Word of mouth aggregation is the escalation of saliva marketing------Three on the fall of the banner net

Word of mouth aggregation is the escalation of saliva marketing------Three on the fall of the banner net

Text/Fari Outside

The banner network in question in the revision, the page changes more beautiful than before. The content is relatively more refined and has been worth seeing, Wang Dingpei no longer come out shouting community marketing, Zhou Chunlan this a bit female heroine is always the first time in the front, shouting: Our site is now the position of Word-of-mouth aggregation portal! To say that before the banner is poured out, you must exaggerate the banner, I am on the banner, the main reason is like to see the banner of the theme of society, the industry's praise of the banner editor is very good, whenever the banner editor job-hopping, always find a very good under the banner of the topic to do very good, always can dig three feet, indeed a little aggregation style, This is not visible on other websites, in addition to their edited carefully edited content, but also in other sites, whether from the news or netizen comments to find very engaging posts, the content is done, like to see more people, this is not to hide my admiration for the banner editor!

But the banner is bound to fall, from the current revision of the banner, the banner of the profit model more and more clear, public praise is the banner of the only channel to attract customers! If you are familiar with the record company's friends should know that the record companies are staring at a list every day, that is, the list of Baidu Music, once you can enter the top 10, then the song is successful, and then will win the love of mobile ringtones, more can show the preference of users. I think this is also the original intention of the banner, then if one day, the world's brand closely staring at the banner of the word of mouth, the banner was successful, unfortunately, the banner will never have that day, because you are not doing search, you have Google, Baidu, Yahoo and other heavyweight search rankings, search engines have their fixed algorithm , how to rank they all have their own specialized set of procedures, we go to search a product, we compare to search for a car brand, can see the search results, but the banner of the word of mouth, I saw the N long time did not see what came out, if I really want to say that they have their own backstage, So are these backstage from the 500,000 Chinese web site to crawl their own in-depth analysis of the page? What is the so-called number of posts? Whether the authority of this list is still to be inspected! So why does the banner not directly to all the evaluation results of their own collection to other sites of the relevant evaluation of the non-processing public? But this is difficult to do, if the public, how to charge customers? The banner of the car channel and digital channel should be the main banner of the two channels, now the largest network advertising customers should be in these two industries, may we go to see the banner of the car Word-of-mouth report it, we have to http://auto.daqi.com/feature_267704_ 12_index.html This, for example, almost all the content is negative, the industry sites like to do negative, once I caught you on the handle, keep reporting, one day the employer will come to the door, asked to delete the post Ah, to engage in some related PR, is this the big flag? You do not give me a website to advertise, I often give you report negative things, see you can treat me how!

Second, I can now imagine the banner of the Customer Manager to the client out of the solution, in general, including the following points:

1. Customer Product Overview

2. Customer's products in our banner network from the global 500,000 sites in the effective information is how many, the positive evaluation of how much, negative evaluation how much, neutral evaluation how much, here, must be negative evaluation accounted for about 40%, positive evaluation accounted for 30%, neutral evaluation accounted for 30% and so on, and then come to a conclusion, must change this situation.

3. According to the needs of customers, put forward a few suggestions, in each website light hair related positive posts, the specific topic is as follows: And so on, and then make sure that I click on these posts can reach how much, can dilute the negative how much, we can also make out how much of the release amount, etc.

4. Finally, the banner will distribute a special topic and ensure that your Word-of-mouth index will improve how many points

How long can this mode last? Customers believe you once, can you believe that the second time?

Third: The large banner net mistakenly enters the bubble and the Zhongguancun pattern, web1.0 mode, if said Zhongguancun is the Beijing it field of bully, then the banner of the model is in and these sites do contend, big banner net all-encompassing content appears to be from netizen original content, then the website product Editor still will be 1.0 of the way will UGC produce content to carry on two times processing according to own target customer's demand to unfold, does not conform to web2.0 law, the pattern of the banner must not go long.

So what is Word-of-mouth marketing?

The prevailing view in the industry is: "Word-of-mouth marketing is the enterprise in the investigation of market demand, to provide consumers with the products and services they need, while formulating a certain Word-of-mouth promotion program, so that consumers automatically disseminate the company's products and services of good evaluation, so that people through Word-of-mouth to understand products, establish brands, strengthen market awareness, Finally achieve the enterprise sales of products and services to provide the purpose. If the application to the Internet domain should be understood as: "Word-of-mouth marketing is the Internet users feel the premise of the comprehensive information on the enterprise Internet product reviews and services of a marketing tool, it is viral marketing expansion and community marketing, a form of expression, It is a synthesis of all information about a brand on the internet in relative time.

Word-of-mouth marketing is not processed two times, a form of information that is not handled by a third party and is not controlled and manipulated by the company, "through Word-of-mouth marketing, it is beneficial to increase sales, reduce the cost of acquiring new customers, relationship costs and maintenance costs, so as to increase corporate profits." Thus, Word-of-mouth, Word-of-mouth Communication and Word-of-mouth marketing These three concepts have links and differences, can not be equated to use, more can not be changed at will, need to be based on different purposes to use targeted, at the same time need to accurately the Word-of-mouth marketing key customers to effectively identify and strengthen management. "If we use these theories to apply to the banner, no doubt the banner will be" Word-of-mouth, Word-of-mouth Communication and Word-of-mouth marketing three concepts thoroughly confused! Well, it does not fall, who will fall?