Website optimization How to bring the actual volume of the site

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Why do we have to do site optimization, what is the benefit of website optimization? However, we say that site optimization is to survive the site must operate, the fundamental development of the site. Web site as a searcher on the internet to understand their own enterprises or products of the index portal, to be found by searchers need to be search engine records, to be search engine records collection, the overall structure of the site to facilitate search engine crawling, article content, authoritative search engine records. Website optimization is an academic skill based on search engine optimization. What is the purpose of an enterprise to do a website? In order to obtain the final profit goal from the network resources. Did the website optimize what reason to deal with customers? This is the topic we are going to talk about today:

Keyword Rankings bring visitors

What is a keyword? Like a mobile phone company, selling mobile phone brands, a wide range of styles, so like "N78", "Symbian Music mobile Phone", "Android system 3G operation" can become the company's website keywords. Keyword orientation from the searcher's inquiries, we say there is how the problem, there is how to reply, the problem may be a lot of ways, the form of the answer will be different, but we can what topic hot, how to reply the way is personalized, more subjective sense of the answer. This means that the choice of keywords to catch hot spots, but our response to choose the words to avoid the same, this is to avoid unnecessary competition, and get more traffic clicks. Keyword selection mode embodies the site optimization of one of the points-keyword selection.

Select the keyword is only the first step of the site optimization, the choice of keywords is not equal to the search results in the display, which requires further optimization of the layout of the key words and the structure of the site, only through various forms of optimization operations can be search engine trust, the search engine recommended to the results. If "Android system 3G operation" The word ranked to the forefront of search results, the natural increase rate of the site's exposure rate, increase site Click-through is the inevitable result. Therefore, the first reason for the site to optimize the sale of customers is to bring more traffic. It allows searchers to find their site at a draught.

Clear and concise pattern to retain customers

What kind of Web site production can attract customers, how the layout can be convenient for customers to browse, what kind of structure will make customers tired? With these questions to plan the website is the website optimization operation Embodiment. If a website is doing up and down the picture, or through flash mode to introduce information. As a visitor at the first glance was the picture turned to spend the eye, what cautious to read the content of the site carefully; Want to read the consultation information in Flash without the text, no hyperlinks can be clicked, users how to further read access to the site. Even the acquisition of information can not be provided to the user, the deal from where to start. So we need to optimize the way to remove these annoying scroll bar, for Flash to add stroke text or a single link page description. However, this is only for visitors, the search engine of the "blind" they are not born with vision, they can only read the page code snippets, complex code structure is not easy to search engine spiders crawling, but also not conducive to search engine spiders Web site information excavation. Search engine spiders will only leave you. Even search engine spiders can not stay, talk about what to stay in the visitors---you do not even have a foundation. Therefore, we need to complicate the site to a clear and simple form, the purpose of this operation is to retain visitors, stay in the footsteps of spiders crawling, and the specific operating process is the site optimization of the operation process. So we say that the second reason to optimize the sale of the site is to retain visitors, so that visitors become more customers.

Content to attract customers

If we are curious about something, have a need, or want to know something about it, we will search the search engine. The results of the search may suddenly appear a lot, what kind of information to attract visitors?--authoritative information is more persuasive, but authoritative information is only the general way of writing, in the network gathered tens of millions of wisdom in the network world, you say you are a doctor, I said I am an expert, authority has become universal. Visitors would like to see a new and unique description, so it is necessary to use more eye-catching words when writing content. The use of online popular language is a way, but more effective to let others live with their own creative leading the language of fashion, walking in front of the word. Writing personality articles are a means of optimizing content, not writing for the sake of description alone, but writing more to attract readers. The purpose of attracting the reader is to increase his interest, in order to give him a deeper understanding and understanding of the product, understand the product is the motivation to buy products. Thus the third reason for the website to optimize the deal customer is to attract visitors and make the visitors exclusively for the customers who deal.

Comprehensive performance deal Customer

When your site does have a lot of traffic, a lot of clicks, to bring visitors to retain them, can use the article to attract them, so far from the deal customers? This is also the ultimate goal of our website optimization to bring the actual volume of the site.