but also need to gradually cultivate feelings, cultivate trust; Once these basic elements have been cultivated, then your promotion will certainly be effective, because, they will have a quick word-of-mouth spread ...

This is like the development of the stock market, in the early days of the network, we are fried short-term, quick success, anxious. But now, the network has become a relatively mature industry. Then, the website promotion gimmick and the consciousness must follow up, can the real value promotion as the main body, otherwise, the website operation will fail. Now do the website operation, must find out, what you bring to the user? Does he need it? Does he feel good? Now more than 100 million sites worldwide, more than 1 million sites in China, why do people have to go to your site ah? Now the information and entertainment, not too little but surplus, then, how can you stand out and become the user's choice? Now a lot of people who do the site, at any time on the site to engage in entertainment, or to make a long speech, standing in the perspective of your target users to see if you are them, you will also be on such a site? Modern society is a fast-food society, we focus on the time is not long, no core value, no very bright bright spot, will soon be eliminated. So get rid of the fantasy of getting rich overnight. Bring to the user core value, bring to customer practical value is fundamental. You want to become Google in 100 million, become Yahoo, become 163, become QQ, that is a dream, calculate the probability, that is much lower than the jackpot in the lottery. When they started out, also do not know that they will become the current situation, their success, in the general direction, it is the inevitable development of the network, 98 years would be a static page of the people, and now has been DAFA, and QQ to replace MA, there will still be cattle to teng success. Therefore, down-to-earth, look for the core, Heth users, progressive development, this is the current site to do the pragmatic move. If you just cater to a trend of network development and change, perhaps you will grow into the next QQ, Sohu, but, never to do this realistic goal!!

Operate a website, must make clear these things, can more accurate operation and overall planning. To do the overall planning of the site, must pay attention to their own operations, pay attention to their overall thinking, industry experience, cost control, service maintenance, implementation details optimization and so on comprehensive strength, but also pay attention to some specific business important details, on the core user positioning, layout, system Operation data Monitoring, content collection, Content editing, service system construction, brand promotion and protection, competitor monitoring and so on, this series of processes and operating methods summed up to form a relatively perfect system, before the real formation of the overall operation planning case.

Thus, the success of one thing is far from being imagined; it involves complex operational design and operational management, which is not something that the general public can understand. Here, willing to mention a word to encourage: the network risks, investment please be cautious!