Example analysis of the mall to improve profitability of those things

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author company has a mall site, the establishment of the station after its profitability has been tepid. No flow? The website throws a lot of words of advertisement; the traffic is too expensive? In the second half of last year, the station many key keywords are basically in the top three Baidu. Other companies in the same industry, a lot of sales and profitability are good, the author of this drizzle car lock mall, why the operation of the difficult? How to break through this predicament, let the mall quick profit, the author is as follows.

Analysis of websites and peers

Competitors are always the best teachers. The author analyzes the peer, mainly from the search engine and Ali Department of these two platforms for analysis, here mainly talk about search engines. Search from the Baidu parking lock, the author analyzes its competitive advertising, the release page and the overall natural flow of the site.

Through preliminary observation, the author has locked A, B and C three main competitors.

A station, its products for OEM production, mainly by a brand operating company. Its parking space is located in high-end, competitive advertising, Alliance advertising and SEO are doing well.

B station, its parking space lock products for factory outlets, the product positioning in the low-end, mainly to do wholesale. Most importantly, this factory and the author of the same city.

C Station, in fact, c manufacturers have multiple sites, mainly to do wholesale, at the same time to do retail. The author observes its three websites, is has the specialized team in the maintenance.

Analysis of the main competitors, the author analyzes these manufacturers, mainly to do wholesale products, followed by a higher profitability of the remote control car parking lock, rather than almost meager profit manual products.

Ii. Product Positioning

Drizzle this brand awareness is not enough, the company has done is a small business, it is not possible, such as the city as large as 58 ads. After analyzing several competitors, the company will focus on the high profit remote control parking space lock products. For example, a remote control product price is 500 yuan, and the manual product price is only dozens of yuan, its profit certainly not in a grade.

After the establishment of the remote control products, the company pushed mainstream sales of several products better. If the same is remote control products, O-type more than the D-type best-selling. Because the company has no factory, the most afraid of inventory, so the main mainstream of the company's O-type, U-type and x-type remote control products.

Product positioning, of course, there are other factors, such as price and sales methods. The company has Taobao shops and several sites, Taobao sales of products and the price of the site is not the same. Therefore, customer service before answering the phone, first have to ask the customer from which platform to come in. Secondly, in the wholesale and retail issues, the company insists on doing both wholesale and retail. The wholesale is followed up by the manager while the retail is followed up by the customer.

Third, traffic that thing

For the flow, the author has always had a point of view, not the more traffic the better, but must be accurate. If the search for "parking lock", may want to know about the product, search "parking lock price", it certainly has the desire to buy; Search "Changsha parking spaces lock where have to buy" this kind of word visitor, its purchase desire is strongest. In the treatment of traffic this aspect, the author has done the following things.

1, bidding ads accurate

Parking space to lock this product, the product on-site installation, maintenance and after-sale technical support requirements are strong. The author of the ads, mostly in Hunan, or adjacent to several provinces.

2, SEO aspects

In addition to the energy in the optimization of several key keywords, the author from Baidu auction background mining A number of words, and then targeted the layout of these words in the channel page, or with the article page to optimize. Also, according to some consumer's search habits, but also in order to spread the risk, the author in a large number of Business-to-business platform layout a lot of "area + products" long tail words.

3, deliberately shape the brand

Brand in this respect, the author is a competitor A was forced on a class. A a large number of network union and auction advertising, and in many business-to-business and question and answer platform to do a brand promotion. In fact, A's product is also OEM production, itself and no manufacturers. The author in the construction of the chain and soft text, but also constantly strengthen the brand publicity. Strive to achieve, let some people buy a car lock on the thought of drizzle this brand.

Iv. conversion rate that's something.

Traffic is for those who have the need to find us as much as possible. But to find you, if its products have no advantage, customers are likely to choose other products. In how to deal with the conversion rate, the author of the company to make the following adjustments.

1, professional, dedicated to do a class of products

The author of this mall, in addition to do the car lock outside, but also to do auto pendant, car perfume and so on. After a year of data analysis, the author analyzes the site sold a few car perfume products. Therefore, the author deleted the product and its channel. Today's channel layout is shown below.

2, list the most important products

The author's thinking and practice is that the first screen appeared important products, navigation and other navigation to provide access to important products. In short, so that the demand for customers 2-3 words click, it is convenient to find the desired products for the best.

3, the Time monitoring website

Now the network marketing competition unprecedented intense, the time monitors the website data, if the visitor enters the website, immediately asks its demand. Rather than passively waiting for a visitor to ask, a lot of potential deals are wasted. Second, you can also analyze the browsers browse which pages, their stay time, which search word turnover is the largest and so on.

V. Write in the last

Today's network marketing era, corporate web site is not a product brand display platform, but a marketing platform. The role of the site is to undertake from the search engine and other aspects of traffic, and try to convert these traffic to orders. In this way, the enterprise Web site to maximize its use of the function.

Article by drizzle parking lock www.cws58.com Original, reproduced please indicate the source, thanks!