Full-station optimization and single page optimization method

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In the SEO operation often mentioned the whole station optimization and single page optimization related nouns, many novice friends also do not understand the meaning of today's Henan SEO to say:

The so-called whole station optimization, that is not a keyword for the ultimate purpose, but a comprehensive optimization of a website, including domain name selection, site structure or column settings, internal and external links, content construction, visitor experience and many other aspects of optimization, keyword ranking is only one hand, The more important purpose is for the final sales service.

Some people say that the ultimate goal of optimization is brand optimization, but the brand is also for sales services, all the work can be attributed to sales. Optimization of the whole station to consider more problems, and 100% of the pursuit of ranking results compared to control all aspects of the work, do a good job balance, very important. These balances include:

First, the user experience, any optimization can not at the expense of the user experience.

Second, the choice of key words to balance the main keywords and secondary keywords < that is the relationship between the long tail keyword >, neglected.

Third, the site's internal links and external links to match properly, and link words to be appropriate, diversified, not uniform.

Iv. optimizing the promotion process should pay attention to the optimization based on the page and the optimization outside the website.

Five, the website's various standardization also must do well at the same time.

Vi. optimization of the site to promote the intensity of moderate, the ancients said good, take the golden mean, do not overdo.

Vii. the means of optimization should be diversified.

In the website optimizes the work, mainly does is the website overall optimization, the whole station optimization is much better than the one-sided optimization.

The whole station optimizes the concrete plan reference:

1 title Optimization

2 URL Optimization

3 Internal chain optimization

4 Outside the chain construction

5 Original content Construction

Reverse thinking analysis, the website content gathers its one point is the key word, the keyword locates the visitor. Now see a lot of people love to say focus, search engines are also looking at the site, the role of the title in the future development of fine differentiation more important. The theme is prominent, the content is rich in viscosity, the field longitudinal depth, this should be the website mainstream trend in the next few years. Life is love to say shun its natural, site optimization is the case, do not deliberately cater to search engine preferences and SEO, more should be considered visitors. Because no matter search engine or SEO final customers are visitors, are people as the core. Blindly to please search engines, very easy to be considered cheating, people pay attention to personality, the same site. The implementation of SEO strategy is different from person to person, we study search engine at the same time, search engine also is studying us.

We say that single page optimization, single page optimization is in fact for a specific page optimization, single page generally only optimize a keyword.

SEO in the process of the site, especially for less content of the site, such as enterprise stations, product stations, such as single page optimization by the obvious is very important. Often a single page optimization in the site optimization keyword plays a decisive role. So how do you optimize a single page of this situation?

Henan website Optimization, summed up the following methods to optimize the site, especially the single page optimization operation:

1. All page titles of the website must be different. This requirement is actually not difficult to design in the process of operation, for example, we use an enterprise site to do the description, an enterprise site contains the following so many aspects: Company Introduction (company qualification, company Honor, Honor certificate), product display (product classification, product details), about us, contact us, message board and news channels (company news, industry news, etc.) The content of these pages is different, do not need to overlay the keyword, each page title on the use of the name of these channels. As for the description of the language combination, you can summarize the content of each page, the text combination of paragraphs, the most suitable for search engine needs. This is very simple, and it is perfect to complete the title of the page, keyword and description of the content.

2. The code composition of the page must be streamlined. Single page optimization requires each page of the code must be streamlined, do not mix too much cumbersome code inside, as far as possible to the search engine a simple and clear code. This includes a number of language implementation of the functional code, such as: Weather Code, time code and some Web page effects code, or even the Web site CSS style sheet. The code we use the JS method to call, you can give the Web page code to lose weight, we are not afraid to use JS code, but we have to know under what circumstances the use of JS code better.

3. Website <H1></H1><H2></H2><H3></H3> label (h tag) use. In most of the site optimization process, with the role of the H tag, the page is rarely to use the H tag, but a single page optimization process, the role of the H tag is relatively large, then this how to use, we are already very familiar with, the format is as follows: <h1>first keywords</h1>......<h2> Second keywords </h2>......<h3>three keywords </H3>

4. Keywords bold use, code such as:<b>keyword</b><stong> Keyword </stong>, keyword bold. Frequency can not be too high, and in the choice of bold keywords in the main keyword as the first choice.

5. The use of Alt tags for picture characters, such as: <img src= "keyword.jpg" alt= "keyword"/>. The text interpretation in the picture is very very important, because the search engine on the code is ignored, image information search engine is also not crawled. A page, it only look at our text description, and the picture of the link is all code in the case, in fact, the search engine is not any point of value, when we use ALT characters to give explanations, such code has a meaningful effect. Here the frequency to be with the specific situation of the site, can not be in all the pictures are added keyword description, so easy to let search engine misunderstanding for cheating behavior.

The above is only for a whole site of the specific single page optimization, there are many do a single page is a website, that is, the entire site only a page, in fact, this optimization is similar, do the code structure, write a good title, keyword layout and so on, and then to do high-quality outside the chain. Henan SEO www.liuyiwei.org.cn Welcome reprint (Reprint please indicate the source)