Happy Happy CEO talk about true and false Happy Domain name dispute lesson

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True and false happy domain name dispute lasted more than a year, hit. Recently Happy NET CEO Cheng in an activity to expose the domain name dispute experience lesson.

November 25, Happy Happy CEO Cheng participated in a business by entrepreneurs to create salon activities, in the interactive link, there are entrepreneurs asked "Happy NET domain name has 001 (kaixin001), Renren also made a happy network sniper you, said to have caused 30 million of users lost, What is the greatest lesson you can learn from this? What are the lessons for entrepreneurs? When entrepreneurs are still in a weak position, how do they deal with the plundering of their existing resources by big companies?

Cheng a detailed review of the happy net was thousands of oak sniper the whole process: "We do when the net, want to name happy net, and we like the name, first, we feel to have fun; second, we feel to open our hearts, to open."

We loved the name, so we decided to call it, then go to buy this domain name, this domain name (then) very very expensive, it is in that kind of specialized reselling domain name company's hand, still is the American, we also go to with the American English contact, he price is 200,000 dollars, and he said is absolutely will not bargain, It is no use for us to bargain with him any more. The key to this 200,000 dollars for our start-up companies is still a difficult to imagine the number, I venture capital is my own 3 million yuan. Thank Sina, this is my work in Sina 9 years of blood and sweat income.

I think this 3 million yuan to buy the server is nothing to say, we have two times to buy 100 servers, buy the No. 200 server, once put our house property card, this I think nothing regrettable. But I think why should I give so much money to a person who sells domain names?

We thought, first, we all think about it. We are a SNS website, we will not do marketing, and will not do marketing, we are relying on friends to develop friends, at that time we put these plans are done, we are relying on users to develop users, at that time we think the domain name is not too important, We think of course there is a concise domain name is good, but not the decisive factor, so we said at that time, OK! We will register a domain name called Happy 001 (kaixin001.com). We still have that happy culture in it, so we're going to add a 001. We have this domain name, the March 2008 website launched, the user did not because of this domain name and what bothered, and soon our number of users developed very large, about 4 million registered users.

Why do we think kaixin001 such a domain name can also be? Because we feel that if someone gets the domain name of kaixin.com, what harm can be done to us? It may affect some users who enter kaixn.com themselves, but because we have the trademark "happy" And we have called the net, we feel that opponents even if there is kaixin.com, it can not be called happy net, as long as it is not called happy net, then I think that we also have no effect, has an impact is also a small impact.

We really did not think that when we have 4 million users, there is indeed a company with kaixin.com this domain name, and is called happy Net. We also think that if it is a small company, because small companies often do so, to register a similar domain name, then we feel that the relationship is not very large, but we also did not expect to be a very big company.

And then there's the law, and the other thing we don't think about is that there are a lot of legal procedures to go: it's hard to win a lawsuit when it's definitely going to lose, but it can be very easy to get a long way. Last year, the court decided that we should prosecute unfair competition is set up, a penalty of 400,000 yuan, a lawyer friend told me, similar to such a decision involving intellectual property rights, this is already a very high figure. ”

To this senior network brand protection experts, famous business network COO Chunlei said, happy net and thousands of oak Web domain name of the Enterprise brand and domain name of the application, protection of great enlightenment. Domain name for a new company, especially with the Internet-related companies is very critical, happy network of domain name for everyone to realize the importance of enterprise Domain name protection. Enterprises in the beginning of the business need for the name of the enterprise, brand, domain name, trademarks do a good job of the overall consideration, to avoid leaving hidden dangers to the future. Get the domain name at the same time, but also register and domain name corresponding to the trademark, in order to get legal protection. In this way, if the relevant domain name is malicious use, can be timely through Domain name arbitration or litigation to reclaim the relevant domain name.