Website Operation Optimization 64 word Mantra

Simple self-introduction, I began in 2005 to contact the PTR site, 2006 since the construction of a PTR site (cashlauncher), there are many grassroots webmaster know that PTR is the English station, and then began in 07 to do Chinese station, learning SEO, in many forums to learn, Then 10 years later came the company, take over to do the current website operation optimization, the company's website called Branch Printing Network (keyin.cn), do is the printing industry portal, I am currently in the company is the head of the website optimization Department, 10 took over, the site many keywords are not ranked, like the main word "printing" In Baidu and the valley of a ranking are outside 100, and now is stable in the first three of the search engines, other keywords are also in the forefront, traffic also in the original base, up three times times more than. Specifically what is the reason, the following 64 words to illustrate my website operation optimization of some inconsiderable views.

First, the intention to do the station, meet the standard

Received a hand looked at the source code, title stack keywords, keyword is also a lot of keywords, description is a bunch of irrelevant keywords. As a portal home page, first of all, to the user, see the title is neither fish and fowl, so even if not for search engines, but also to modify, so the title modified very concise, just called "Branch printing Printing network", so that both the main keyword, but also highlighted the brand.

Then start to the first page of the complex JS code, CSS code, are integrated into the unified file, the picture size has been defined, the ALT tags are filled in complete, remove the Web page in the IFRAME, correcting the error in the page, remove the dead chain, and then technical consultation, the site of all the pages have done the same optimization.

Since the site was initially built with a large number of virtual directories, there are a lot of two domain names, so the site has a large number of repeated pages, in order to match the search engine's standard, rewrite the rewrite rules for the domain name, so that the repeated collection of the site to alleviate the problem, you can also increase the weight of each page included. This is a little bit of a match to the standards of the consortium.

Second, enhance the speed, enhance the effect

Reduce the home page ads, reducing GIF ads dynamic dazzling effect, so that the first time users open the site can see the focus of content, this is one. Then by increasing the server bandwidth, and the MySQL query statement optimization, and the whole station dynamic page static work, so that the site speed has been greatly improved. Portal site is different from small Web sites, the pressure on the server is relatively large, if you do not do this step work, the site will be more and more slow speed.

Improve the performance of the site after the template revision, the main style of red reservations, in the end of the opportunity on the site on the format of the revision, the focus on the content of the user's easy to read location, the layout of a large number of changes, and then do some ranking, hotspots and other content to provide users The Revision User Center, promotes the member the user experience. This series of work probably lasted about a year or so.

Iii. internal training, knowledge popularization

Because the early editors do not understand SEO, just heard, for the title of the article, keywords, descriptions are very sloppy writing, for the article pictures of the ALT tag, the HTML code has no basic understanding, also do not understand the article inside the chain is how the same, so the editorial staff training. After the training, the quality of the article has been greatly improved, and in the article interspersed with some valuable inner chain.

Iv. to treat people with sincerity, not afraid to reprint

Our site has some technical categories of articles are original, and there are some news is exclusive, so before I take over, many channels of content will have security measures, including the right to copy, Web garbled, paragraph of the first sentence, such as image processing, although some of the reproduced site has increased the difficulty of reprint, But it also makes the user's experience drop. Some real need to copy the user can not download the content of the Web page, so lost this part of the user gains, so the measures to prevent the reprint of all removed, only under the original article left the original address, and the famous hope that the user reprint left the original address. This is sincere to the user, for the site brought a large number of outside the chain.

V. Data analysis, Mount Tai

After I took over the site, the flow of each month has been recorded, and every month, quarter, year-end will be the flow of the system analysis, to provide operational some very valuable advice.

Data analysis should be done in the following ways:

1, antecedents Analysis: Through the analysis can see the site to search engine dependence degree, advertising and user access habits and so on, such as some people are not accustomed to directly open the site, but to login after Baidu search "branch printing network" and then point open, some people are like to visit the favorites, some people are accustomed to directly open, Through the analysis of these data, can effectively avoid wasting this part of the flow.

2, search engine source Analysis: Analysis of the source of search engines, can easily see the site more dependent on which search engine, from 10 to 13, the site's reliance on Baidu has been more than 70%, so the site is more willing to close to Baidu to optimize. And come in for the rise of the 3x0 search, the valley of the down look, this extinction, for the valley of a natural reduction of optimization, and to try to understand 3x0, take advantage of the opportunity, the current 3x0 on the search "printing" once, the branch printing network has been ranked first or second, so for the competitors, it did a preemptive.

3, keyword analysis: The site's key words at hand, the hot key words, this is the data analyst should do, take a recent example, I am a singer Terry unusually hot, and he himself in the printing industry, we know about this hot spot, the user likes to search "Lin + printing" Content to try to figure out, and then consolidate the release of some news, these news from the March 2013 keyword sources, probably ranked in the top 10, one months about 12,000 of the flow, if not this part of the analysis, it is difficult to find why the site traffic growth, how to improve traffic.

4, User behavior analysis: This part is mainly used to verify the effectiveness of the user experience, such as the 10 site jump rate in more than 90%, is basically open a Web page on the close, and the current site jumped out of the rate of 65%, traffic increased, return visit also increased, which is a large part of the reason is that the user experience has become better. By analyzing user behavior, you can also find some valuable data.

5, the User data analysis: For the user's regional distribution, system situation, browser usage, client use situation should be analyzed. such as our site North users and southern users more balanced, but the server in the north, so the south to visit slower, so changed the room for dual-line room. And most of our site users for the printing industry, do not understand the Internet, so in 10 IE6 browser more, but to 13 years, many people use 3x0 browser and valley browser, so to the compatibility of the Web page to make adjustments. For example, from 11 onwards, the site has about 9.5% users to use mobile clients to access the site, and these clients more than 70% of the iOS system, so the Web site outsourcing made two clients available to users.

6, Competitor Analysis: Sometimes the industry recession, through the comparison of competitors, you can see the whole industry trends, so clearly know the problem, is the so-called win, understand the competitor can beat the competitor. And the three-person line will have my division, from the competitor also can learn a lot of things can be used for reference.

Vi. content is king, keep improving

Site is just a shell, for no content of the site, is missing the soul of the site, so for the content of the site, it is the most important. Before I took over, many of the site content is reproduced from other sites, without editing, many content typesetting will also have problems. Later through the communication, the reprinted articles were commented, typesetting, have a new aspect, and added a lot of new content elements, such as in recent years more fiery environmental protection theme.

In addition to the terminology with many industries, a large number of integration, the production of a professional printing encyclopedia, and has dedicated maintenance, printing encyclopedia on the line soon, is a large number of Web sites cited, become a site to attract visitors a tool. But the project is very labour-intensive and not one person can do it.

Seven, internal excellent outside the chain, step-by-step

The above six aspects, basically is I to the website internal adjustment, and this is not a night of work, so up to now we are still working hard. As for external links, we mainly in the industry major portal site links to the main link, and did not deliberately to do some external links. Some major navigation sites were then submitted to the directory, some questions about the industry, ask someone to answer, and left a reference, this part is very reference value of the chain, and the weight is very high, although not much, but time is long, the quantity is also quite considerable.

Eight, eliminate Black hat, rashness

In 2012, when the link was rage, there have been many sites, such as Amoy x chain of websites with our website contact, want us to provide location trading links, was our categorical refusal, there have been many sites directly contact me to buy our website one-way link, although the price is not expensive, do not I flatly refused, for black chain, Black hat and so cheat SEO way, in the eyes of the user has no real value, but only for the search engine of a cheating, we do not take this way, is believed that the search engine technology can identify the existence of such links, and will be fair to deal with the weight of each site relationship between the facts also proved our view, On February 19, 2013, Baidu on-line green Luo algorithm, the cheating website made due treatment.

And from my record table, on September 7, 2010, branch of the network has been Baidu K to only the home page, when the company's leadership is very anxious, the flow has dropped very powerful, there have been suggestions to buy many links, I refused, I and the leadership of the talk, said this matter responsibility must be in itself, so looking for problems, Delete links in the black site, the press release time to adjust the Sitemap, adjust the 404 page, check the server hanging horse situation, finally recovered on December 6, 2010, a total of 2 months, so far, this situation has never appeared.

Above is what I say 64 words mantra, some people will ask, your website does not need to do SEO? I would say that these 64 words is SEO, outside the chain is only the embodiment of the value of the site, the weight is only a search engine on the value of the site affirmation, and the real core is the 64 words, because the search engine spider, is a comprehensive access to the site from the imaginary users, and when you put these 64 words well, after mastery, Search engine rankings naturally will come up, from the branch of the network rankings, in the top three, the flow doubled, not just reflect this point. Although these are my experience of the portal site, but I believe that the same way, whether the industry portal, E-commerce, personal sites or other, is the same truth, is everything from the user's point of view.