How to analyze a Web site from a direction that you don't have

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For webmaster, you run a website independently, you need to know your site's strengths and weaknesses, and you need to know where your site development, future opportunities and what kind of risk, most importantly, you need to know your future development direction, To know how to do a comprehensive analysis of the site, then how do we analyze their website.

Feel a website from the line to walk slowly always make mistakes, also always in a variety of errors constantly growing, so that we do not afraid to make mistakes, we do not refuse to continue to analyze the site, because the analysis of the site itself is not an easy thing, for the overall analysis of the site's personal feel to start from five aspects.

First: The advantages of website development

For a website, whether you are a company or a person, also whether you are a personal site, or the enterprise site, you always hope that you build the site is able to give you the benefit, said the straightforward point is money, not to bring you money to the site, I think you run your own also have no meaning, Company, let alone.

The advantages of the site, in fact, is positioning and value, first of all, we have to locate a good site to do what, do not do this today, tomorrow to do that, and finally lead to nothing to do, we do not do all-inclusive things, Ma Yun is not said, small and beautiful, we are doing fine, do, make the user feel satisfied, Give the user what we are best at.

Second, we need to figure out why users come to our site, users will certainly not go to a page garbage cliché, the content is aged site, we want to understand what our site can bring to users, or, I and the same Web site than what is more valuable than it is good where, is not the same as others do, The difference is how big, in fact, find their own advantages, then take their advantage out of the show, then get the user's pro-Lai became a necessity. We are not for the user to carry value, find value, but let users find our value, use our value, so that the user's stickiness will be higher, the site will go farther.

Second: The disadvantage of website development

Speaking of the disadvantage of the site, I have to say why some big companies dare to harm the interests of users under the premise of market competition, I think we all understand, because this is the user needs, but also have to use the dilemma. Then every product in the Internet has its own copy, why do not use a copy, and still choose to hurt their products, I think this is because the replica can not meet the needs of users, and this reflects the disadvantage. And this disadvantage, on the one hand, is technical, on the one hand is the service above, there are others are indeed better than we do, we have to find their own disadvantage, then have to face one thing, that is, contrast, that is, for two of the comparison of sites, we have to find their own disadvantages need constant contrast, No matter what websites, users will not care how you how to compete, how difficult, users will only use, for the use of satisfaction is not satisfied with the evaluation, so whether it is a failure or success do not expect users.

Third: the opportunity of website development

For this piece of opportunity for website development, in fact, the site must start to establish a good, of course, after the development of the positioning of the relatively more accurate, because the real development of the site can see the specific direction of development, for the webmaster, we have to learn to see what the market really need, Whether you are selling products or selling services, the stalls are looking at people's traffic and weather, don't say that you do a website, to find the right market for our opportunities, for the site we can also provide what kind of service technology, we will use what form to attract customers, and for the next few years of development to make a whole planning , these are prerequisites for seizing the opportunity.

Four: The threat of website development

In fact, when it comes to threats, for the webmaster or company, first of all you think of the opponent is definitely the site, has always thought that the enemy site is their real threat, but it is not, the opponents we are only used to analyze the competitors, we analyze what they did?, how to do and so on, these are references, and not to imitate If you embark on the imitation of this path, then you really really go wrong.

Second, we really want to look at the market environment and the overall policy changes, the so-called market is our website operation of the product market, according to the market response to adjust the site, adjust the display of products, market threat is only one aspect.

Once again, the change of policy environment, we must understand the use of practical things, plainly is above the various policy changes, every year every quarter will have a new change, pay attention to the attention of the moment, the Internet this piece is in constant development, but the continuous development of the environment will certainly be slowly sorted out, change the necessary, adjustment is a kind of inevitable , so it is important to focus on current events.

The last threat is itself, do not say to do the site and then put it there is not moved, the site is also very important to operate, know how to operate the people, but also know how to use operations, operation is not a single.

The future of website development

About the future of the development of the site, you may say that in fact, the above has been outlined, not to the overall analysis of the site, and then in accordance with the content of the analysis of a major adjustment, and then based on this big adjustment, to do the next few years of planning it? In fact, the future development of the website, not only involves this, But in terms of current affairs, market, user, value, etc. to do short-term planning, any site will not be based on a plan to end, so that for the future of the Web site development, in a quarter or a year constantly according to the status of development to make adjustments to make a variety of new programs, But the general framework is not easily moved.

In fact, for web analytics, we are not only later on the site's visit volume and data analysis, we also pay attention to the overall analysis, for the overall summary, overview, summary, each stage of the development of each stage operations need to pay attention to the matter and so on.

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