He Yao: How much do you know about keyword selection techniques

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Start to choose the keyword, some beginners are more blind, the following is summed up some of their own points, hope that more people have helped.

1, do not choose the competitive key words

The reason is very simple, that is, the greater the competition, the more difficult to do up. For example: Now many SEO do the network to promote these 4 words as a keyword, and this keyword has a lot of sites in doing, it shows that the competition is very large, you can choose the relevant words, website promotion, promotion skills, SEO optimization, etc. in the chain, mainly do the above several keywords, so the rankings will be promoted very quickly.

2, do not choose a small number of search keywords

Do keyword ranking is to hope that more users through the search engine to find our site, if the choice of keywords when the use of the words of the unpopular, daily attention is very little, even if the rankings up, it will not bring you much traffic.

Keyword Selection tips:

1. Use the plural form

If you use the plural form of keywords, then whether the query singular or plural form of visitors can find your site, you can use a number of similar keywords, a single keyword can bring you some visitors, but not everyone will use the same words to query. More from those who may be interested in your site to think about the point of view, to repeat too much, some search engines have begun to block those who repeat the word too much of the site, we will only repeat the keyword 2 to 5 times is enough, most of the search engines to recognize such density. Also pay close attention to policy changes related to key words. such as network promotion, website promotion skills, corporate website promotion methods and so on.

2, the use of various combinations

Not everyone will do what you think, use "web promotion" to search, and many people may use "network-promotion" or "network promotion", perhaps you think this looks stupid, but for others, perhaps it means a lot. So, you need to know each searcher's search habits and preferences.

3. Use combination form

This has to do with saving space, and some engines only check the top 250 words in the list of meta keywords. In order to use the space of these 250 words more effectively, can combine two keyword phrases as a, for example, network promotion and Promotion program, you can combine "Network promotion program" so that, some customers search this combination of time, search engine will find your site, because your keyword contains this combination.

4. Use phrases

A recent study by a major search engine revealed that more than 66% of searches are done by searching for phrases rather than words.

No more than four key words per page

If you want to include more, it will reduce the relevance of all the keywords, each search engine will only see a part of your page. Here we can also know that the more pages of the site, your entire site can include more keywords. Now, take a moment to write the keywords that relate to your site. When you're done with a list, ask yourself: "What are the people interested in trying to benefit from my site?" Then add the conclusions you have drawn. Bring the completed list to your friends and colleagues and see what else they need to add.

You can also combine the above methods to do an experiment, ask your friends around, know they generally go to search engine search results, what kind of search method, the results of your survey and your own list of comparisons, see which method accounted for more. Summarize your conclusions!

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