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Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent times, many customers come to consult to do E-commerce (business-to-business or consumer) platform, after chatting with them, found that the customer's own platform is always planning very "comprehensive", hoping to put some mature platform (such as Alibaba, Taobao, etc.) columns, modules, functions can be reflected in their own platform, for the profit model, Also hope that the more the better, the best advertising fees, membership fees, online shopping and so on may generate profit models all integrated up.

In the face of such clients, I always tell them: "What you're going to do now is subtract, not add." The unnecessary, no energy to do, do not have the power to do all of the modules are cut off, leaving 1-2 modules, it can be done deep. ”

"Does that not have an advantage?" Many customers have questions. Our gift local industry website (www.xzlpc.com) Location: serves the local gift enterprise, the merchant and the gift customer's trading platform. However, whether all of the business-to-business sites are to be made Alibaba, all the recruitment sites to make 51job, all of the consumer site will be made Taobao can have a way out? Powerful, profitable model does it mean that customers will abandon the original platform and become your customers? Does not have the powerful function and the column platform means is not competitive?

The answer is no.

The so-called "chew". Startups that start on the Internet often face the following deficiencies:

1. Insufficient personnel

Entrepreneurial team generally only 3-5 people, each person's energy is limited, the ability is limited, if the platform to do too complex, many columns no one to manage, to follow up, the site is tantamount to waste.

2. Lack of experience

Not to mention the Internet and traditional industries have many different, even before the same E-commerce platform, in the establishment of a new platform, there are many unexpected problems. The more platform, the more complex the function, the more problems encountered in the operation, the greater the likelihood of failure.

3. Insufficient funds

At the beginning of the platform operation, the cash flow is certainly not abundant. The larger the platform planning, the more people and money are put into operation. If these limited expenses can not support to the website profit that day, then the huge platform is also in vain.

In the face of these deficiencies, I think the best solution is: basics, from fine, from fine.

1. Simplify the website platform

First from their familiar, the simplest platform to do, the unfamiliar, no energy to do the plate removed.

If you do business-to-business, we do not recommend the supply and demand, enterprises, exhibitions, colleges, information, blogs, forums and so on all do, first of all, select one of the most advantages and characteristics of several modules to start. If you do business, do not put the kind of goods too much, choose several features, the price has advantages of the category to do, when the customer accumulated to a certain amount, and then consider expanding the product line.

2, the content of the site to do fine

In the limited section of the heart business, the content to do fine. Do not only copy sticky Porter, but to own original content, or to attract users to create content. In the same kind of platform, innovation is not the same service, topics, content, so that "no one I have, people have my sperm."

3, the user experience to do fine

Start with every detail of the site, focus on the user's every click on the site, every browse, every search, constantly testing and improving the user experience, so that users fall in love with your site.

In short, to do a huge e-commerce platform is not difficult, please go to the rich experience of the development of designers or website construction companies can do. The difficulty is, how to use the limited resources well, the simple service to do deep, do fine, do through, only in this way, can achieve lasting profits!