Getting users is the fundamental goal of SEO optimization

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According to my observation many websites especially the enterprise website in optimizes the key, may be due to experience limitations, or to find some level not enough SEO company to do optimization, the result is often overlooked site content, site structure, such as the optimization of basic elements, and hope to take shortcuts to quickly achieve the effect of ranking rise. But this effect is actually only a few keywords ranked by the front, does not mean that the SEO work was successful.

I think do SEO can not only stare at the search engine ranking algorithm, more important is to provide users with practical information and services. To get the user is the fundamental goal of SEO optimization, not the chain, keyword rankings. User stickiness increases when users can get valuable information from your site. Such a site in the search engine performance naturally also good, which shows that SEO is user-oriented rather than search engines.

Many seoer know to improve the rankings need to do outside the chain, but I would like to say that the chain is really SEO optimization of all? I do not think that the chain is important, but if you think it is a shortcut to improve search engine rankings that is not appropriate. By increasing the chain can be in a period of time to improve the ranking of the site, but there is a prerequisite that is the competition site optimization is not good enough. So doing some work on the site's external links may go beyond competitors.

But this practice is actually putting the cart before the horse, outside the chain is not the fundamental seo. If you just blindly increase the chain, may attract search engine punishment K station. Because the chain is not only looking at the quantity but also the quality.

So what is the root of SEO? In fact, is very simple, is the content of the site, structure, functions, services. These make up the user experience. The content and structure of the website is the most important. To be sure, if a site's structure and site content optimization done, then at least completed most of the SEO work. As for the importance of the chain I personally think that up to 20%. But also must be the high quality outside the chain. If it is a lot of spam site links, may also have a negative effect.

In combination, I think that the highest level of SEO is to forget seo, everything from the user experience, for the sake of users, with high-quality website content and concise and clear structure of the site to obtain user trust, users trust, search engines will also trust your site, thus giving high weight. And the site outside the chain, this article does not mean not to do outside the chain, just feel that the chain is not the fundamental seo. If the site content and structure are done, someone automatically to increase your outside the chain.

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