Twitter will start offering personalized referrals to users

Twitter will begin to provide users with more accurate referral information

Beijing Time May 18 news, according to foreign media reports, Twitter today through its official blog announced that Twitter will begin to provide users with personalized recommendations, that is, to recommend more relevant to the user's meager account.

Twitter says the new personalization feature will be presented to the user in a variety of ways. The first is to present a list of recommended accounts to new users, which contains a timeline showing the information posted by the recommended accounts. The list is visible when the new user is registered. It is reported that the function is still in the testing phase.

For existing users, they will begin to see Twitter recommendations on the "Who to Follow" section of the home page. For the time being, the location and design of the column has not changed, but this feature is beginning to show a higher degree of relevance to the recommendation.

It is learnt that Twitter's personalized recommendation is based on account information that other Twitter users are interested in and their Web site access record in the Twitter system, which means Twitter is sifting through data from other websites that integrate its buttons or gadgets. Identify the accounts that are most closely related to the visitors to those sites and recommend them to users who have similar activities on Twitter.

Of course, Twitter says it will also provide the option to turn off the feature. Earlier today, the company announced it would begin to support Mozilla, the Firefox developer, for its non-tracking function, which is designed to restrict cookies and advertisers from tracking users ' online actions. And Twitter also details the role of this feature in its privacy policy, where users will no longer see Twitter's personalization recommendations after the browser has enabled the feature.

In addition, new users can choose to have Twitter based on their Twitter access to information recommendations, and added "more" links, the existing user's account set up a new "personalized" area. Users can choose to turn off Twitter personalization at any time and stop Twitter from collecting user information.

This is the first time Twitter has really worked to build its own profile of user interests and has taken a significant step in its own pursuit of Facebook, industry analysts say. Indeed, the more users ' interest and activity information is collected by social networks on their own platforms, the more they can accurately display ads and related information to their users.