Free Express organic food for local life, online shopping platform, Eg

The organic food courier company, eggs, received a 21 million-dollar B-round investment from Index Ventures. Founded in 2011 in the San Francisco Bay Area, eggs has been operating in Brooklyn, Los Angeles, New Orleans and New York, and will further expand its operations to other cities with this financing.

Eggs is committed to delivering locally produced organic food to consumers in the local market, which is what distinguishes it from Instacart, which is only organic food in the local market.

Eggs provides the basis for supply chain management and logistics through partnerships with farmers or suppliers, and well eggs provides them with solutions to optimize the sales model. At the same time, it assured consumers that every day the supply of quality and guaranteed organic food, and stressed "free courier." What it is trying to create is "consumers to order-the farmer harvesting-our free courier". One of the "farmers harvesting" is to ensure that consumers get the freshest food, directly from the city near the farm collection.

Danny Rimer, partner of investor Index Ventures, believes that the good Eggs model has been inspired by Etsy, because Etsy practice has shown that consumers are interested in understanding the source of the goods, "consumers do not want to buy food with no special features, They want to know how the ingredients come and how to express their own hands. ”