Ten Stupid Internet trends

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"Advertising Age" magazine published an analysis of the article, pointed out the top ten Internet folly trends, many people believe that the Internet media has been through the crazy, disordered era, but the fact may be the opposite. Now there are more and more rash, immature web content programs, at least 90% will fail.

Internet media is inherently Darwinian: the threshold for entry is very low or non-existent, but no one knows which model will succeed. For this reason, the corporate chief Marketing Officer (CMO) faces a double-edged sword: if they refuse to try something new, their online marketing plans will stagnate; if they put too many wrong bets, their jobs will be precarious. For CMO, Internet content has 10 deadly sins:

1, "Virtual world" too virtual

It is no secret that many manufacturers are regretting that they have put their ads in the second Life of the online game. Just a few months ago, manufacturers were scrambling to buy ads in second Life, but now the branded areas of the game are like abandoned parks. Imagine what it could do if IBM were to advertise in a 3D game.

2, "false recommendation" meaningless

If you know that someone is employed to promote a product, will the consumer believe the product because of his recommendation? Of course not, most manufacturers look at it this way. However, a "word of mouth" advertisement based on this model is emerging, which is the "pay by article" ad, which is an ad-League model that gives a corresponding return on blogs or other articles. If a CMO dabble in the advertising model, the company's advertising budget is likely to drift.

3, "intelligent advertising" is not intelligent

In theory, it is a good idea to display custom ads based on the user's historical search behavior. However, this kind of advertisement also has a lot of serious problem, let CMO to it at a respectful distance. For example, many consumers share a single computer, which means that when User B uses the computer, an ad for user a May appear. Is this a smart ad?

4, "Search ads" not found

Many CMO are good at television and print media advertising, but not too deep understanding of search marketing. In short, search engine marketing can not drive demand, but only respond to demand. In other words, if your brand does not attract users ' interest, search marketing will lose its meaning. In addition, your competitors can take advantage of your failures, introduce targeted strategies, and steal the attention that should be yours.

5, "video advertising" is ridiculous

Some service providers use the television advertising model to play a number of commercials before the user watches the video. The pattern looks plausible on the surface, but it's actually ridiculous. The reason is simple, many users will choose to mute when they use the computer to prevent their colleagues from hearing the sound. And when the computer plays video ads, most users will not watch it, but do other things. Unless your ad itself has a compelling visual element, buying video ads is a waste of money.

6, "manpower search" difficult to popularize

Search engines are popular because they automatically help people find information that frees them from heavy work. The table of contents is now of course of some use, especially in the vertical field, but the "human search engine" is really a poor idea. If this concept is accepted by venture capitalists, advertisers, technology media and even corporate CMO, it is a miracle.

7, to enter the traditional advertising failure

With its powerful search engine, Google has become the world's leading internet advertising giant. However, success in search and contextual advertising does not mean that Google has an advantage in the print and broadcast advertising markets. So far, Google has not been successful in the field of non-search media. Although Google has no sign of giving up yet, it is more like Don Quixote attacking the famous windmill.

8, "The target advertisement" has the hidden trouble

About 30% of Internet users are currently deleting Web Access records stored on their computers, but this ratio will increase dramatically as more people realize the importance of online privacy. CMO must recognize that there are hidden concerns about targeted advertising.

9, Twitter is annoying.

It is hard to imagine which Web site is more annoying and meaningless than Twitter. What is the point of sending 140 characters each time and reporting one day's actions to everyone? And who thinks that messages that don't go through the brain (like "I'm eating oranges", "I Want a Mac") can help Twitter become an effective advertising platform?

10, "mobile marketing" quality times

Mobile marketing environments are difficult to compare with network media because the state of a user using network media is relatively predictable (such as watching video or browsing content), but the state of using mobile devices is unpredictable. If they are doing important work, it will be difficult to accept mobile advertising. (Zebian Admin01)

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