In-station, outside the station SEO to soft paper different needs analysis

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We all know that website optimization, whether you are assigning keywords, or consider the user experience, you have to consider the article. Of course, some SEO outside the station is the same, in this respect, the demand will not be less than SEO optimization requirements. Today, we mainly talk about SEO knowledge in the station of the article and stand outside the difference and contrast.

I. The role of the post in the station

1, can enrich the content of the site, increase the number of Web pages. For the user also increased readability, more content can reduce the user jump rate.

2, increase the site page is to get more accurate matching long tail words, with the hot long tail word to get more traffic, so that more people through the search engine to visit your site, making your site overall weight increase, but also increased the site within the chain, thereby increasing the user page browsing!

3, can increase search engine spiders to crawl site content interest, improve included. Because the "spider" is like new content, often to update the site, can please the spider, the page content crawling, so that crawling page to increase search engine on the site included. Increase site trust in search engines. can also speed up snapshot updates.

4, increase the internal chain of the site has never been driven throughout the chain, using the internal anchor text link to enhance the weight of the keyword page (in general, the homepage) to increase the weight of the homepage, the core of the Site Keyword ranking service.

Second, the role of the post outside the station

1, can realize the flow import

This is very easy to understand, as long as we are published in the soft text to insert the link to the site, you can achieve the import of traffic. Among them, we think that high quality soft talent is the precondition of flow.

2, can increase the quality of the chain

We are not polite in the article published in our blog with the chain on the outside, but at the same time there are many high weights of the writing community and columns can bring a good weight of the site outside the chain.

3, help keyword ranking

If the soft paper quality is high enough, you can directly use the soft text for keyword ranking, this test we have done more than once, the effect is very significant, so that the relevant soft text can not only directly to bring the flow of conversion, but also to the site's keyword rankings to bring immeasurable effect.

4, promote the company's image and products

In the release of some outbound articles, mainly for our company, such information has been released, in favor of our company's products and image publicity.

The difference between the articles in the station and the outside of the station:

Contrast content

In-station articles

Outside the station article

Writing direction

Does the article help the user

Whether the article is useful to the visitors on the platform, and publicize the company's image and products;

Quality requirements

Article highly pseudo original

The article false original, the title, the head and tail two paragraphs highly false original

Keyword links

The article can not join the keyword link

You must add keyword links or optimize URLs