Personal website must have brand consciousness

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In this year's Third China Webmaster Conference and 2007 Chinese Webmaster Forum, China Internet Association executive vice Chairman Gao revealed that as of 2006, the number of domestic personal sites has reached 240,000. He also said that by 2009, the size of domestic personal sites is expected to reach 420,000, and personal sites account for 1/4 of the total number of sites. From the 2002 's large-scale rise of personal websites to the present, in the field of personal sites has emerged a part of the success of the typical. But then again, from the absolute number of the site, the real success of the personal site is still very little. Why are many personal sites unsuccessful? In addition to a part of the personal site is built out of personal interests, and never thought of making money, there may be a large number of personal sites want to find money from the network hope.

However, from the current situation of personal website development, the trend of many, have their own characteristics of less. Know what other people do to make money, everyone on the herd, such as Web site, secretarial station, download station and so on. And from those who embark on the success of the personal site, they have their own innovation, has its own characteristics, summed up a word, is that they have a certain brand awareness. They knew their site was unique when they were first established or established.

Above said so many wordy words, in fact, I write this article means that if you want to have a world in the network, personal site must have brand awareness. Because in the economic society, the brand is the banner, the brand is the image, the brand is the strength, the brand is the wealth. In the vigorous development of personal website today, the personal website also wants to learn the merchant's "clever idea", the own personal website hits the brand.

Brand personal site before the building may have to do the following work:

First, to do a good market research. In the construction before, can be more in the network "gold", more to browse it Web site to understand the current situation of the development of the site, and some of the more successful operation of the Web site (commercial sites, personal sites) for research, writing research experience or research reports.

Secondly, according to the conclusions of the study, we should formulate a feasible and constructive scheme for the construction of the station. If the conditions are available, you may seek advice and advice from others. At the beginning of the planning, to give the site a good positioning. The localization should use the differentiation strategy, avoids with other personal website similar or identical, do not imitate deliberately, must have the creativity, the gambling public long.

Third, on the basis of the feasibility plan to develop a Web site construction planning, to the fullest possible detail.

Iv. in the program and planning to give their own personal website to choose a good name and the name of the appropriate domain.

V. Building on the basis of programmes and planning. Do it as a brand when you're doing it.

Vi. after the website is opened, it should carry out publicity and promotion according to the situation.

Vii. adhere to the principle of content and service as king in the course of operation.