Microsoft plans 1 billion dollars to promote Windows Phone 7

Information industry http://www.aliyun.com/zixun/aggregation/18501.html "> Sources point out that Microsoft will be aggressively attacking the smartphone OS market this fall, hitting at least $1 billion trillion, Fully promote the newly created Windows Phone 7, challenging today's smart mobile OS market: Apple iphone iOS, Google Android, RIM BlackBerry's BlackBerry OS. Windows Phone 7 met with the world this February and was well received at a time when Microsoft's legacy Windows Mobile OS was a clear line. HTC, the United States Dell (Dell), Samsung and LG are expected to launch Windows Phone 7 handsets. HTC Schubert is rumored to be the top, the first in September in London published.

Guodeburg, a telecoms analyst at Deutsche Bank, visited Microsoft headquarters in Washington, D.C., this month, revealing that Microsoft's determination to scramble for the mobile OS market is a 400 million-dollar sales budget, combined with research and development funding, as well as for manufacturers, The subsidies for telecoms and app developers are definitely more than $1 billion trillion.

Microsoft over the past few years in the mobile phone software and hardware performance is really poor, research and development team and Google pales in the early days of the main corporate user strategy, touch screen technology far behind Apple; this year's vigorous launch of the kin mobile phone, in less than six weeks with 1 billion dollars of research and development funds heroic martyrdom

On the other hand, Microsoft's OS does not take the free route like Android, in the past Windows Mobile each set to the manufacturer to collect about 15 dollars of royalties, Windows Phone 7 even if the price to 10 U.S. dollars, may still affect the manufacturer's willingness to co-operate.

But Microsoft executives are still confident in Windows Phone 7, claiming that its business model will combine the strengths of the iphone and Android. For applications that are critical to smartphone survival, Microsoft says it has been enthusiastic and has downloaded more than 200,000 development tools, and will be able to provide dazzle apps for mobile phone families.