Free traffic from the "Go" free business model is either free or subversive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Alibaba Group Chairman Ma Yun said: "The most afraid of entrepreneurship is invisible, look down, can't understand, can't keep up, can't see where the opponent is, look down on the opponents, see why the opponent can become so strong, and then can't keep up, even if the opponent is very weak, but also must see the other side is very strong, even if the opponent is very strong, You don't have to look weak. "Intercourse" free flow strategy, kiss you see understand?

Have you read the free business model? Free business model, the author concludes, the enterprise will be the early experience with consumers to produce products and services free of charge, in the promotion of the strategy of access to viral transmission, so that more consumers free experience of the value of products and services, rapid expansion of corporate brand awareness and reputation, Continue to provide higher value value-added services and products, to achieve a business model of corporate profitability!

Free business model is the mainstream of the Internet business model!

As the saying goes, barefoot is not afraid of shoes! Seeing competitors ' most beautiful shoes (charging the core products and services), barefoot businesses can attack them without hesitation the most beautiful shoes, and you fight together, will destroy their shoes, if in order to protect the beautiful shoes not with you, then congratulations, you can chase him!

Such cases abound on the Internet, and the mainstream Internet services are all taking free mode, free mail (NetEase, QQ mailbox), News free (Sohu, NetEase, Sina), music movie Free (Baidu, Youku video), search free (Google, Baidu), antivirus free (360 safe antivirus), instant Messaging Free ( QQ, micro-letter)! And these free companies not only because of free and bankruptcy, but because of free access to a large number of users, access to new ways of profit, became the most valuable company in the Internet age!

Second, free business model is the most subversive business model, but also a powerful weapon with small broad!

ebay vs. Taobao, ebay's rich Dad, and major portals and other mainstream sites to sign exclusive advertising agreements, with an overwhelming advantage to limit the development of Taobao, Taobao was forced to develop the United Front, launched a small stationmaster of the popular war, Taobao from the establishment of the Advertising Alliance, will be free to open the store's slogan broadcast out! Through the free shop this fiercely competitive strategy, will be far away from ebay behind!

Qihoo 360 VS Rising, Jinshan, Kaspersky Charge anti-virus software, to practice this work, must first from the palace, Qihoo 360 in order to promote the free anti-virus strategy, cut off the annual income of hundreds of millions of charges anti-virus software agent sales profits! This free strategy lets 360 free antivirus software directly and quickly grab the opponent's market share, Fast access to billions of clients, so that today become China's largest Internet security services company, and successfully listed in the United States Nasdaq! Rising, Jinshan and other enterprises because of their own beautiful shoes (charge antivirus software core profit model), always tangled in the palace of the problem above, finally hesitated to proceed from the palace, Since the palace has not been successful, bleeding and hurt the vitality, and finally even quit the free antivirus service, the market has already been Qihoo 360 eating!

Third, free business model is the most ruthless promotion strategy! Free access to users of the virus, free of charge to reduce the user's use of products and services risk!

Free business model is to obtain more user experience the most direct and effective way of product value, 360 antivirus, micro-letter, etc. are relying on free strategy and excellent product experience, the use of viral transmission to obtain user-approved classic cases! The intensification of the competition will bring a deeper and broader free strategy, who will be free to compete more thoroughly! Micro-letter through the micro-letter users of free text and voice, squeezing the mobile phone operators of the business space, the use of micro-letter, so that the mobile text messages and mobile phone communication length significantly reduced! NetEase United China Telecom launched Easy letter, in order to preempt the micro-letter users, the withdrawal of free text messages and free phone message function, In addition to the communication services between the users free of charge, but also extended to the letter and telecommunications, mobile phone operators, such as direct free SMS communication functions! Ali group out of contact, joint Unicom, mobile two major operators launched mobile Internet traffic free program, from November onwards, the use of mobile phones on the phone, Taobao, Poly cost-effective, day cat, Alipay and other Ali group-related client users will be able to receive the monthly 2G free flow of Alibaba package. Intense competition to deepen the parties to the free strategy to please users, the use of app will usher in a thorough free, the use of the flow will also be free!

How to establish a free business model?

So how to build their own business model of the business? The author concludes the following proposals, to stimulate entrepreneurs to develop a suitable for their own business unique free business model!

1, front-end product services free, back-end product services continued to charge

A front-end product is a product or service that establishes an experience with a user initially or upfront. Through the front-end free products and services, the use of user viruses and Word-of-mouth way, using social media, etc. to achieve the goal of fast preemption users! Free to form word-of-mouth and viral transmission, free can reduce the risk of users to use products, more easily identify and accept such products, through free products and services, to win the trust of users, In the higher demand for users to introduce value-added services, or to develop a free product based on the user base of a new profit model! such as: Qihoo in 360 free antivirus, 360 security Guardian, 360 browser and other free product user base on the client base, to promote Web site navigation and 360 search enterprise bidding services, On this basis to achieve the company's profitability! In the early front-end products to achieve free, back-end product profitability to subsidize front-end product operating costs! To compete with the products from the front and back end of the product competition, with free to eat the opponent's core charge products, will give the opponent a devastating blow!

2, free cycle experience products

Enterprise products for 1-3 months of free experience to use, access to user recognition and good experience, access to a large number of users to convert! such as education and training class, first audition, in the payment mode!

3. Split the function of the paid product into free version and charge version

Use the free version to obtain users and expand the company's brand awareness, pay attention to high-end customers to carry out the sale of products and transformation! such as the software industry, the basic Free edition and the Enterprise fee edition

4, the individual user is free, the enterprise user pays

Product Services for individual users free of charge, access to a large number of user groups, the use of advertising mode for profit! such as Baidu and 58 with the city, Zhaopin and other enterprises, the basic services for individual users free of charge for enterprise customers to pay services!

Finally ask the entrepreneur a question: Do you have a free business model for your business? Or are you waiting for a competitor to subvert you for free? Chengdu Wind Search technology operation Director Longbing Copyright www.scjianzhan.cn Reprint Please specify copyright