Why other people's Web site can be diversified and your not

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What kind of website has been diversified? Similar to QQ, Baidu, Google,sns community sites and so on have been successfully implemented a diversified service.

A lot of times, some webmaster look at other people's Web site more and more, more and more diversified, I wonder: Why other people's Web site can be diversified, and I do not? First there is a correct question of attitude. If you diversify your site just to broaden the market, you will easily lose track of the market. The most basic is to have a hard support point, it needs your website to be able to have a stable root in the market to support, and then deep divergent diversity. The reason is very simple, like building buildings, must be the foundation of the fight to cover more floors. Understand the truth of a lot of people, but in fact, the network above a very good performance of the site, in order to simply pursue diversity, the picture hot, I add pictures, video hot, I add video, all of a sudden want to put all users are Shan, all users are satisfied. Even the beginning of a very good site, finally encountered bottlenecks, but also blindly pursue pluralism. Not every site is suitable for diversity, popular sites are no exception.

QQ, Baidu, Google and other sites why can easily achieve diversification?

First, their roots are solid and deep.

Second, they provide diversified services are the user's most basic needs, are based on their own. Other people's planning department after a lot of time and energy to investigate, will make an increase in a service. is not blindly provided.

QQ has become an indispensable part of people's lives a chat tool, Baidu Google has become a basic tool for people to search for information on the network.

Both have been built at the bottom of people's lives. They can provide users with a lot of basic service content at the grassroots level. Other sites are hard to implement. For example, Taobao, Taobao's flourishing is simply to support business transactions and set up a chat tool. If Taobao in his website to provide online to see movies, download online pictures, online listening to songs and other functions, don't you think this is very strange? So the nature of some websites feels that he is very able to diversify widely.

Baidu, for example, Baidu first out now people are the search engine! He provides users with information search. and web search has almost become the most basic needs of people. When Baidu has a certain number of loyal fans, he has created a lot of other needs. Baidu's tens of thousands of needs are multifarious. Can Baidu know, you can Baidu bar, you can Baidu space, you can Baidu xx .... So Baidu's users reach a certain number of times, Baidu to provide users with a range of demand services for granted. It's not far-fetched at all.

In terms of individual users, demand is also multiple. Not because go to Baidu know, will not go to Baidu Bar. The diversity of Web sites depends on the integration of content requirements. If the integration is good, overall promote the development of the website, even in the process of development has produced some new profit model. That's the best thing.

This is not a site that deviates from the target theme, if the site is well integrated and diversified, the site is enhanced and not weakened. Of course not every website development to a certain scale can easily achieve diversification. Some websites must be focused to get good grades.

For example, to provide music audition and download the website, if also provide a lot of fun games services, although, this for users, the beginning will be a little novelty, there will be the need to play, but in the long run, this is not the main purpose of the site users here, not to play the game, if you go to play games, you can go to other sites, The main goal here is to listen to songs, listen to songs, listen to new songs, listen to the site recommended good songs, and people to communicate with the feelings of songs. So, this time, the site needs to focus, because resources and time is limited after all, competitors are also developing, so, should be around the core needs of this song to provide better products and services than other listening songs site, so that users have enough reason to continue to this site to enjoy music. This is suitable for dedicated website.

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