Personal website struggling to find marketing blue sea

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Recently, small Web sites frequently appear on the internet new legends-the fast-track network was zcom acquired to counter the Thunder of Google Support, cool news network hand Tencent become its "life search" channel, and the Storm audio and video ads announced the launch of a commercial strategy.

Many people are asking how much the Internet economy has left to get real money from scratch.

CNNIC recently released a survey showing that the number of personal sites in 2006 amounted to 240,000, an increase of 58% from 2005, highlighting the enthusiasm of the Web2.0 era of mass internet gold Rush. Recently, Yanping, Director of Internet Association Communication and Development Center, revealed that last year, the income source of personal website has been seriously shrinking, and generally facing a shortage of funds and market expansion problems.

At present, the development of personal web site is facing three major difficulties. One is a single profit model, most of them are full of MMS, audio and video downloads, Alliance ads, the flow of their own contribution to the Internet and wireless large hands in exchange for a meager return. The second is lack of content, personal inability to create a large number of attractive new content, can only be copied everywhere, copying, resulting in many sites are familiar with the garbage station. The third is to promote the problem, in order to let their own personal site alone to kill thousands of sites siege, to obtain more traffic, personal webmaster exhaust methods, from Search engine optimization (SEO), search engine marketing (SEM) to rogue plug-ins, window, Alexa rankings cheating, pornography and illegal content and so on.

The promotion of the website of the war is not only the millions of webmaster resources, technology, fierce competition, but also often because of opportunistic damage to the network rules and even regulations, and by the relevant regulators to suppress. Alexa on the clean-up of cheating often make some sites to upgrade the efforts to zero, and in recent years the national Network of pornography, SP industry overhaul, become countless personal website of the winter. In the fierce competition in the industry and the increasingly stringent external supervision of the network environment, many webmasters will worry: My site can still live how long?

To the personal website, the cost constitutes a glance: server, personnel cost, promotion cost. Income and expenditure is the eternal theme of enterprises, but also these personal sites must face the theme. The first two costs are basically rigid, it is difficult to change, and then a promotion cost, not only to determine the income (to promote effective income will be more), but also determine costs, so many personal web site Kungfu is spent on this.

The most popular personal website to promote the road is SEO, this "search engine optimization" is through the corresponding means to make their own website in Baidu, Yahoo, Google three search engines of the corresponding keyword search results ranked forefront in order to ensure high flow and effective promotion. This is a technical work, must always compete with SEO techniques and strategies to ensure that they will not be a lot of technology and better competition to push back, or even the first few pages of results.

In addition, there is another way to promote the Web site search engine marketing (SEM), is directly paid to search engines to buy keyword rankings. But the current search engine generally uses the auction method to sell the key words, pays the advertisement fee by the number of clicks, who bids high rank on each click. Bidding search engine marketing as if the technology of the SEO will become a protracted war of funds, and for many of the meager funds of the personal site is difficult to widely used. So, a lot of personal website tongue in an seo battle, not only many opponents, and must be careful to avoid being the search engine cleanup.

The spread of the problem has forced many personal sites to find new ways, so when the big search engine manufacturers launch new search marketing products, some sites will be preemptive use. Yahoo, for example, recently launched a low-cost search marketing products yahoo Business window, ranking its keyword search results page on the right. When the word "Huangshan" is entered, a website called "Huangshan Donkey friend Post" will be ranked first on the right-hand side of Yahoo. The site is a tour guide's personal site, but also rely on online tourism services profitable site. In this fixed fee search, the site also has some E-commerce features embedded in the search marketing, the Internet users from the product, Enterprise information search for product purchase.

For personal sites, in the promotion of the need to start a variety of ways to say that, with the flow of the rise, the profit model is still to solve the problem. The innovation of profit model is obviously the most important of the development of Chinese personal website. With the development of E-commerce, China's Internet users gradually upgraded to the network, there are experts predict, in breaking the test of the difficulties of promotion, personal website and E-commerce platform will become the future innovation trend.