"Genesis" 150 yuan box office full of huge screen each seat 56,000

"Genesis" poster today, Beijing East CBD office area without the history of IMAX giant Curtain officially concluded.　　0 o'clock today, the DA Wang Road Wanda International Film City CBD shop IMAX exhibition Hall officially external ticketing, and the audience in the early morning to watch the film is the first day of the Hollywood 3D epic "creation of war." IMAX giant curtain partner, "a war Ji" mountain, is it just a coincidence?　　Reporter learned that the CBD office area of this huge curtain is simply for the "War Ji" tailored, from one months ago began work, about 23 million yuan cost.　　Zero breakthrough IMAX giant screen into the CBD into the cinema "signature Dish" Wanda International Film City CBD branch Imax opened after the opening will become the Beijing CBD office area of the first IMAX giant screen-about the equivalent of four stories tall.　　Reporter yesterday afternoon in da Wang Road Wanda Plaza, "IMAX" the huge logo has been located in Wanda Plaza, the roof, blue, very eye-catching, peremptory became the cinema signs. In this way, Beijing has 6 IMAX giant screen-they are located in Wanda International Studios, Shijingshan, Ume huaxing International Film City, Chenglongyao International Studios, China Science and Technology Museum (Non-commercial), China Film Museum and Wanda International Studios CBD, become the country has the largest IMAX screen city, the second is Shanghai　　(3 Pieces). Borrow "Record of war" mountain 150 yuan ticket price is also full of today is Hollywood 3D epic "the first day of war" in the domestic release, Wanda International Film City CBD new opening of the IMAX giant Curtain Hall just came in handy.　　Reporter learned that, although its fares as high as 150 yuan-ordinary games, about 80 yuan, but "a war Ji" Early morning dot map or close to full. Yesterday afternoon, "the Genesis" of the release of China Film Group and Huaxia Film company invited the industry to the Wanda International Film City CBD shop experience the film version of the IMAX, despite the lack of public ticketing, more than 350 seats were packed in theaters, and the last spectators couldn't find a place　　Had to sit on the floor of the aisle to watch. Behind the scenes to meet the "founding of the World" to spend 20 million big screen Wanda International Film City general manager Shanyan in an interview, said CBD office area IMAX Hall opened on the encounter, "a record" is not a coincidence, but intentionally: "We have been prepared from one months ago, is to meet the" record of war "release. "Shanyan said, starting from December 18, 2010, Wanda International Film City CBD shop began to add IMAX giant screen:" At that time is the golden period of the Lunar new season, but we still reluctantly the largest hall to stop, converted into IMAX giant screen. To today's opening, the more than 20-day delay in the screening period, almost lost more than 3 million of the box office. "In addition to less than more than 3 million of the box office, the IMAX giant screen alone spent nearly 20 million." "It's almost 23 million, and it's a total cost," he said.　　"Shanyan said. FlatEach seat 56,000 3 years to recover the cost reporter was informed that Wanda International film City CBD shop Imax Hall a total of 357 seats, on average, the cost of each seat up to 56,000 (at the cost of 20 million), and the ordinary studios each seat cost is about 15,000.　　Shanyan said that according to the annual output of 40,000 yuan per seat, 3 years is 42 million or so, the half is almost right to recover costs, which does not include staff wages and operating costs. "The movie theater is a slow-recycling industry, and the IMAX giant has more pressure to invest," he said. But in order to meet the audience's ultimate audio-visual enjoyment and visual experience, we have to do, this is like every restaurant recommended dishes, even if you do not make money, it is your sign.　　"Shanyan said. It is also understood that the IMAX hall of the distance between the seats, seats and screen between the angle and distance requirements strict.　　Wanda International Film City CBD shop IMAX Hall after the modification, less than the original 30 seats, virtually another investment.　　Strong film recommended 300 million dollars for virtual electronics World today's Hollywood 3D epic "Genesis" tells the story of human beings entering the virtual electronic world through the Internet.　　The Fondinis company, costing 300 million dollars (about 2 billion RMB), created a metal-textured virtual electronic world full of the latest High-tech, stunning visual effects and advanced design.　　As the IMAX screen is 4 floors tall, when you sit in front of it, wearing special 3D glasses to watch "War Ji", you can experience and the film characters together, the feeling of adventure, quite exciting.　　Many young viewers in the interview with the consensus that, if you are a video game fans, then see "Record of war" when you must choose IMAX giant screen, absolutely immersive feeling.　　8 Scenes for IMAX screening "The War Ji" specifically for the IMAX giant screen produced exclusive version of the--8 scene is close to full IMAX screen, which can only be seen in the IMAX theater. In this exclusive version, the proportion of the screen is completely open, allowing viewers to see more images at the top and bottom of the screen, creating an immersive 3D experience.　　At the same time, "a war Ji" there are many climatic parts, will appear a huge visual impact, compared to the ordinary version, IMAX version of the exclusive version will have unexpected visual and sound shock. 2011 announced IMAX row January "Genesis" January "Green Hornet" March "Mars needs Mom" March "surprise" May "Pirates of the Caribbean" 4 June "Speed and passion 5" June "Auto Story 2" July "Harry Potter 7" in the October "Infectious Disease" October "Tintin" 1 January "Happy Bigfoot" December "Flying Tigers", announced in 2012 IMAX platoonThe movie "Batman 3" "Hobbit" industry analysis IMAX screen very few box office contribution rate is very high at present, the mainland is one of the fastest development of IMAX international market, there are 22 IMAX theaters, and another 27 have signed, is the world's second largest market. Despite the high investment and slow return, the IMAX market has expanded dramatically.　　Industry insiders said, this is mainly because IMAX showed a super suction capacity. 2008, Hollywood animation blockbuster "Kung Fu Panda" in the domestic release, when China has 9 IMAX screen screening of the film, the final box office to 804,000 U.S. dollars, the film's total box-office 3%.　　9 screens, less than 0.4% of the total screen in China.　　"Harry Potter 5", "Wonderful Night of the Museum" and a series of films, on the Chinese mainland IMAX screen show the number of not more than 4, the proportion of the total number of national screen is naturally lower, the box office accounted for the total box office of 4%, "war Aliens" is a hit to reach 14%. 2010, "Avatar" in China's 14 IMAX theaters in the total box office income of more than 160 million, accounting for the film China's domestic market total box office of more than 11%, on average, more than 10 million per screen box office.　　The highest-grossing cinema (Beijing Ume) reached more than 20 million. Also in 2010, the aftershock created a 2 million-dollar box office with 11 IMAX screens, and 7.4 times times the box office output of each IMAX screen.　　"Inception" in the 16 IMAX screen to create a 35 million yuan box office, each IMAX screen box office output is 19 times times the other version of the film. The same is true in foreign markets.　　In "Avatar", for example, in the North American market (US/Canada), IMAX total box office amounted to 128 million U.S. dollars, the "Avatar" in the market at the total box office of 17%, and the film screening of the IMAX screen less than the total screen number of 3%.　　The prospect of Imax focus on the outbreak of 10 dozen blockbuster into a "war Ji" dare to invest more than 20 million funds to add IMAX giant screen, that "Genesis" after the offline show what?　　Shanyan said that there is no need to worry about this, because 2011 is the focus of IMAX blockbuster year, has been determined to make IMAX giant screen version of the blockbuster 10 dozen, almost every two months there is a heavyweight imax3d large film. In addition, on December 3, 2010, "laughing" before the release, ordinary domestic films can not be placed on the IMAX giant screen show, now has overcome this technical difficulties. As long as there is a digital copy, it can be shown on the IMAX giant screen.　　In other words, once the curtain hall is built, there is no need to worry about no source, not to worry about no audience. In fact, for the rare, IMAX giant screen in the last two years by the audience hot, to Wanda International Studios in Shijingshan, for example, the theater has a total of 10 screens,The output of an IMAX giant screen accounted for 2010 of the total box office in the film City 1/3. The IMAX giant screen not only refers to the size of Imax means "the largest image", is a more than the traditional film can be more, more than the image of a film projection system.　　The whole system includes film copy, projector, sound system, screen and so on IMAX specification.　　The standard IMAX screen is 22 meters wide and 16 meters high, and so far there has been a larger IMAX screen.　　According to the reporter understand, IMAX giant screen is not only refers to size.　　The single area, the ordinary screen also has and IMAX giant screen general size, but the former is usually made of cloth, and the latter is all metal screen-so that viewers in the film when the screen is enough brightness.　　At the same time, the screening of the film, the ordinary screen more than the use of stand-alone screening, IMAX screen is the use of dual-machine, clarity is higher.　　In addition, the IMAX giant screen seats, audio equipment are also specially customized, which is the reason for its high cost. Author/journalist Ethos/Zhou Jianwen