How deep is the water in the Peer-to-peer car?

In the acquisition from IDG, Morningside Capital, Source capital, Ming potential capital of the 60 million U.S. dollar round of financing, the second visit to the PP car headquarters, pp car interview CMO Wang Jiaming. Compared to renting a rented house in the Oriental Ginza a year ago and renting two floors of office space in the same building, the Pakistani people have to lament that the industry is changing too fast. For a pioneering company that is ploughing a field of uncharted territory, as competitors gradually join and capital is hot, peer-to-peer car rental also gradually into the deep. Wang Jiaming himself also sigh, industry water too deep!

With the increasing number of market participants, the industry's problems are constantly exposed. Throughout the interview, the Pakistani people felt deeply that the peer-to-peer rental car was not actually fully finished, and that the shared economic sector represented was still on the verge of breaking out. This article, the Pakistani people through the interview below several questions the answer, for you to restore a true peer-to-peer car rental market.

Problem one, less than six months PP car rental Financing 70 million U.S. dollars, why so anxious to obtain capital support?

Core answer: Competitors gradually joined, need to expand the advantages, at the same time, the industry is too unknown, there is no long-term planning.

1, the market is still facing great pressure. Wang Jiaming said that as capital and media became increasingly hot in the field, the first companies to enter the sector needed to quickly establish industry thresholds. As more entrepreneurs join the industry will inevitably experience brutal shuffle competition, at present, the financing scale and business scale of PP car rental is relatively large, steady dominance is the inevitable choice to survive. PP Car rental officials said that at present, its Beijing market has maintained 90,000 registered vehicles and 240,000 registered users.

2, the unknown market is still huge. BA people understand that the current PP car rental altogether entered 12 cities, the future main goal is to enter the second-tier cities. Wang said second-tier cities are the main performance targets for next year and are expected to delve into 20 tier cities next year. For a longer-term plan, Wang Jiaming is relatively neutral, thinking that the industry is changing too fast and that the challenges ahead will not be known as the Peer-to-peer car is gradually entering the deepwater area.

Question two, can peer-to-peer car rental be a farewell to heavy mode operation?

Core Answer: Rapid expansion is inseparable from the promotion of heavy mode, but also because of the increase in the speed of the original car equipment installation ratio is decreasing.

1, the PP car rental still has an objective number of people to push. As mentioned above, the PP car rental is seeking rapid expansion, Wang Jiaming revealed that the current PP car rental is mainly for full-time staff scattered throughout the country, about 100 people, including Beijing area of about 19 people. It can be said that with the existing 12 cities, this figure is relatively objective. BA people understand that the current PP car rental is the main way in the 4s shop, car wash shop to the owner of direct publicity, the model is still heavier.

2. The installation of vehicle equipment is decreasing. In the last report on the PP car rental, the Pakistani people have reported that the PP car has been installed for the registration of vehicles to install a hardware device used in the case of non face-to-face transactions, users can directly open the other side of the door through the phone. Wang Jiaming revealed that at present, the proportion of this facility is declining, on the one hand installation speed is catching up with expansion speed, on the other hand, its own cost is still high, a single price of 400 yuan. At the same time, in the Pakistani people's view, because it also has positioning and open the door function, security may still let the owner worry.

Question three, what is the main challenge of Peer-to-peer car rental industry at present?

Core answer: Policy for Peer-to-peer rental car attitude is not clear, the industry needs more support, users still need time to accept.

1. There is still a need for more policy support. Previously, the government has made it clear that "private cars are not allowed to engage in car rental operations", a time, including Peer-to-peer rental car after a lot of market service patterns are collectively seen decline. Wang Jiaming said that from the current state of the industry, the government has not actually forced to stop the platform operation, from the results of communication, some of the authority's officials to support such a model, but the industry still need more policy endorsement to make consumers more comfortable.

2. The education market still needs time. As the driving industry from the beginning of a handful of people to become one of the habits of life, peer-to-peer car rental can still be waiting for the market to complete the education. The constant endorsement of capital and media is quietly changing the market, but the pace is still slow. Distrust of Peer-to-peer concepts has become a major problem in the industry.

Question four: Can the traditional car rental market scale be equated with a peer-to-peer car rental?

The core answer: Peer-to-peer car rental compared to the traditional theoretical consumption of the secondary high, the more emphasis on the concept of rental cars at any time. The light asset model also helps it replicate and spread quickly.

1, peer-to-peer rental car market may be larger than the traditional car rental industry. The development of Peer-to-peer car rental market is actually to discover and create the process of demand, itself this demand is dispersed to the traditional car rental, taxi, bus travel level. Peer-to-peer Car Rental is actually gathering daily travel needs, the traditional car rental market is about 34 billion yuan, and Wang Jiaming is expected to be 4 times times the size of the peer-to-peer market.

2, Peer-to-peer Car rental is still a long-term model of light assets, the industry is developing fast. The current Peer-to-peer car rental platform is not light asset model, self-sustaining vehicles, not self-sustaining drivers, although the model is still heavier, but in the education market after its gradual return to the light asset road, long-term it seems to belong to the high replication, iterative speed, strong communication industry, market potential compared to the traditional car rental bigger.

Question five, where are the main risks of a shared economy?

The core answer: how to solve the problem of consumer Trust all the families are exploring.

As mentioned above, the Peer-to-peer car-rental education market focuses on the need for consumers to "trust" and accept the convenience of the model. and similar to a large number of shared economic products such as pig short rent also encountered this problem, how to build a trust system in this area is the core of this industry entrepreneurs need to solve the problem. And behind this, Wang Jiaming more optimistic about the personal experience of sharing the economy, in his view, the integration of idle resources will become the main direction of O2O entrepreneurship.