Gree, it seems to be enlightened.

Wen/Zheng Kai starting in Baidu Hundred

"Good air-conditioning, Gree made." ”

Such a good advertising words, the overwhelming advertising, and no one too many people know why gree air-conditioning than Hisense good, than Haier wonderful. But a gamble, but let the whole Chinese, know the Mingzhu, because Lei, also because of millet.

So, when Gree and mobile phone, the two words tied together, also make millet and gree, and tied together. Natural, but the pure natural Internet free transmission, became the Gree handset, before listing the cheapest and the powerful propaganda weapon.

In the face of social media, Gree seems to be enlightened. What's more, pigs, still floating in the air, gree why can not do mobile phone?

1, millet Some, gree have no

What does Millet have? What is millet, this is a lot of mobile phone manufacturers are thinking of the problem.

First of all, Millet stepped on the wind just blowing up the point of time. From the system's point of view, iOS is suffering from the Android Challenge, and then the mainstream Android manufacturers Samsung, but also busy to create a high force, and the apple in the high-end hand-wrestle. In the low-end, the Android department, these several key words are the early days of millet occupy and geographical location.

And this time point, Gree did not! Now the situation, Apple firmly occupy high-end, such as Samsung such a powerful terminal and brand effect can only step back, and in the low-end, in addition to millet, Huawei, Lenovo, ZTE, Vivo and other brands lined up. There is not much space left for Gree.

Secondly, the success of Millet early, MIUI and millet community work. In the early days of mobile internet, hardware and software manufacturers are really different, and millet, although a hardware novice, but MIUI has brought a lot of unexpected harvest. Early millet, but also to do the ultimate product brand, MIUI also brought a considerable number of fans, millet can be said to be the first to do a fan economy mobile phone brand.

But now, with the development of social media, the fan economy has become a prop for "Bad Street". Mobile Internet applications, the killer is almost irreplaceable, it is difficult to find a soft breakthrough. Millet has, gree really did not.

However, do not forget that gree rich, strong cash flow, will there be a miracle?

2, the brand will have an extension effect?

This is definitely a good question, Gree is Word-of-mouth, in the field of air-conditioning. Gree is also influential, although the Aunt Dong is not a godfather level, but also a generation of leaders in the minds of young people.

So, does Gree's brand have an extended effect in the Mobile phone field?

Speaking of which, remind everyone to forget the Haier mobile phone? Haier has also pushed mobile phones, even now on the market, but almost no one remembers. What about the Zhang Ruimin Bidong of Haier? How does Haier's brand effect accumulate in China and even in the international market? What about the size of Haier compared to gree?

The thing that Haier did not do, gree can make?

Of course, this simple contrast, in fact, does not explain what the problem, after all, Haier and gree input resources can not be equal. However, one thing is clear, Gree's brand effect, it is difficult to extend to the mobile phone field. Insiders, our ancestors taught us the truth, has been set up for thousands of years.

Of course, in addition to reminding everyone Haier, but also to remind everyone, Tcl also out of the mobile phone Oh, but you remember? At least, at present, the Home appliance field enters handset market, few famous. Is gree an accident?

3, the pig is still in the Tuyere, Gree still have a chance

Front, summed up the difficult point, that word from the beginning. Gree in the end have no chance, my answer is actually there!

Compared to a decade ago, the PC mess, today's mobile phone chaos, in fact, is exactly the same. Who remember 10 years ago, China has a number of PC brands, I can tell you, only said Beijing Zhongguancun, there are 20.

Why? Because, the high homogeneity of the product, highly integrated, the high maturity of the foundry process, will be the science and technology competition of the PC industry has evolved into a scale of contention. There is no mystery.

For example, the same PC, the same choice of Intel's CPU, one order 10 million pieces and one order 500,000 pieces of the price will be the same? Similarly, modern memory strips, Asus motherboards, and even Foxconn's order volumes. is gradually decreasing with the order quantity price.

In this way, the ending is at a glance. Who is large, who has more cash flow, and who has the opportunity to big. Each 0 components cost a penny, a machine price is much lower. Cost game, just big crocodile play, small factory can only be out.

Today's mobile phone industry, obviously this is the trend, at least the android is in the clone of the PC industry. The crazy English Li Yang all can out the handset, the pink Fresh Meat star, also can out the handset. Gree, why not?

None of them are tied to Qualcomm, choose a similar camera, screen supplier, look for Guangdong's generation factory assembly. Simple process, even some Taobao shopkeepers, are doing their own brand.

Therefore, the mobile phone industry is obviously taking one, industrialization highly standardized and flow road. In this way, can bring qualitative change only Google and Qualcomm their product upgrades, and in the manufacturing side, it will become an industrial chain game, into the scale and cost of the game. And back to the end of the first chapter, I answered my question, and don't forget that Gree has money and strong cash flow. If the resources invested are large enough, will it not create miracles?