Global Egg Day, NOAA International joins North America to hold a series of celebrations in Africa

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The year of October 8 is the global Egg Day, and this year, NOAA's International Association of Industry Associations in North America and Africa has organised a series of celebrations aimed at reminding people about the price of eggs and their nutritional value.

According to the World Health Organization, hunger is the most serious challenge facing the public health sector. It is predicted that the global population will increase from 6.8 billion this year to more than 9.2 billion in 2050, and to this end, continued to meet the growing demand for food from the population will become a common problem facing the entire agricultural industry. As the population increases, people's income levels will continue to increase, the diet will become more diversified, the demand for food will continue to improve, in the composition of food, will want to get more categories-for such as poultry meat and eggs and other types of protein needs will be particularly prominent. These trends will not change for many years to come, so it poses a challenge to the entire food chain from farm to table. As a leading enterprise in the area of animal nutrition and health care, Novartis International is grappling with these challenges, namely, vigorously promoting the most economical source of protein, eggs.

Eggs are one of the most nutritious and economical foods that can be produced and purchased, and can be used to ward off hunger and malnutrition. "Giovanni's vision is to help people get healthy, safe, and economic food," says Dr Gasperoni, the executive vice president of global marketing and sales for the international company. To celebrate the World Egg Day, a global holiday, to further our vision, this year, we work with the egg industry in North America and Africa to share the nutritional value of eggs. Whether it is parents, children, educators or people who are enthusiastic about sports, it is necessary to recognize the fact that eggs play an important role in healthy eating.

As part of the campaign, the company has prepared a "Noel capsule" for the North American and African egg industry associations for distribution in schools, clinics and factories. Each kit is printed with the words "I know the secret of eggs" and a collection of knowledge about the egg URL www.eggtruth.com. The materials in the kit include: brochures, posters, postcards, T-shirts and a colorful children's book, whether parents, children, educators or people who are enthusiastic about sports, can find the corresponding content. At the event, Dr. Scott Carter, Global Poultry Division marketing manager, said: "Eggs are the most accessible and affordable protein, and their cooking is easy and easy to operate, and the free supply of these materials is proof of the commitment to the industry." At the same time, the World Egg Day series offers a chance to share knowledge about eggs with the world through an interesting interactive approach. ”

In addition to the above, the company has prepared 100,000 phone cards, which were distributed in countries such as Morocco, Kenya and Nigeria a week before the World Egg Day. The phone cards also have the words "I know the secrets of eggs," and Www.eggtruth.com's website. Parents, children, educators and sports enthusiasts can get information about eggs on the site, including some misconceptions about eating eggs, and here's a simple list of tips about eggs:

• Each egg contains 13 kinds of essential vitamins and trace elements, including vitamin D. These nutrients have a positive effect on people of all ages.

• The yolk is rich in choline. Choline is a necessary nutrient for the development of human fetal brain and can help prevent congenital defects. At the same time, choline can help prevent Alzheimer's disease;

• Eggs are rich in the main elements needed for neurotransmitters, and neurotransmitters can help people transmit the brain's instructions through the nerves to muscle tissue.

In addition to these little common sense, the site also explores how high quality proteins found in eggs help people stay alive and prolong their lifespan.

In North America, NOAA works with Grace Lutheran Church School, located on the outskirts of Missouri State Saint Louis, to celebrate World Egg Day. On the day of October 7, the school's entire faculty and students enjoyed a nutritious egg breakfast provided by the company, which kicked off the World Egg Day celebrations. In a lecture on egg knowledge, nutritionists from the headquarters of the nutritionist in the interactive way to share the knowledge about eggs, at the same time, NOAA's nutritionists also use some simple and understandable way to tell students the egg provided by the protein of the scientific basis for human value. "We want people on the two continents we are going to benefit from all our efforts," says Dr Carter. After reading our promotional materials and attending our conferences, parents, children, educators, and sports-loving people have a better understanding of the value of eggs for their health. ”