Gay social networking sites: Tips for managing millions of users

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The development of social networking sites validates the "six-degree separation theory" that "you must be able to meet any of the world's men and women indirectly through no more than six intermediaries". Individual social circles are constantly expanding and overlapping and eventually forming large social networks. Fei-chan Network is China's most popular gay social platform, 2010 by the graduation from Tsinghua University, the Ling was extremely founded. Known as China's gay version of Facebook. Fei-Praise in the domestic first proposed the "gay social" concept. Its mobile terminal gay dating software Zank on May 7, 2013 officially online, has released Android, IOS, WP three versions. Since the launch, Zank has 2 million users.

How do gay social networking sites work? The following is a black horse interview with Fei-Praise founder of the excellent oral finishing:

We started out as a community operation from Fei-chan. At that time, Fei-chan and now Renren, watercress group similar. In a few ways, the article is very important on the one hand, many people share interesting and thoughtful articles every day. They are willing to let more people see what they write, and many readers are eager to understand the need for them. Online activities, we did the "Fly Praise Companion" column, interviewed a lot of partners, to share their stories to others, so that more people understand the real they, at the same time, they are very encouraged. "Fei-Praise Exhibition Hall" column, is an online exhibition hall, I hope to be able to show the talent of comrade in the field of art, exhibition hall includes photography, calligraphy and other art exhibitions. In the process, they also made a lot of friends. At the same time, we have also done a lot of offline activities, including organizing concerts, organizing tourism, kitchen men competition. But with the accumulation of experience, we began to reduce the holding of offline activities, on the one hand more tired, on the other hand, the effect of the dissemination of online activities. Although offline activities for brand awareness, loyalty, also has an irreplaceable role. However, due to the geographical limitations and our positioning, we have stopped the official offline activities held. Now mainly let others on our website organized offline activities, we only promote. On the whole, I still hope that Fei-chan is an internet company.

Attract High quality users

Fei-Praise the beginning of the users are some friends around, and then I mainly through the watercress, Tianya hair articles to attract users, not how long time to reach 100 users. At that time, although the workload is relatively large, but I think it is quite fun, because I really love it. There was no pressure from the user at that time, as long as you know a new user, feel very satisfied. At the very beginning, because of the small number of users, we will interact with users very frequently. But with the development of the community, we have no time to interact with users too much. We now have about 1000 new users every day.

The first year Fei-praise users only 9,000 people, but the active degree is very high, the second year 50,000, the third year 200,000, now has reached 600,000 people. In 2011 we posted a video on the website, "Five minutes to learn about Chinese homosexuality," to help us attract fifty thousand or sixty thousand users, doubling the number of users than we expected. I think 10,000 people is a knot, before reaching this number we rely solely on the operation of content, and arrived after no longer worry about content, can rely on the user spontaneous content. It is important that we have very little content of our own, which is a user-created content. We do not have professionals to do the content, so the threshold is relatively low a lot. Our users can express themselves as long as they have emotional needs or stories they want to share. But our users are not without conditions, we want to absorb high-quality users. We use the exhibition hall, as well as to do the interview to fly praise people to establish a benchmark, so as to attract the best quality users to come in. The content that these high-quality users share is completely different and they can become opinion leaders. I remember at that time, Fei-praise for the first episode, I interviewed a pair of boys, the two people together with eight years of time, their image is very good, and willing to share their photos in the praise. Although initially rejected, but the effect of the interview is particularly good, the day's clicks reached tens of thousands of.

Fans rely on content

Fei-chan relies on content operations, and Zank relies on software quality. Our mobile phone mobile end Zank More rely on photos, now has a picture function, the picture every day to get thousands of praise. We list the best quality people and set the style of the software. Fei-chan to create the user's text content, Zank mobile phone is still to be lighter, often by some people share the main picture, in the content operation to weak. Zank more emphasis on a friend, Fei-chan is more like a media. I want to build a system between the user, to be a user can play the platform, I do not want to participate in the intimate relationship between the user, let them communicate with each other.

I would prefer to make a rule, which is applicable regardless of the number of users reached. We are now relying on the content of the number of praise to judge, if not subject to the user's attention to the content we will filter it. If the new appearance but we think that the good content, as long as the content of attention quickly, we will recommend. Because sometimes some content, although not recognized by mainstream values, but I think as long as the content is high, it should be recommended. As long as it doesn't violate our core values, I think it's okay.

Fei-chan does not consider profit

For Fei-Praise I have no profit considerations, on the one hand, the cost is relatively small, and I do not intend to profit through the Web, the focus is still relying on mobile phone-side Zank products for profit. I think it's hard for a team to do two products and not have the energy to do two things at the same time. So Fei-chan is to maintain a natural growth, it now has a better system, and its growth is relatively healthy. Since 2012, there have been some Google ads, mainly relying on some high-quality advertising, now reaching a break-even.

I do Fei-chan is mainly because there is no professional gay website, existing sites will involve some pornography, dating content or very commercial. As a journalist, I want to be a professional gay website. From my point of view, I found myself very suitable for operation, the idea will come out endlessly. I am not a good technician, not even a good product personnel, but I do a good operation.

Millions of users rely on Word-of-mouth communication

Zank the first tens of thousands of users are mainly from Fei-chan, but I think there is a difference in the user base. I want Zank to be more professional and more commercialized. In the Zank user volume continues to rise in the process, I think in micro-blog, micro-letter Word-of-mouth is also more important, users can zank photos on Sina Weibo, participate in VIP activities. Through the promotion of social platforms, we grew twenty thousand or thirty thousand users, and soon reached seventy thousand or eighty thousand users. At the same time, we also plan to shoot a lot of video, like the film "Wind to" jointly released the "Wind come to the people: 9 Gay to teach you happy date" of the original gay short film, to promote, each of the promotion can bring us twenty thousand or thirty thousand of users.

Zank can create millions of users in just a year or so, and it is important to spread word-of-mouth. The so-called word of mouth spreads, is more and more people use this product. It's like a snowball, rolling bigger. We can do millions of users, the key is the speed problem. We do not seek fast, especially in the time to do fly praise, to be lonely. I feel the need to achieve a balance, if too anxious, product quality is not guaranteed. We do not have to compare with others every day, we want to build a different dimension, not only by the amount of households, can be measured by the amount of time per person and comments, which also reflects the product differentiation.

Finishing: I black horse Li Yu