Four tips for free promotion of group buying websites

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Autumn is the harvest season, but for the net to buy, feel is howling autumn wind. Handle, Litters Regiment, Regiment treasure, 24 coupons and other domestic major group buying network has begun a new wave of layoffs, but also from the third party media monitoring company's data show, like "burning money" of the group buying site has stopped advertising, this series of actions are marked the net is saving money for the winter.

In order to save money, how to free promotion of group buy nets, has become the major group buy network to consider the first issue, summed up the current Web site to promote the way, the author believes that there are the following four skills worthy of group buy network in the promotion of the use of:

The first recruit: Word-of-mouth communication tools: Microblogging, QQ Group, SNS lethality: ★★★★★

Imagine how many things you have, because listen to the friends and relatives around the introduction of the purchase, I believe that there are many. Indeed, Word-of-mouth promotion has become the best promotional tool, no one promotional tool can be more effective than word-of-mouth promotion.

Here we introduce Word-of-mouth communication can be used tools have micro Bo, QQ Group, SNS. First, Weibo, there is a proverb: More than 100 fans, the equivalent of having a magazine, fans over 10000, is equivalent to control a magazine, if more than 100,000 fans, the equivalent of an urban newspaper, fans more than million, the equivalent of a television station, visible micro-blogging power. Group buying network can call on staff to open a large number of blog, daily dissemination of the latest activities, while the company's reputation opened micro-blog, crazy to attract fans.

and QQ Group, group buy net each employee can use dozens of QQ, each QQ joins dozens of groups, sends once a day buys the content. On average 50 qq* per QQ join 50 groups * Each group of 50 persons = 75000 people watch. At that time, the number of light is not enough, QQ group propaganda the best way is to have two of the vest in the group to communicate with each other, so that other group friends will be more convinced of the content of propaganda.

Finally say SNS, now well-known SNS website is very many, renren, net, white society and so on can be very good use, go to a few people's SNS website has targeted plus hundreds of thousands of users. Then add today's latest buy content and reasonable with the link on the activity, published to their own diary, and then let some of their friends to share, so that many people are concerned about your article, pay attention to the net.

Second recruit: Soft text to promote the use of power Tools: forum, blog, paste the lethality: ★★★★

Many people feel that the soft text does not have much effect, this is actually related to the quality of soft writing, we usually see some of the forum group buy Soft Wen, is the content + activity URL, such a soft wen is like a "Dogskin", on the blog to believe that many people have seen such a post will be a detour, hair in the forum, paste, In less than a few hours must die under the administrator's "Broadsword".

Forum Soft article How to write, I have written a "Comprehensive Disclosure forum soft language operation of the top ten" "article, inside detailed write the forum soft text operation method, these" trick "basically can use in the Group Purchase website promotion, such as" ask "recruit, such as" the recent want to buy a hairy crab, everybody has a good group purchase website recommend! " After this post, with a vest followed by a post "I often on the Suzhou group buying network, you can go to Baidu search to see", the above is typical use of the "ask" strokes, such as "" than "recruit:" I have been in Taobao to buy stockings, feel quite cheap, but yesterday accidentally found in Suzhou group buying network, Real let me eye-opening, The price is more than 10 yuan cheaper than Taobao. "There are" enjoy "recruit": "Diving for many years, send a collection has been a long time to buy a website," "Share the purchase of their own products will be on the website."

The third recruit: Search to promote the use of tools: Baidu, Google, Sogou lethality: ★★★★

If you are a newly established small group buy network, want to do group buying, buy the key words of the net, I suggest the best or the first detour, the reason is this kind of keyword promotion and its difficulties, such as group buy this keyword, Baidu search index 91955, the number of pages included 100000000, In the first page of the basic is a well-known group buy net and Baidu itself page.

So, is not for small and medium-sized group buying network to search promotion is not done, of course, we can optimize the local keywords, such as Suzhou Group purchase. Of course, it is easier to optimize the long tail keyword, region + product name + Group Buy =seo key objectives, such as Suzhou cake Group buy, Suzhou Park Tickets Group purchase, and even buy the price of the goods added, so that the optimization goal is relatively obvious and less difficult. The key is that the conversion rate for this search user is amazing, because the user's goal is clear and your goal is clear. Imagine, in the Mid-Autumn Festival, if the "Suzhou mooncake group purchase" keyword first few, buy the net just launched the Mooncake group purchase activities, I believe there will be a good result!

The four strokes: tools to promote the use of power tools: Mail, navigation lethality: ★★★

Tool promotion is the weakest way to promote the destruction, but not because of weak, despise it, compared to other promotional methods, this promotion is more labor-saving. such as mail marketing is one of them, it is the oldest is very effective, this way to promote the need to leave the user's mailbox and mobile phone number alone to maintain a database table, and then classification according to the address, and then notice the purchase of goods can be based on the location of warm tips. The use of today's buy goods is close to your home. The content of the message as far as possible to the details of the goods and prices to express clearly, but also to the period of group buying situation for a simple explanation.

Also, by joining a navigation class site, you can easily get some quality access there. At the same time, some exciting activity page to add QQ bookmark, Baidu search hidden, Yahoo collection and so on, let like netizens to read, collection. The use of the network to pick the best group purchase activities submitted to the network picking stations and aggregation network, but also a lot of traffic. These are good tool promotion methods.

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