High-quality route to the county station counter attack beyond the strong opponents experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With all the vertical industries being occupied by many internet elites, it seems that there is not much room for us to display our talents, but I am not saying there is no chance, but I think it is very difficult for us to make certain achievements in those areas where people are already very mature. And a few days ago, some local Web site success, seems to let many new Internet industry to see the grassroots to see a new breakthrough.

In this internet age, a lot of people think that "get the cock of the world", this sentence actually makes a lot of sense, because it is true in many vertical fields, such as the 360 of the big-headed Zhou, which is often hung in this sentence, because of the particularity of the industry and follow this principle to make 360 achieve great success. What I'm going to talk to you about today is the local site, and the operation of a small local site, and I don't think that's the same in this case. Before I published an article on micro-credit in the local Web site marketing, has introduced my own website and some of the basic site introduction, here on the simple introduction, my career is not the Internet, but only amateurs, but also done a lot of web sites, One of the most dedicated to my professional related to a logo design site, and the local site also has a 600,000 people at the county level local site. So there is some practical experience.

And my local site is to go the boutique route, is to start to let some relatively rich knowledge, the higher level of people to participate in the creation of the site content. Why am I doing this? Mainly we this small place, is willing to go to the community website exchanges the relatively few, many people's education level is low, only knows in QQ group and so on platform exchange, moreover although is a small place before this several years ago has several local websites; Another important reason is that I know that I will spend very little time on this site, maybe less than half an hour a day. And my strategy is to abandon QQ group such "Cock silk" tool, the use of "modern" micro-credit micro-Bo and other tools. The following are examples of micro-blogging and micro-letters, but there are more aspects to the specific route.

Although some organizations have reported that the size of the micro-blog is a low level of knowledge of cock silk, we do not discuss the authenticity of this report. However, it can be explained that we are not particularly developed county level, many people may not even familiar with the internet, let alone play Weibo. In this case, the person playing Weibo is relatively "high-end". So my small station in this place to use micro-blog to assist, the first is the certification of the company's official microblogging, and the user name is Chaling nets, so many people when the interaction may be @ To my account, and such a user name plus the official certification, gives a very formal feeling; Of course, as long as someone comments or @ I this account I will respond accordingly. So my account has accumulated nearly 2000 fans in a few months. Some people may say that the number is not enough; yes, it is not, but it is different for such a small place, for example, my account is the biggest fan of local information, and more than 90% of them are locals, More than a few hundred fans are our local media official microblogging, media reporters, officials, teachers and other highly-disseminated account. Because of this, so a small account basically each message has forwarding and comments, and for hot events, forwarding comments up to dozens of hundred. And a lot of people will letters send the latest local information, which is in a different place for me is a great help; For example, there are college students to go to our three countryside, students to teach and so on, will be collated manuscripts sent. Such content is a very good original content, and secondly let users feel that such a site enough strength.

Again to talk about micro-letter, in fact, this tool has been a lot of marketing tools to sanctify, said that micro-credit marketing how good the effect, and fooled the bosses of various industries to pay their own. But the micro-letter is only a tool set, do marketing or promotion of the site still have to return to the original, the Internet, only a handful of marketing companies are really doing a micro-credit marketing, and the vast majority of the boss is not a good manager of the money just. Many people think that micro-credit marketing is a daily push to send a product or website information, and then describe how good it is, or send an online pass over the cold joke, think can attract other people's eyeball; Actually, it's not. We all know that the real micro-trust marketing experts are also some, if we send something so "tacky" things, who will you? There is an advantage to our local site, because many people will focus on such a small place, unless it is to do a local site or a little place. And I just took advantage of this, because our viewers are just the people of our place, so in the past few months, I have only been a group of micro-letter 6 messages, and these 6 messages are our local "headline", we can say that everyone is interested. Because I've counted, in the last time I sent a message, I sent a multiple-graphic message a total of 4 articles, my micro-letter fans are 1100, and the day reading volume of more than 3000, that is to say, almost everyone 4 articles read again, and to share the number of friends around the same day reached nearly 300 times. These data blindly what, presumably we all know it. At least I'm very happy with the data. Why does it have this effect? It's not how much I'm God, it's that I'm simply using the user's needs. A person in such a small place, a lot of people will pay attention to my account, it is because these people are more concerned about their hometown of some new information, and I sent are particularly popular local information, so the attention of the people naturally more, but these information outside the media can not report, so with me there is little competition. This is how my account has become the local "bully", is in the dominant position.

By the above description, it is natural to think that, since these things are so good, must be to the site drainage; Of course, in addition to the user's grasp, the content of the same, my content is completely different from the opponents, they are mainly small talk, my local tourism, life, information, real estate and other content, these more depth, And it's easy to cash out. Yes, so my site in my daily management time less than half an hour, in just a few months beyond the founder of the 7-year competitor's website. Rely on is to walk such "fine route", if "cock silk line" Really can do, then my opponent has established hundreds of local QQ group, then I can not shake their status. In fact, the reason is very simple, I also "undercover" their good many groups, as far as I understand, the members of most of them are graduating from junior high school to go out to work, they generally have a lower level of education, no high degree of patience; they prefer a simple real-time tool like QQ Group, So my opponents have not been able to lead these people to the site for years, and they spend a lot of time managing them, and I can't do that because I don't have the time and energy.

Why would I share such an article with you, as we all know, before I set up this local site, I can say that all sorts of things are bad. At the beginning of the opponent's website registered tens of thousands of users, the hands of QQ group users more than 100,000, can be said that our local access to the Internet nearly one-fourth of the people are held by opponents. And I'm in a place where they think it's not important. So I would like to tell you that the site sometimes seems to be a disadvantage of the situation is the most conducive to their own, many people say that can seize such opportunities depends on the luck, I think depends on the ability to analyze and whether dare to do.

This article source: http://logozhizuowang.com (by the Chinese logo production net original, share a grass root positive energy! Revelation people do not always complain that there is the Internet mountain block their way, but also with the time to complain, analyze their own methods, and to overthrow these mountains in the path