From over 100,000 hit rate hot post See network Marketing

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After the tragic June "Baidu Earthquake", the hard work of the site encountered an unprecedented tragic situation, snapshots back, included a night between the reduction of more than 60,000, the weight fell to the bottom, the flow of almost nothing, for the same as the author of many webmaster, that week feel the sky collapsed, until today, The impact of search engines on the site continues to be aftershocks.

After the grief, the author calm down, reflect on the site's business model. The author's website is mainly relying on customer web site consumption behavior and generate profits, so the flow of everything, because has been adhering to the Web site is the king, the idea of refusing to hype, according to the site's previous traffic statistics, the previous web traffic source 99.8% rely on search engines, only a small portion of traffic (about %) from the loyalty of the site for a long time users. So after the search engine Waterloo, the number of daily traffic statistics results pathetic "for entertainment and self-deprecating".

In the face of the current situation, must be the flow source for structural integration, to explore the source of traffic outside the search engine, balance a variety of sources of traffic in order to make the site is not subject to individual factors. The author has recently been focusing on the major forums of the popular section, found that many clicks over million, or even over 100,000 of the hot post is "latent" network marketing posts. How to improve the marketing post clicks, become a hot topic for the site to attract a large number of user traffic, the author based on the recent experience of the forum, sharing with you on the psychological analysis of those who have the million clicks on the marketing hot post how to attract thousands of eyeballs, from the million click rate of the hot post

1, netizens psychological one: food and clothing eternal hot topic; Hot posts: stretching from civilian hotspots

From the above picture can be seen, about Taobao bought and eat food also want to eat the topic of more than 500,000 clicks, such a high rate of clicks and 6,000 more high recovery rates, is why?

Similar to high-priced brand-name watches, expensive golf clubs, such as luxury not everyone can have, and not everyone has the heart to care to understand to pay attention to the hope. Similar to food and clothing is the eternal hot topic, the topic hot spot temperature does not drop, is because the people to eat for the day, such topics, everyone can participate, also happy to participate, enough to kiss the people.

In these large forums, the topic of advertising is very strict audit, if you have a URL link, shop address and other advertising information, often just released soon, will be dedicated moderators to seal, delete pictures and seal ID, is the forum to pay attention to the user experience performance, but also the forum can always gather high popularity reasons, Hard ads are always hated by netizens who want to surf the web. Rigid advertising posts are not subject to the administrator moderator to see, and not be accepted by the vast numbers of netizens.

Therefore, the network marketing from its own web site to dig out the civilian hot spots from the point of view of the civilian hotspot to extend the topic, the site, shop clues cleverly fused in the post content and discussion, in imperceptible to convey to netizens network marketing content, let Netizen invisible among the irresistible accept. For example in the above post details can be seen, the landlord mentioned the Xi ' an huanggui thick wine, the Austrian stove face, the Japanese spring well wipe the tea taste hard candy, smoked wiredrawing and so on food, in reply to the interaction, got the positive affirmative response of the respondents, let the click into the look of the post, can not help to enter Taobao search above keywords, This kind of more unique keyword search Shop is this post marketing sellers shop. This hot post in the exchange of interaction, will be above the food of the key words invisible printed in the hearts of netizens, successfully completed by the key words to shop soft advertising marketing.

2, the Netizen psychology Two: rejects the advertisement trace only to receive the pure knowledge; hot post to create a point: for a specific group of people, only talk about knowledge accumulated popularity

From the above picture can be seen, for postpartum recovery, maintenance of the popular science post by the 100,000 hit times, from the attention of netizens, is not the 1th mentioned by everyone is concerned about the content, then this post is how to accumulate so high popularity?

Postpartum knowledge of the high level of the crowd is a pregnant daughter of the elders, is pregnant with the new life of the mother, is the preparation of the population, this post is for these people to write, with high pertinence. In daily life, people see a lot of under the banner of marketing after the pregnancy to restore products, institutions, so the name of the postpartum recovery agencies, postpartum maintenance products are informed that the knowledge is not sure true or false is extremely objectionable. This group of people needs pure knowledge, not advertising.

So some products with specific audiences, agency website in the network marketing, do not first bright brand and then use the knowledge to attract the strategy, the webmaster can completely put down the idea of the website marketing, to their own years of work, life accumulated pure experience, in exchange for the trust and pursuit of netizens, this is the accumulation of popularity, Is the development of potential users. When netizens are really benefiting from it, nature will follow the clues, pay attention to the blog, microblogging and other related information, and then naturally understand the author of the business, the heart will also because of the trust before the establishment of the site, institutions, products of the alert mentality, happy to become the actual user.

3, netizens psychological three: everyone in the mind are hidden peeping onlookers desire; hot post to create a point: to or novelty or the best for the point of attraction to attract spectators

From the picture can be seen, Taobao sold on the novelty of the product buyers of the horror comments of the post, with more than 300,000 clicks, may be the webmaster will be puzzled, such a civilian topic, but not a specific group of knowledge, where the high popularity?

When you see the QQ dynamic has log update is the classmate complained that not wishful, when you see the micro-blog Friends sigh Life, when the network news headlines are TV show draft rules, when the blog netizens Pain v. Encounter the best experience, when the TV entertainment show pop star gossip, you will continue to follow up to see a detailed? The author analyzes that Most people will find out. All this stems from the vast majority of people have a peeping and onlookers desire, on the novelty of things have to press the sense of curiosity.

Taobao sells all kinds of things, is what netizens know, but for the sale of children such a surprise event, it is unheard of, especially the real people buy, and give people read after the creepy comments, but also shocked in shock, curiosity to drive a large number of netizens click into the post a look at the details, will also search this store for onlookers.

So network marketing can create some or novelty or the best event, driven by the curiosity of netizens, click to see the details, and then by the message of the vivid description, illustrated effect, attracted to the crowd, into the site, online shop to find out, attract traffic, and in many traffic to attract live part of the conversion to the actual user.

From above three kinds of clicks over million forum hot post, we can sum up three hot post to create the law, hot post is not the focus of how to marketing, but pay attention to care, the forum post to be particularly aware of the user experience, to meet the user experience of the article, in order to achieve in the follow-up to promote the site, shop auxiliary effect.

This article by Taobao Rebate Net http://www.0576mm.com/original summary. If you do not agree, you can message exchange, original starting in A5, reproduced in the time please keep the author link, thank you! Hope also in the June "Baidu earthquake" in the affected webmaster are determined to the sun always in the wind and rain, can see after the rain Rainbow.