Keywords common mistakes in website optimization

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(1) Accurate keywords

Choose words that are too broad to be used as keywords: if you are a manufacturer of women's clothing, perhaps you want to "women's", "clothing" and so on as your key words, please take "clothing" to G oogle try it, you will find that the search results incredibly for 5, 4150, 000, want to be in so many competition among those who take off the face is not easy, Instead, in "short sleeves," "long sleeves," "vests," "suspenders," and so on, the search results are much smaller, so you have more chances to get ahead of the competition. Therefore, depending on the type of business or product, you can choose specific words, use more accurate keywords, you can limit the possibility of conversion to your real customers visitors.

(2) Appropriate keywords

Use keywords that are irrelevant to your product or service: Some people in order to attract more people to visit, in their own keywords to add irrelevant hot keyword, doing so sometimes can improve the site's traffic, but imagine looking for "M P 3" People, I am afraid it is difficult to your production of cloth sofa interest. Since your goal is to sell your products, it is not only annoying, and meaningless, to increase the amount of traffic that this cheating means.

(3) Keyword testing

Use the last Test keywords: a lot of people in the election of the "best" after the key words, without the test will be hastily submitted up. If it's really "best", test it. You can use the free tools available on the Internet for keyword analysis, such as W Ordtracker, Overture,keyword Cenerator, and so on, the general function of these software is to see your keywords in other pages of the usage frequency, as well as in the past 2 4 The number of major search engines on the search engine has used these keywords. such as the W ordtracker effective keyword index (Keyword efectiveness tndex:kei) will tell you the number of keywords used in its database and the numbers of competing web pages, the higher the KEI value indicates the more popular the word, and the fewer competitors, Kei value of 100 points even if it is good, if you can more than 400 points you are the best keyword.

(4) Keyword optimization quantity

The home page covers too many keywords: some Web site designers hate not to be in the home page to all the keywords are optimized, so the site's homepage title in a lot of keywords, in order to improve the rankings. It just makes things worse. The optimization of the home page should be limited to up to two key keywords. Make sure that your home page title is no more than 7 words (30 to 40 letters, or between 15 and 20 characters). This is because, if the homepage of the site's title tag contains more than 10 keywords, there is no keyword to meet the higher ranking required keyword density. None of these keywords has been able to get a high ranking in search results. Especially for those more popular keywords, to be in the fierce competition to get a better ranking, we have a higher density of the keyword requirements.

For other keywords you are completely called in other pages to do the corresponding optimization, there is no need to squeeze to the homepage to optimize, because each page is a potential search engine is a "bridge page." Therefore, for large sites, the best each page has a different page title, and each title contains keywords, so that the content of the site more access to the Search engine index range.

(5) Appropriate keyword density

Blind repeat page Keywords: keyword density (that is, keywords and pages to remove HTML code content Percentage) of the size of the site has a direct impact on the rankings, but is definitely not the more the more the better. Some people in order to increase the frequency of a word on the page, the face deliberately repeat it, such as in the title bar appears "Haier Haier" and things like that. However, now many search engines can see through it, they count the total number of words on the page, to determine the proportion of a word is not often. If you exceed the "default standard", not only will it be considered invalid, from the side of the site to reduce the score, but also to be able to permanently shut down your site. So in the use of keywords, as far as possible to achieve natural fluency, Fu Jie Basic Grammar rules, small to deliberately repeat a keyword, avoid enumerating the appearance, especially in the peer continuous use of a keyword more than 2 times. Face and length should not exceed 30 characters (15 characters).

(6) Correct keyword optimization

Add wrong keywords (more for English): If a word about the content of your site is often misspelled, considering that the average person does not use typos as their target keyword, you may be planning on using it to optimize the page, so once you encounter the user with this typo to search, will bring you additional traffic. In fact, although according to the keyword Monitoring Statistics report shows: Some typos appear frequency is not low, but the analysis of these typos are generally due to the customer's momentary carelessness caused. In this way since the use of misspelled keywords many times not only can not bring you additional benefits, face and influence the authority of the site, and even make occasional mistakes in the customer's quality of the enterprise's cable, the strength of doubt. In addition to the current search engines (such as Google) has increased the automatic spell check function, so, add Typos keyword Optimization page is not worth advocating.

(7) Page keyword optimization

Ignore the location of keywords: keywords in the right place to appear once more than in the wrong place 100 times are effective. You need to be in the title, paragraph content, text content of the page header and footer, M ETA tags even do not show <comment> tags inside the arrangement of keywords, title, page head and the end of the page is the focus, the title bar is the most important, must let the keyword appear one or two times. In the body of the Web page should be guaranteed to repeat at least three times the keyword. Analysis shows that the page text 7%-9% keyword density for the best, the keyword in the home page appears in the frequency to 8 to 10 times advisable. (Owen Note: This is debatable, it does not have to appear so frequency, or to be based on nature, do not affect the premise of reading)

Out of the above several misunderstandings: to your keywords in-depth and detailed analysis, I believe you can successfully choose the best keywords.

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