How to let Weibo realize the Word-of-mouth effect of online shop when Weibo meets

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A lot of people say, now shop is getting worse and harder to do, and investment in more and more money, although open shop free, but store decoration, product marketing, enhance the reputation of shop and praise, investment is more and more, especially on the marketing of shop, free method to spend a lot of time, charging methods, Price/performance is not very high! These affect the shop long operation of the enthusiasm of the shop!

But as the marketing of Weibo becomes more powerful, the combination of microblogging and shop operation began to become more and more obvious, through Weibo word-of-mouth marketing effect, it is easy to shop Word-of-mouth marketing out, but the micro-blog marketing Road is not very simple, at least need a lot of detail to pay attention to, the following author to analyze, Use microblogging to carry out online shop marketing needs to pay attention to three details!

One: The construction of multiple account Weibo, as a basis for the formation of a snowball effect

With the implementation of the microblogging real-name real-name, it seems that a person has a number of micro-blog accounts is almost zero, on Weibo, simply rely on the forum-type replacement vest to foil the post popularity of the marketing law, on the micro-blog does not seem to work, although Micro Bo can not achieve a more than one account, but we can mobilize the friends and relatives around, If they do not like the Internet, then you can borrow their ID card to deal with micro-blog, so that you can get the initial microblogging account!

After you have a Twitter account that you randomly control, on this basis, the release of some of the content of shop products, and then mobilize their hands of several micro-blog accounts, to carry out interactive marketing, so that their own micro-blog to look more active, so as to affect other users to pay attention to your microblog! Reprint your microblog content, The formation of micro-Bo fans of the snowball effect, so that Weibo account for a short period of time to get more fans!

Second: Let Weibo account become authoritative, in the name of the shop running micro Bo

With more and more fans of Weibo accounts, what are the main marketing goals of these groups of fans? At this time we will do Micro Bo fan screening work, at this point, enhance their own online microblogging authority image is very important to create micro-blog Account logo logo, in the name of online shop, At the same time, the official description of the microblog account, at the same time in the content of micro-blog, but also appropriate to the seriousness of the tone, to explain the official Weibo online store account opened, and began to accept some of the online shop customer service work!

At this time the micro-blog account inside the content of the people feel very serious, but as a microblog account, want to marketing their own online shop, serious operation of Weibo account will certainly not be able to long, at this time appropriate to the tone of the shop's customer service staff on the official microblog blog posted some lively and interesting content, causing the interaction between fans, At the same time can further screen out the real to their own online useful fans!

Third: engage in promotional activities on Weibo while interacting with fans

With the official operation of the microblogging service, as well as the early screening of the fans, at this point should start to do some promotional activities for the shop, shop to get success, not simply through marketing to achieve, but let users feel in your shop inside shopping, the first cheap, the second quality is guaranteed, the third has a very good after-sales service , these three points is really let Weibo fans form the key to loyal users! Through promotional activities, the prices of online shop to pull down! Through the micro-blog interaction, so that fans describe their own through the shop after the experience of shopping, and appropriate through the microblog to publish some of the latest after-sales service information, Let users learn more about online shop through micro-blog news! So that Weibo has a good appeal to fans!

Here, after-sales service is the key to build shop reputation, now a lot of online shop are in spell price, all in the fight propaganda, are in the quality, but there is no dare to spell, that is after-sales service, after-sales service often will virtually increase the operating costs of shop, but this cost is very important, is to reflect an online shop to the user's ultimate experience ! So through the micro-Bo to show the performance of the sale, nature can in the fan group caused by the resonance, through the fans of each other reprint, virtually prompted the shop's reputation!

At present, through micro-blog marketing Shop is also more and more mature, but here need to pay attention to a misunderstanding, that is not able to publicize false information to the speed of micro-bo transmission, once because the false information is exposed, then your shop will be destroyed! It can be said that Weibo for the shop, but also a double-edged sword, the use of good, Then in marketing can do more with less, the use of the poor, that is the destruction of the Great Wall! Original URL: http://www.lp666.com/node/475 in admin5, please keep the site, thank you!