Guojianghua: How to promote the medical website

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Recently in the optimization of the medical industry's website, from the beginning to now has been a promotion is to optimize the keyword and then cooperate with this Baidu bidding (do not bid, Baidu will be very angry, recently a new manager in charge of the network, one company and I am arguing that now do not need to do rankings, the reason is that we have done the bidding, quite silent. In fact, personally feel that with the development of the Internet, the medical profession has also shifted the battlefield, began to vigorously develop the network. It is normal for the medical profession to attach importance to the network. From the original traditional media to the present model of traditional plus network. For today more and more netizens, and the quality of netizens are getting higher. They will take time to see the title and summary of the search results, and a lot of netizens are very exclusive of advertising, so a large part of people actually do not like to point out the results of the bidding. Therefore keyword optimization is necessary, and especially the long tail word. summed up in the medical industry when the promotion of some of their own ideas and experience, I hope to give you some help.

First, the medical profession website localization and the analysis

In fact, the purpose of corporate website promotion is the same, increase consultation volume and turnover rate. It's important to analyze what's going on with the medical model to run the site, whether it's your own or competitor's. There is a need for a short and long term development plan and implementation plan. such as Xiamen Oral hospital There are many, and the promotion of the special when the positioning is very clear: Deng Special Oral-Hercynian mouth first brand. Positioning well to know, stick, ask and so on publicity. If the brand marketing went out also not afraid of no turnover.

Second, the soft paper hype

The medical profession carries on the network promotion is nothing but wants to enhance the brand the network credibility, establishes a good brand. Therefore, they need to promote the soft text. In fact, I prefer the soft text, especially from the third party to tell the more credible. Because we all know how powerful the Internet is, especially in China. Your soft text has been reproduced in the same time you have made a free advertisement for your brand, but also a wide range. Why not?

Iii. Optimization of key words

Last mentioned long tail keyword, in fact, many seoer now focus on the long tail of the keyword to convert. In fact, he is a lower cost to improve the embodiment of accurate visitors. Perhaps there will be few people with these keywords, but they are more likely to be your clients. The optimization of the long tail word is indeed a good choice to improve the conversion rate.

Iv. Promotion of local communities

Take our hospital, most of his clients are from local or surrounding cities. So there are a lot of free local communities like small fish and E tribes that aren't waste, and they have a large part of your potential customers.

Five, ears, keep up with the promotion of footsteps

Use Baidu recently launched the library.

This is a good way to promote the site. Perhaps because it is just launched, the audit is not particularly stringent. When submitting documents can be implanted a lot of information, but not particularly soft, Baidu is not very friendly.

These are my summary or opinion on the promotion of medical websites during this time. If you have other ideas or better ways to promote the way you can add me to study. Designed to make progress together. My qq:23297573 Starting blog: www.guojianghua.cn Welcome to Pat Bricks. Reprint please indicate the source. Thank you.