New Rich marketing @ New Media era

Part 1 The new rich man's new life

The life characteristics of the new rich: The Pursuit of wealth, love and health balance

A set of data comparisons:

Wealth is the biggest advantage of the new rich people

Gain wealth and enjoy wealth

• How to make money:

The new rich believe they are born not to be poor, but to be rich, strong sense of money, will do everything possible to make themselves rich.

• How to spend money:

They buy brands to save time for details, and they care more about the quality of the product than the price of the consumer goods.

Second, metroer how to do to meet this group of people

1, teach them how to spend wisely:

From Carpool, spell ...

We have launched the urban guest card, with the season of consumption package, become the exclusive office crowd!

Let them enjoy the lifestyle:

Editorial, owner and blogger on the line on the online and the Urban Hakka Music Society = spread hedonism and popular culture

2. Expand Contacts through social networking

Large social parties and spontaneous membership activities:

Two times a year, thousands of white-collar party, this year will be held in the North and Canton!

December 2006, Shanghai, colors night Activities

July 2007, Shanghai, louder, urban guest activities

March 2008, Shanghai, the whole city encounter activities

Let users enjoy social fun and wealth opportunities!

3, health is not just the body

How can you have a better body? Better mental state?

The leisure of the rich, leisure in the body, self-cultivation, to benefit in the war, the head of a moment is not idle.

Our platform provides:

Love headhunting, revolutionary cost, test and entertainment

For white-collar workers to provide so-called slow life, vitality recovery and happy state.

Part2 new rich with new media

How to use new media in new rich people you can do it.

New Media Features:

1. Fast Sex

Portal provides an unprecedented platform for information dissemination and a new way of consulting.

Typical representative: Yahoo, Sina, Sohu

2. Instrumental

Search engines, the integration of the capture of the message, become the popular tentacles desirable information search tool.

Typical representative: Google, Baidu

3. Interactive

Network community (SNS), created the Internet revolution, to achieve the new media has been a lack of interpersonal interaction, the Internet to a new climax. At the same time, also created a large number of Internet opinion leaders.

Typical representative: Facebook,myspace

4. Data comparison:

Second, fast and flexible mode of cooperation

1, the rapid characteristics of a large number of original traditional media users,

The media sponsor of the Beijing Olympic Games is the website

2, the need is flexible mode of cooperation

Combination of TV and Internet:

For example, 24-hour actors from the Internet,

Like a single mom's screenplay from the Internet.

The combination of newspaper and Internet:

Weekend Pictorial City TALK

Beauty Survey of Lohas

The Reader Club of modern communication

Iii. Instrumental Trend

Tool trend is irreplaceable: search becomes necessary, vertical web site is popular (industry, people)

Urban visitors for urban people from:

Brand Library

Content operations

Creative Activities

Customized tool platform for white-collar

Iv. Community Authority

The community's reputation has become a real authority, and opinion leaders are very popular,

And celebrities become the object of entertainment ...

① content Manufacturing, integration-as media

② Guide users to use our products-as a social network

③ from line to line-offline activities build brand Trust, Word-of-mouth

From the establishment of "a better" → The establishment of "Circle of Friends", socialization

New Media Marketing

New Media marketing a different topic in the world

I. Topic marketing

Different neighborhoods, always talking about different topics.

Find hot topics on the street, is the lowest cost, the best effect of marketing means

From this, you need:

Deeper understanding

Updated ideas

Brand: Star Buster Ice Music

Time: August 23, 2008--August 25, 2008

Theme: "Fortune teller with a bottle of star ice."

Promotion form: Forum recommendation post

Effect：

Views: 13927 reply: 1673

Main content: By the moderator posted 50 different appearance of the star ice music bottles, so that users choose their favorite star ice bottle, and finally by the moderator according to the choice of different users analysis of the user's personality

Second, experience marketing

1, teasing Period:

Online interactive marketing has aroused the attention of many netizens

2. Target User Witness:

Offline activities to attract more targeted consumer participation

Give them trust and real experience

3, Sales Promotion:

To improve sales through promotional programs

Brand: Vanke-2008 Let's Get married!

• Vanke Vanke Wedding Room series on the city guests

• We tailored the mini-site:vanke-letsmerry.metroer.com for Vanke

• Lasted 2 months, a total of 8 times offline viewing activities, more than 800 members to participate in

• Achieve a successful purchase of 7 sets, the total value of 15 million

Third, repeated marketing

The accumulation produces the value, the time produces accumulates, the great is boil out.

Find the right network platform, and then repeatedly plough!

Brand: Alpine Halloween

Brand Name: Alpen, Die sugar

Release time: October 2007

"Trick or Treat" Halloween wants sugar contest using the Internet's most advanced Web 2.0 interactive creative, with exquisite flash rendering

• Activities lasted one months

• More than 6000 people involved in sugar, more than 90,000 supporters in the sugar delivery,

• Active website Total PV reaches 5.4 million