Green finance heats up to welcome the best opportunity

April 22 This year is the 46th Earth Day, with the awareness of environmental protection, people began to shift their attention from the simple pursuit of economic development to the benign protection of the ecology, the practice of the concept of environmental protection began to diversify and fan socialization development. Under the concept of sustainable development, the concept of green finance began to rise gradually, and the participation of Internet industry injected new vigor into the traditional financial industry, which provided a more pluralistic way for practicing green finance.

Green finance heats up to welcome the best opportunity

The so-called green finance means to pay attention to the protection of ecological environment and the management of environmental pollution in financial business activities, and promote the sustainable development of society through the guidance of social economic resources. Although the concept of the emergence of a long-standing, but throughout the years of development in China, the results have not been satisfactory.

In recent years, the concept of green finance began to be popular with all sectors of the community, and gradually became an industry trend and trends. Green Finance is the important impetus of "green" of China's economy, and also the key to the new model of economic development. At present, the state is stepping up the construction of a sound green financial system to stimulate green investment, to guide a large number of private funds into environmental protection, energy saving, clean energy and clean transportation and other green industries, green finance ushered in the best opportunity for development.

Exerting the multiplier effect of Internet to rewrite the new mode of traditional business

In the traditional financial industry experience the key period of transformation, the Internet as a new element into the traditional industry, in the process of integration with the traditional financial industry, the advantages of the Internet for the concept of green finance to provide a more imaginative space.

Baidu President Zhang in Hainan Boao Forum, pointed out that now many traditional industries are actively and the Internet to embrace and merge, are in the "Internet +" era of the original traditional industry development exploration.

And the Internet and finance, tourism, medical, health, agriculture and other traditional industries to achieve deep integration, so that "Internet +" into "Internet X", will play the Internet industry multiplier effect.

Zhang that the combination of the Internet and finance has made a fundamental change in the financial business model: the emergence, development and growing of new business forms, and the major changes in traditional business models. First, internet finance directly promoted the development of financial services outsourcing. Second, internet finance has changed the way financial functions are realized. Third, internet finance has given birth to a new form of financial restructuring.

The advent of the Internet provides an innovative development model for Green finance, and also provides a powerful impetus for the latter's rapid development.

Innovating constantly and exploring new service concept

In the face of the historical opportunity of the Internet and the traditional industry's deep integration, Baidu President Zhang stressed the benign integration of the internet and the financial industry, rather than the outright subversion of traditional finance. On the one hand to maintain the Internet innovation mentality, on the other hand to maintain the traditional financial industry cautious, effective control of risk. In particular, the Internet financial business in the understanding and control of risk, to be consistent with regulatory requirements.

Baidu in the financial field omni-directional three-dimensional layout, it is to the Internet and a traditional financial exploration. Its products "Baidu Rich" from the consumer credit angle into the user's personal life, which is Baidu financial occasion Internet Breakthrough Financial architecture of a case.

"Baidu Rich" as a consumer credit products, Baidu is the Ministry of Finance Division uphold Baidu "connecting people and services" strategic direction, launched in 2015, the fist product. "Baidu Rich" on the line of the first application scene docking, is to education as the entrance, through the online education platform, "Baidu biography" of the full docking, to continue to study the population to provide education credit support.

In the "Connecting people and services" strategy, the financial sector of the implementation of services. "Baidu Rich" as the representative of the Internet products have been to the traditional financial challenges, the future once broken down the market barriers, will have a greater financial ecological blue ocean.