Network Marketing has four realms of initiative, point to face, static to dynamic

Network Marketing promotion More and more pluralistic dialect. It is said that the existing network marketing methods have nearly hundred, so many network marketing methods, and not suitable for any one enterprise, any stage of the marketing method, which requires enterprises in a variety of marketing methods, mining the best combination to use synthetically. Search engine to do a few keywords, add several trade platform to publish information, to buy email address mass mail. This is purely a combination of marketing tools, not real integrated marketing. The so-called "Integrated Network marketing", simply said, is the enterprise network marketing the overall solution.

Network marketing is an integral part of the Enterprise integrated Marketing plan, when the enterprise arranges the marketing budget, it should come up with a reasonable proportion for the network marketing expenditure. With no clear goals and plans, "hit a gun for a place" of the primary network marketing, the integration of network marketing, is to enable enterprises from the overall marketing objectives for starting, reasonable combination, optimize the operation of a variety of network media and tools, and formulate detailed implementation plans and procedures. The advantage of integrated network marketing is that it can help the enterprise to reduce the blind network marketing expenditure, improve the network marketing effect, establish the network marketing effect evaluation and information feedback, and help the enterprise adjust and revise the network marketing plan in time, and optimize the net marketing effect continuously.

Network Marketing is a new field, network marketing talent is scarce, network marketing personnel training obviously lag, is the enterprise network marketing work the biggest obstacle. Enterprise Network marketing Personnel, generally by those who have experience in the market, but not familiar with the network marketing of traditional marketing staff, or some grid technicians guest online marketing staff. They may not understand that network marketing, in addition to sales itself, but also enhance the brand value of enterprises, strengthen communication with customers, improve customer service functions.

More small and medium-sized network marketing talents Lack, and can not understand the importance of network marketing, just try to establish a website, and then on a simple promotion, it will not invest time and energy to manage network marketing. However, the introduction of network marketing training and network marketing talent, now has become the floor enterprise's initiative demand. King Floor, Delphi Flooring and other flooring enterprises, in the near future with the SouFun actively cooperate to organize network marketing training promotion.

Only on the scale of the enterprise, will be configured network marketing specialist or network marketing team. Network marketing talent shortage, become a prominent bottleneck of small and medium-sized enterprises. Professional things, should be given to professional people. For this kind of situation, the enterprise can adopt the way of outsourcing, not only save the manpower cost, the management cost, use the industry senior expert or the Professional planning organization, through the Internet launches the topic marketing, the event marketing and the Activity Marketing network integration marketing dissemination, may raise the success rate greatly.

Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on international Internet, using the interactive of digital information and network media to assist marketing target. If the neighboring network believes that the most intuitive understanding of network marketing is customer-centric, network-oriented, in order to achieve business objectives and a series of marketing activities. For different enterprises, network marketing has four realms, they are in accordance with passive to active, point to face, static to dynamic, quantity to the law of gradual escalation and extension.

The first realm: information base display of enterprise

Internet access to China, the company's Yellow Pages registered landing and display site two forms of representative, Network Enterprise Information display mode, is the first step of Chinese enterprise network marketing, the popular saying is, in the vast Internet to establish a business card, simple, one-way display, isolation is the characteristics of this way. Of course, in the current, this way is still the mainstream of enterprise information, no site enterprises in the establishment of the site, do not want to do the site, online registration of a variety of free yellow pages. Just a prototype of enterprise network Marketing, the first realm of network marketing.

The second realm: Build the Enterprise marketing website around the search engine

With the increasing influence of the Internet and the rapid increase in the number of netizens, more and more business owners realize that the low-level and simple enterprise information display can not meet the development needs of enterprises, they are concerned about any way to allow more potential customers to browse their own sites. This kind of demand in the vast Network service company's construction station technology upgrade and the search engine marketing appearance, has obtained the very big satisfaction. The entrepreneur who walks in the forefront, tasted the sweetness of network marketing, from the revenue growth rate of each quarter of Baidu, business owners to search engine as the core of the network marketing into a high enthusiasm, but now it seems that this network marketing methods, in the absence of major breakthroughs in technology, has been close to the ceiling. This is the second realm of network marketing.

The third realm: brand advertising and Divergent network mass

For, a certain scale of enterprises, in particular, some of the most popular industries, the value of network marketing, brand promotion is greater than promotional, long-term benefits outweigh short-term benefits. Network brand advertising is actually the oldest network marketing methods. For small and medium-sized enterprises it is impossible to reach, for large enterprises, it is the necessary way, this way, with television advertising has the same effect. For small and medium-sized enterprises, through Low-cost network mass mode, also reached the network exposure rate increase. The characteristic of this realm is to change passively waiting for the initiative to attack.

The fourth realm: accurate, continuous, interactive marketing of the network

This realm is a return to the starting point of network marketing-customer-centric, network-oriented, in order to achieve business objectives and a series of marketing activities.

Before online marketing, we'd better answer a few questions:

Where are the customers on the Internet? What pages do they often patronize? What are their consumption habits and preferences?

What kind of group are they? How do they make connections through the Web? What is the way to get them to participate in business interaction? What are the sustainable ways that they can become loyal customers? With questions to find the answer to the problem to design a different network marketing solutions. There are many ways, only one, the enterprise should always grasp the network marketing, and the most efficient choice and use of surgery, so as to reach the fourth realm of network marketing is the highest state.

Finally, we should pay attention to the reality of the method, network marketing has a strong practical characteristics, from the practice of discovering the general methods and rules of network marketing, than empty theoretical discussion more practical significance. How to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This also must pay attention to the network marketing practical method reason.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. Senior Marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, please keep the source of the article and the author with this site consistent www.rulin.net/blog)