Foreign Trade station optimization win in the analysis of competitors

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Took over to do an English station keyword ranking finally came up, has reached the first page. Just started to do foreign trade station when I really do not know where to start, before doing are Chinese, symptomatic of Baidu do, suddenly accept to do the optimization of the English station is really like a hot potato. Have no experience of dealing with foreigners, there is no English station optimization case, I really do not know what words foreigners will search, what kind of content, and where to do the link, which I basically rely on the analysis of competitors and slowly.

First, the analysis of key words

Foreigners will use what keyword search, after all, Chinese and foreign culture is different, the same thing they call is different ah, can not be a key word from Chinese translated into Chinese, but according to their habits. Of course, the first is to use Google Keyword tool analysis, select a series of available keywords, and then use the keywords one by one Google search, to see if the search results are not we want to promote the content. Find a look to know, many search results and we want to promote the product of thousands of miles, this will have to remove those wrong keywords.

Ii. the writing of title and description

Title on the ranking of the impact is relatively large, Baidu Google to give the weight is relatively high. Don't say that Google has overlooked the impact of description on keyword rankings, even though it has little impact on rankings, but it's useful for the user experience. A keyword search results so much, others by what click on your site, in addition to ranking, is to display in the search list of the short text, and this paragraph is title and description. Do the Chinese station Baidu optimization, we often like to do some keyword stuffing, do title and description inside. But foreigners do not like this ah, many of them hate keyword piling sites. Analysis of the competition's title and description, the statement is fluent, not piling up but there is reading value of a paragraph, and often is this phrase to attract them to click on the site.

Third, the promotion of the website

The promotion of foreign trade stations, the domestic platforms are useless, this is a headache. Also don't worry, also first to analyze competitors, also search for a keyword, see where they appear, those business-to-business, platform, classified information platform, blogs and forums, as well as the yellow pages and so on. To find those ranking better, the promotion work can begin.

Iv. External chain Construction

Outside the chain of construction also rely on the analysis of competitors, first search for a keyword, to find the top site, then link domain name, or with Yahoo webmaster tools or some other tools to analyze, such a site outside the chain is often enough for a few days, to learn the ranking of several sites to do links are basically outside the chain is enough. A few more blogs, do some forum promotion, the number and quality of the chain is almost the same.

The so-called enemy and win, this sentence really very practical, not only do the optimization of foreign trade stations, Chinese Baidu optimization also needs more analysis of competitors, ranking bad, analysis of others why it is so good, traffic does not come, analysis of their flow why so high. This article is provided by www.100sign.com stationmaster, reprint please indicate source.