Heiss chip for media: Huawei, Skyworth "Yang seek" size screen

Huawei Heiss chip sales into the mouth, not the mobile phone market, but the choice of television.

October 13, Heiss a chip is cool to choose in its new TV products. Cool Open is a well-known television manufacturers Skyworth group's independent operation of the electrical goods brand. Wang, chairman of cool company, said that because of this heiss chip and other factors, cool to open this 6999 yuan Smart TV products, can be compared to the current market most TVs in a shorter time to boot.

"The real matchmaker in our partnership with Cool is the SI chip." Liujiang, president of Huawei Glory Business, is accepting

Heiss is one of the most low-key business sectors in the company, which has always been known for its low profile. Founded in 2004, Heiss, although the first major chip design enterprise in mainland China, had surpassed the exhibition for many years, but was almost invisible in front of the media. However, this year, with Huawei Heiss first launched the "Kirin" brand, and its high-profile use in P7, Mate7, Glory 6 and other flagship models, Heiss chip strategy seems to have come a turning point. The outside world also guessed the possibility of Heiss chip to increase export strength.

In fact, the cool TV new product not only uses the Huawei Heiss chip, but also is the two sides in the size screen cooperation one kind of attempt. This completely discard the remote control of the television, the full use of wireless transmission, its name adopted the "Cool Glory" of the joint brand operation. As an alternative to the traditional remote control function of the mobile phone, you can directly control the TV, and the mobile phone video, game directly mirrored to the TV screen.

"This is a joint television, both in sales, channels and television embedded content, will be integrated action embedded inside." "Liujiang said.

Wang said that the cool and Huawei glory of the cooperation is not exclusive, but according to the mobile phone performance and adaptation factors, Huawei's Glory mobile phone, the iphone and so on with the television to get a better user experience.

However, Wang stressed that the cool and Huawei glory of the size-screen cooperation attempt is not to circumvent regulation. Since June this year, SARFT in accordance with the provisions of article 181th, the Internet TV box to carry out a series of rectification, to stop the box provided in the TV show time shift and look back function, and ordered the closure of various types of video app and video aggregation software, internet browser software download channel.

"Some people say that we use mobile phones to play TV to break policy limits. "We can say with certainty that the television is strictly in accordance with the regulations," Wang said in response to the 21st century Economic reporter's consultation. "But in playing the game with a different screen-passing technology, can cut off the screen, through the LAN to the TV, instead of the traditional cable connection."

For Huawei's Glory, the partnership with Cool is part of its ecosystem construction. Liujiang said that the glorious ecosystem is mainly around the mobile phone, such as the extension to the tablet, wrist bracelet, television, and so on, more is to extend a service to a different screen, and get the same quality user experience.

As a razor of Huawei PK Millet, the glorious brand began to operate independently from the end of 2013, and after a rapid development in less than a year, it is said that it will complete the global sales of 2 billion U.S. dollars this year. At the product level, recently released Glory 6, the Department of the World's first eight nuclear 4G Cat6 mobile phone, listed three months to achieve sales of more than 2 million units.

October 13, the glory of the launch of the Glory free play Son Brand, and released a variety of new products, of which, Glory 6 extreme version of the world's first to carry Huawei Heiss the latest chip Kylin 928.

Liujiang said that by the outside world is regarded as the glory of Huawei Electric goods card, do not want to be too much to play on the brand of price/performance.