For visitors, or for search engines?

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In the afternoon of Friday, I was fortunate enough to catch up with the end of the "blog Business Summit" in Seattle. On the agenda called Blog and SEO Strategy, John Battelle a good point. He said that as a writer, he did not want to take the time to think about the problem of search engine optimization. Dave Taylor talked about the word order and keyword density in the title sign, and he advocated hyphens, not underscores, in URLs.

We agree with them, which is why you will find that most of the terms in our Webmaster Guide are set for visitors rather than search engines. Friendly design for visitors must also be SEO friendly. The "Google Webmaster Center" Development Group communicates details with those who are concerned about how Google crawls and retrieves sites, including those that contain hyphens and underscores, but most other site owners are concerned about whether they can build a great website. The good news is that the ultimate goal of how Google crawls and retrieves websites and hints comes down to providing better content for our search results.

Here's a summary of John Battelle's essence of how to make sure your site is friendly to visitors.

Make the most of the page title

This applies to the main title of the page itself, as well as to the title that appears in the browser's title bar.

Whenever possible, make sure that each page has a unique title that can describe the characteristics of the page. For example, if your site is "Buffy sofa shop", visitors may want to bookmark your home page and order a soft red sofa. If all of your Web pages are titled "Welcome to My Site," it may be difficult for visitors to find your site again from the many tabs in their collections. However, if your home page title is "Buffy sofa shop", and your "Red Sofa page" is titled "Buffy Red Soft sofa", visitors can get a glimpse of the content of the page by glancing at the headline, and can easily find it from the bookmark in the future. Also, if you visit your site like I do, and you love to open several browser windows at the same time, you'll love the descriptive headlines that help you navigate the Web.

This simple tip that helps visitors also helps search engines. Search engines use the text contained in the Web page to retrieve them, and the descriptive title helps the search engine understand the main content of the page. Search engines often refer to the title of the page in search results. Headlines like "Welcome to My Site" may not help encourage search engine users to click on your site in search results, as in "Buffy sofa shop".

Speak in words

While images, Flash, and other multimedia content can beautify your Web pages, be sure to express your core message in text or ALT text, while providing a textual description of the multimedia content. This is helpful for text-based search engines: After all, search users enter search queries in terms of Word form. Doing so also helps visitors because they may have set up the browser, masking images or Flash content, or using screen readers or mobile devices. You can provide another HTML version of your multimedia-based Web page (if you do this, be sure to remember to use a robots.txt file).

Make sure the text you're talking about does contain content

Visitors may not be able to read your website from beginning to end like reading newspaper articles or books. They may have come to any one of your Web pages from other places. Make sure that you provide a context background for any Web page. On your order page, please do not simply write "Order now!" , and to label statements like "Order your soft red couch now". Also, consider the visitors who are reading your site. Don't cram a lot of text into a Web page, thinking that this will allow search engines to retrieve more text. To consider for your visitors. Imagine what they want to search for: Users may use some informal keywords, and your site is flooded with jargon and terminology.

As I wrote a guest article on hyphens and underscores on Matt Cutts's blog, I said:

While you know your site, everything seems simple and straightforward when you look at your home page. However, you can ask others to help you look at your site and do not give them any instructions beforehand. What do they think of your site in this situation?

Think of such words:

"We have thousands of workshops and courses for you to choose from, and one for you." You only need to spend one hours or one weeks in the relaxed environment we create. "

Can this site be found in search results with "culinary courses" or "wine tasting workshops" or even "Seattle courses"? Perhaps for visitors (or search engines), your site is not as clear as you might think.

For the same reason, does your content use keywords that people often search for? Does your site text include "View our Hot House" and search for users by keyword "Boston real estate"?

Make sure your Web page is always accessible to

I know that this post is about text rather than technical details. But if visitors can't open your website, they won't be enrolled. If someone tries to access your Web page and the network fails, or your server returns an error message, it is not just a search engine that is in trouble. Luckily, webmaster tools make it easy. If we encounter any difficulties in accessing any of your Web pages, we will notify you in time. We will tell you that the page is not open, and tell you exactly what type of error we encountered. These problems may not be easy to solve, but we will try to make these problems easy to find.

This article is reproduced from: http://googlechinablog.com/2007/08/blog-post_22.html