Now website optimization How to cater to search engine

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Although now the search engine trend humanization development, for example Baidu now consults the user browser inside cookies to give the search result, 360 searches "The thumb plan", the user decides the rank. Seoer has become increasingly difficult to determine the enterprise site in each user search results are the same, but this needs a transition process, many enterprises or more value search engine optimization. If a site is more friendly to search engines, then this site is more easily to search engine users, so that the enterprise's information more widely displayed to search engine users. What are the seoer to avoid in the search engine unfriendly?

I. Flash

Now a lot of corporate web site to reflect the overall visual effects of the site, like in the home page plus a large flash file. Although the visual effect is very good, show the site compared to the atmosphere, but this will slow down the loading speed of the Web page, on the other hand, the search engine caused traps, search engine for this Flash file can not recognize the text content and connection, can not judge its relevance.

Second, session ID

Now many corporate websites in order to increase the user's viscosity, collect user information, like to join registered members on the site. If the site members visit the site will have a unique session ID, in many cases the page content is the same, but the ID behind the URL is not the same. This makes the search very unfriendly, and it thinks the content of the site is mostly copied and pasted. To prevent search engines from capturing such pages, you can add them to a robots file.

Iii. Dynamic URLs

Although the search engine has been able to catch the dynamic URL, but the site optimization point of view, or as far as possible without the dynamic URL. Because dynamic URLs are generally deep, for search engines static URL or pseudo static URL more convenient to catch.

Iv. Title and content irrelevant

Some sites in order to cheat Click, deliberately with some of the content of the Web page does not related to keyword and title description, so that not only increase the rate of site skipping, but also will lead to the search engine on its weight reduced.

Five, the website does not have the breadcrumbs to navigate

Breadcrumbs can not only facilitate the search engine further crawl and identification, you can let users know where the "location" to increase the user's friendly operation.

Other aspects of the "transition page", "Bridge page", "hidden text", 302 jump, JavaScript jump, flash jump, Meta refresh jump and frame structure are all unfriendly to search engines. A search engine friendly site should avoid "hostility" to search engines and do everything possible to make search engines easy to retrieve information. For now and after the search engine, we now need to do is to provide users with high quality information to meet the needs of users, to cater to search engine retrieval, is the fundamental purpose of Web site optimization.