Hao123.com have an advantage?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

1.hao123.com have an advantage?

In the mean, hao123.com has a huge advantage, that is already formed a huge user base and a relatively deep and wide visibility and influence, this is hao123.com huge flow of guarantee. Now, hao123.com is China's Internet industry web site's first brand, is a well-deserved first portal.

However, if with the development of the eye, holding a sense of hardship, with more rational thinking, to analyze and compare, can only say that the present hao123.com has no advantage to speak! Layout, art, serious lag, the column layout is unreasonable, the content is still to be enriched, service to be expanded. These shortcomings are being made up by other similar websites, so what advantages can hao123.com have?

I admit that hao123.com once had a huge advantage: In 1999, opened the Web site service market, the vast number of low-end netizens in China to provide convenient and efficient Internet access, so that millions of people through it into the unlimited network of the world, it is called a Chinese internet users of an introductory manual or guide. But now, the situation is very different, Hao123.com's success brought about by the attraction effect, so that tens of thousands of web site, some of their sites, relying on solid strength and good operation, has become bigger and stronger. China's Web site service Market This cake has only limited growth with the absolute number of Chinese Internet users, but now more and more people are eating the cake. Low-level technology, low cost, can enter the market, chaos can be expected. Hao123.com flow has reached the limit, the urgent matter is to stabilize the flow, improve and expand services, and establish a more reasonable web development model. If not, hao123.com's existing market can only be mercilessly eroded, this is not alarmist.

Shang, if not changed, many hao123.com loyal veteran will sooner or later choose good wood and habitat, and more potential rookie would be other people's package to take measures to attract.

2.hao123.com needs to start two times.

Even Yahoo! such sites are engaged in Web site, it can be said that hao123.com is now a crisis. Because in front of Yahoo!, no one dares to risk vain talk about what "preconceptions", although now Yahoo! has not done a lot of signs of web site.

Now the hao123.com, need to come to a two times entrepreneurship. This two times the meaning of entrepreneurship is solemn and stirring, it is not offensive, but defensive consolidation, that is, to curb the flow of decline, stabilize it, and then seek new development.

①hao123.com needs to give netizens a deeper and distinct brand image.

First of all, hao123.com needs an image of the propaganda language, such as "wonderful from this start", "from the world" and so on, profoundly reveal the development of hao123.com positioning and service direction, to create a good image of hao123.com. The short image language can be arranged rationally on the hao123.com logo.

Second, the Hao123.com home page beautification and choreography. The current hao123.com home page compared to other sites, or relatively concise. But the user's quality and needs are improving, the existing home page beautification and arrangement fine-tuning is imperative. Home Improvement principle:

First, continue to follow the green main tone, but in the color collocation and harmony, to more elegant;

Second, careful use of pictures, icons and other elements to ensure that the page download speed;

Third, a large number of hao123.com users have been accustomed to retrace, any link location changes, can cause users to lose direction. Therefore, the entire content structure of the first page should be basically unchanged, that is, the left column navigation, right on the top of the station, right down cool station selection, such as the layout of the location unchanged. Adhere to the principle of fine-tuning, without affecting the use of users and commercial interests on the basis of the home page links more practical, convenient, fast;

Four, adjust the navigation of the left sort, keep concise and classify accurately.

Again, inner page links are optimized and subdivided. For example, the "Home production" section of the page, to achieve the classification of the display, the source station, technology stations, resource materials stations. Of course, most sites belong to a comprehensive site, it is advisable to focus on classification. Such a subdivision may cause problems, such as picture resources, can be grouped into the "Home made" resource class, may also be included in the wallpaper; For such, on the one hand, insist on taking its focus, on the one hand is to adhere to the appropriate repeated collection. In fact, the current Hao123.com station has been reflected in the above situation, but not very comprehensive.

Above is the first step of hao123.com two times, brush face, reshape the image.

② promote the "3F" development concept, the realization of two-way services, the benefits of three parties.

The reason is simple but, hao123.com station Resources is the website link, this is hao123.com provides the service the foundation. More excellent site to join, is hao123.com expectations, is the site link to the applicant's expectations, but also the broad masses of netizens look forward to. The current situation is: Standing in Hao123.com's position, the link of the Web page has been adhering to the principle of strict prudence; from the point of view of the link applicant, let the hao123.com add a link has been difficult; This problem for the current operation of a relatively good few web site, are different degrees of existence.

What is the crux of the problem?

The web site insists that there is no problem with the review process, is the application site does not conform to the standard; the applicant thinks, the website station bigger, the traffic already up, for the website of this kind does not need too many update site, already put "appropriate add" schooled, to apply the website attitude is to start airs, not rare, don't care, Occasionally add one or two, the other is to mention the unequal requirements.

Who is who is not important, the key is hao123.com adhere to what kind of development philosophy.

Hao123.com for whom?

Here put forward a "3F" development concept, that is for Self,for Websites,for arranges.

Hao123.com for oneself, for the world Good Station, for the majority of netizens exist. Adhere to this concept, is a fundamental concept of change, hao123.com not only for netizens to provide Web sites, but also for the vast number of sites to provide publicity platform, to the past rely on the Internet users one-way service to the Internet, the two-way, and finally achieve two-way services, three benefits. This two-way service concept, is the variant of the Baidu model: both users actively search, the search party will also take the initiative to throw arms.

How do I operate?

First, continue to adhere to paid links. This operation to achieve direct profit, but to use carefully, otherwise, it is tantamount to lays, paid links to the gold will be reduced.

Second, the absorption of his station experience, focus on building hao123.com self-help link platform, can be foreseen, dedicated to do the link hao123.com running self-help link platform, absolutely hot.

Why does Baidu have to stick? Because netizens not only have to search the computer, but also search the human brain. So, hao123.com also, netizens will not be satisfied with the existing links, there are tens of thousands of good stations to the netizens to bring surprises.

Specific actions:

Establish a self-service link platform;

Webmaster online submission Site information;

Hao123.com Network Management Rapid response, in the background of the review (Why to review?) everything for the safety, all for the user's physical and mental health, all for social stability ... Check the scale of the wide-caliber, do not gamble not against illegal sites, are passed. );

Review the pages through and display them in the self-help link platform;

Hao123.com Station fixed category page and platform Interaction: Platform category link page to add links, point to hao123.com similar fixed page, and hao123.com similar fixed page to add links ("There are more wonderful!"), point to the Platform self-service link similar pages;

Finally, let the excellent site to enter into the hao123.com of the Fixed classification column, this review, of course, will be more stringent (what scale?) You can use the existing review standards, if possible, consider the performance of the linked site in the platform, how to evaluate the performance of the platform? Upgrade platform, Monitoring Self-Service link site access to the platform, Internet access rating and so on. )。

Platform Operation Key: For security reasons, this platform is not a real sense of self-help link platform, which requires network management must respond quickly, timely review, to maximize the elimination of time lag. At present, many Web sites have self-service link platform, however, there are still problems, one is not visible, the review speed is slow, demanding, almost with the traditional email application no two; the second is submitted visible, but, or no large flow support, or the platform and the overall site does not have a good fit, the effect is not ideal.

Currently hao123.com link application, has been classified on the bar, but, compared with the platform mentioned above, the key point of the application is that it is an application platform, and the above mentioned is a implementation of the application and display a dual-effect platform. This is the key.

Platform Effect summary: The key points mentioned above produce an important effect, which can alleviate the contradiction between the current Web site and the website link. Web site to reduce the pressure to add, no matter what, apply for links to the site can also use hao123.com self-help link platform, first on the platform to show their own style of the site (of course, or through the initial wide-caliber review), at the same time, the Internet users to choose a wider area. Good interaction, so that the platform within the link page is hao123.com fixed classification page of the second echelon.

Web site to do is the link, to work on the link to broaden the service side.

3.hao123.com and Baidu

One is the most well-known Chinese web site, one is the powerful Chinese search engine, now two home, Baidu hao123.com How to Pendulum, determines the fate of the hao123.com.

Two roads: an increasingly sophisticated Chinese web site portal, a sinking in the Baidu search promotion platform.

Now the feeling is hao123.com in the back of the road.

Go before a road, in addition to the above humble, but also need to support Baidu, like Baidu is now on the hao123.com operation (advertising, search box, link application bar, etc.).

I am stupid to think that the purpose of Internet users now is to obtain information and release information, and then enjoy or use information, the vast majority of Internet service providers are information recipients and providers, is the information carrier. So the bridge between the two is a big market, the search engine stands in a pole, the website station stands in a pole, this market is the bipolar leading world. Although the internet is changing, netizens are changing, but within a short time it will not change. This is why I agree with Hao123.com still important.

Therefore, I advocate hao123.com go the previous road.

Summarize the main meaning of the above humble opinion:

Hao123.com now not advantage, the crisis is heavy;

Second pioneering, website fine-tuning, remodeling image;

Baidu let hao123.com how to go?