Glimpse: Analyzing the competition of tourism websites from the distribution of travel agencies

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I do travel to know that travel sites are very competitive with each other. Baidu from the bidding can be seen every day to do Baidu auction site a dime a few. The competition between travel websites from 17899.html "> Travel Agency's number and distribution is evident."

Travel agencies have never lacked competitors, the current relatively large travel agencies such as Cyts, National Brigade, Kang Hui and so on, it has a large number of branches and retail outlets. According to the data from Baidu, we can see that there are about 54,529 travel agencies and retail outlets in China, and this is just the name of the travel agency, small travel agencies and retail outlets are numerous.

About 79.53% of China's travel agencies and retail outlets have their own independent websites, about 34.94% have two or more independent sites, with an average of 3.53 independent websites per travel agency, according to the analysis. Combined with the above data conservative estimates, the number of national tourism sites of about 190,000.

From the above, we can see that the coastal areas and the largest number of travel agents, followed by the provincial capital cities, the more developed regions, the more intensive travel agencies, tourism site competition more intense. Therefore, the economic factors directly restrict the competitiveness of tourism websites. Because the tourism industry has a greater limit on the origin, local tourism websites are more competitive than the integrated tourism websites.

But there are fewer than 2% travel sites that can be approved by search engines and users. Take Chengdu to see, Chengdu has a name record of travel agencies have 1769, travel site about 6,190. With my experience in the tourism network of 2 years of travel, Chengdu's tourism website can take the shot, only less than 30. It is believed that in other cities and regions, this ratio will not be high.

So, although the travel site has become the Red Sea, but we still have the opportunity to stand out in their respective cities. As long as we seriously do the station to do product services, for each guest dedicated, I believe that in time, the site will be able to excel, become a member of the 2%.

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