New business Domain: ICANN's new rules trigger the scramble for Internet domain names

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June 14, Internet name and digital address distribution agency, non-profit international organization ICANN said that its new generic top-level domain name in the global application list, a total of 1930 new top-level applications.

ICANN makes a big profit, and in this one, about 360 million dollars will be sucked into the bag. But it's not just ICANN that sucks gold, but companies like the Zodiac.

According to Li Xiangjian, vice president of the Zodiac, the company has successfully financed 20 million of billions of dollars from ICANN's imminent announcement of its new generic top-level domain name. "Of the 1930 generic top-level domain names, we have a total of 18 generic top-level domain names, which is the core asset to obtain financing." "Li Xiangjian said.

Zhongzhenyu, the executive director of the Zodiac, has upgraded their business to another level: "The new rules announced by ICANN are the 40-year opportunity for China's internet industry." In the past, the allocation of Internet core resources and rule-making were dominated by the United States, and this time China had the opportunity to participate in it for the first time. ”

Zhongzhenyu's so-called Internet core resources, including the root server, also includes IP addresses and top-level generic domain names. In other words, ICANN's announcement of new rules has also sparked a war to redirect Internet territory.

Domain name contention for large

In terms of 185,000 U.S. dollars per domain, ICANN will receive 350 million dollars if all 1930 application domains are registered successfully. Among them, Google spent 18.87 million of dollars to apply for 102 top-level domain names, the Indian giant Directi group for more than 6 million dollars to apply for 31 top-level domain names.

But Li Xiangjian added: Icann received far more than 350 million dollars, 185,000 dollars in the absence of competitors when the price, if the same generic top-level domain has two or more than two institutions to compete, the registration price is to take the bid, the highest bidder.

such as the ". Weibo" top-level generic domain name. In this respect, China's Tencent and Sina launched a fierce bidding, Li built to predict, this universal domain name at the bridgehead price of millions of U.S. dollars. In addition, Tencent and Sina also compete for Chinese generic top-level domain ". Weibo". The ICANN organization opened its first-ever top-level Chinese domain name registration, previously in English.

The reporter learned that in 1930 domain names, there are 751 competition, more than one-third of the total number of applications. Among them, the most competitive domain name suffix is:. App,. Home,. Inc, art, blog, etc. and registered successful enterprises or institutions, in addition to the payment of 185,000 U.S. dollars registration fees, each year also to pay 25,000 U.S. dollars for each domain management fee. This is a huge revenue for ICANN.

China region to apply for a total of 88 domain names. Li Statistics, 88 domain names from about 15 enterprises, and the zodiac company alone 18 Universal top-level domain name, is the top domain name competition in the large.

According to the list announced by ICANN, the new top-level domain names applied by Chinese institutions are grouped into three categories: one is the provision of public registration services of the general business domain name, such as CNNIC application of the ". Company" and ". Network" two Chinese domain names, the second is the enterprise brand domain name, such as Citic Application ". Citic", Sohu Application ". Sohu"; Another category is geographical name domain names. In addition, there are companies that apply for ". I love You" fashion personalized domain name provides public registration.

New business model of domain name

"With the development of the Internet, the number of domain names is not an open power for ICANN." "Frost & Sullivan China President, Senior telecommunications marketing and strategic consulting expert Wang Yuquan told reporters:" As IP address, IPV4 address is not enough to upgrade to IPV6. ”

Li Xiangjian that the new top-level domain name extension, means the previous ". com", ". cn" Domain name, in the future can be used ". Shop", ". Sohu" ". Citic" form. This is bound to change the domain name of their industry users of the pattern of demand, create a new business model.

With 18 domain names, 20 million U.S. dollars in financing, the company's business will also be full of imagination. "First of all, you can do the Domain name Registration Bureau business, like now cnnic, we will become domain name product provider." Li Xiangjian said, "Second, you can do million nets such a ' domain name Channel Business ' business, the end user sales domain name. ”

Previously, Li Xiangjian worked in cnnic for many years. According to his statistics, China's domain name channel Shangyo has 30. In the past, cnnic mainly provide ". cn" Domain name products, do not do channel business, the future role of the Zodiac may be "domain name products provider + domain name Channel business" to unify.

In addition to playing the domain name provider and domain name channel business ideas, the registration of top-level generic domain names, but also to protect the company in a certain area of product brand and company brand. such as in addition to Tencent, Sina in order to "Weibo", ". Weibo" fight outside, Qihoo 360 applied for ". Shouji", ". Yun" and ". Anquan" and so on four top-level domain names. In Cnnic, Li Xiangjian, who had fought with Zhou 祎, said, "Domain name shows Zhou future business map".

Li Xiangjian also pointed out that the new top-level domain-oriented open applications for the world, China is undoubtedly a company with the world counterparts at the same starting line, to protect their own brand good opportunity. Previously, China did not have a global top-level domain name registry, the ". CN" is only the Chinese region's top-level domain name, and even the cnnic, there is no opportunity to participate in the world's top Universal domain name allocation and policy development.