Fruit dealers are facing a loss of millions of dollars due to mistakes in price caused by negligence

Source: Internet
Author: User
Keywords E-commerce O2O
Tags business close company consumer consumers customer customer service error

6 kg of Thai bamboo imports, the market price close to 200 yuan. However, 9th Night 21 o'clock Xu, Fuzhou, a fruit electric dealer "Sure enough" the group purchase price from just opened the regiment of 149 yuan suddenly "reduced prices" to 1.49 yuan. So cheap prices, in the consumer set off a sensation, within three hours, the merchant offered 8,000 buys to be away.

Until the merchant realized the price error is 2 o'clock in the morning, and at this time group buying has already ended. "Sure enough," The Merchant counted, in addition to the first 20 buyers to buy 149 yuan, the rest of the total to 1.49 yuan deal. If all shipments, deducted from the original profit of about 10 yuan/, the merchant will need to subsidize about 1097330 yuan.

Super low price to buy 11 bamboo, the next day the merchant said "price wrong"

Yesterday afternoon, the reader of Mr. Meng to this newspaper, he 9th night in a name "Sure enough" the monopoly of imported fruits of the micro-shop bought 11 bamboo a total of 66 kg. 10th, he received a call from the store customer service, said it to 1.49 yuan/a purchase of the actual price of the mountain bamboo 149 yuan/, businessmen hope to get his understanding.

"There is no problem with understanding, but I hope the business can give a definite statement." Mr. Meng said that he is a loyal customer of the store, from the appliance shop to date, he bought in the shop car, Mango, mangosteen and other fruits. This time the bamboo price is so cheap, although he felt very surprised, but now many group buy often with low price bo eyeball, so also did not think, on the purchase of 11.

Mr. Meng said he wanted to make a statement to the business, mainly to give his friends an account. Because many friends also follow him to buy a lot, now face the same problem.

Loss of millions of dollars due to mistakes in price caused by negligence

Yesterday afternoon, Southeast Express reporters in the "Sure enough," the official micro on See, the latest microblog posted yesterday 12:21 noon, in addition to the content of the consumer apologized, but also explained that it is because of work errors, This round of bamboo group buy a 6 kg is supposed to be 149 yuan price marked as 1.49 yuan, so suffered millions of dollars of huge losses. I hope you will understand.

According to Mr. Cai, the head of the team, the 9th evening staff will be buying activities on the site, the period has been constantly adjusting the wording of the introductory language. Do not know is the system problem or human negligence, hanging net 149 yuan when the price is not long to become 1.49 yuan. The mistake was not discovered in time.

More than 2 o'clock in the morning, Mr. Cai's friend noticed the price, and when he phoned Mr. Chua, they found the problem.

"But at that time, 8,000 of group buying places have long been robbed and empty." "So, the team's customer service began the next day to contact consumers, to explain the situation, to seek understanding."

Backstage data shows that only the first 20 copies of the purchase is 149 yuan/share of the price sold, after about 7,980 of the transaction price is 1.49 yuan/share.

"There are about 5,000 customers involved," Mr. Cai said, with the exception of individual customers and some of the micro-business, "the amount of micro-business to buy is very large, it should be at this price to store goods and sell." ”

Mr. Chua says they do want to take responsibility, but because the company is just starting out, and there is no strong cash flow and not much profit, the loss of this negligence is difficult to support. He calculated a sum, if 7,980 bamboo are sold at a price of 1.49 yuan, to subsidize about 1177129.8 yuan. Each single gross margin at 10-20 yuan, according to 15 yuan calculation, face total loss of about 1057429.8 yuan. The huge losses caused by this have made the team feel very difficult.

Business is actively studying the solution, because cash flow is difficult to look at more time

"We had an emergency meeting after we found this mistake," he said. Mr. Cai said the company was already trying to prepare the money to settle the matter. "We want to be able to take responsibility, we are still negotiating the final solution, and we hope that we can give more time." ”

Mr. CAI said they got the understanding of some consumers after contacting the group buyers through customer service. Some of the group buyers have properly filled some of the difference, and some have handled a refund. At the same time, he also said, "fully understand the mood of consumers, will do their best to bear the responsibility." ”

"These days, we import fruit wholesale market in Guangzhou and Nantong Fruit Wholesale market bulk purchase, but because the total amount of fruit is limited, the goods to Fuzhou also need time." Mr. Cai said, now they have to send a big dozens of of bamboo, but because of the consumers involved too much, courier companies can not load such a large amount, so hope consumers wait patiently.

At the same time, he said, if consumers can understand the company's difficulties, willing to refund or appropriate to fill the difference, they will also give consumers some subsidies. "may give these consumers some cash coupons, as long as they are consumed in our fruit shop." ”

Yesterday, the Southeast Express reporter will pass Mr. Cai's statement to the complainant Mr. Meng. Mr. Meng expressed his understanding of the difficulties of the businessmen. But he also stressed that the hope that businesses will be able to take the initiative to come forward, micro-bo or micro-letter to consumers to inform the specific situation and treatment plan.

(Source: Southeast News Network)

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