How do internet companies promote in universities?

Jizheng, which founded the new media in 07, specializes in helping Internet companies do marketing in universities. The following is a dialogue. Cloud technology: What kind of people are you talking about in college? China Exhibition: The people in the university are divided into two groups. 2001-2008, the basic is that, 2008 to now, graduate students, undergraduates are basically a. They have a big difference. Cloud technology: How to separate 80 and the area? This is interesting. China Show: This is the change brought about by mobile Internet. It is a PC generation, every day in the dormitory, watching video, playing games, speed is not so fast in fact. And everyone. The PC is their entry into the Internet. They also use mobile phones, but they are all dynamic zones. Old texting, hand cramps. Move the data business to earn their money. But 90 is a mobile generation. They watch mobile phones, listen to mobile phones and play mobile phones. Microblogs and micro-letters are their favorites. Cloud technology: How does this change to the spread of Internet products? China Exhibition: To affect the, simple line or offline can be. But to affect the next, to line and offline combination. It's actually O2O. Cloud technology: Why? China exhibition: The life style is simple. No cell phone, no anytime, no Internet, only PC. In the interior of a section is the network, in the outside of a section is offline, is divided. It does not matter, the indoor and outdoor use of mobile phones. A tool affects all time periods. You let him do something on the phone, and he did it while he was watching the phone. Cloud Technology: 80, there should be the difference between the temperament. Zhong Zhan: They are not willing to pay for the internet, they catch up with the pure free economy. The other is willing to pay. The cixin is a bit like the people in the three bodies. The man of the two dimensions is three-dimensional. I go to the campus to engage in activities, I call it "uncle", the "elder brother" Call me. It's not good. And the sophisticated, like to deal with the leadership, better than the good. When they were young, they used the internet to broaden their horizons. It's the transition period. A little axis. Cloud Technology: The above is about people, the university itself has not changed. The exhibition: from Ajar to open. The facilities are more perfect and the management way is more advanced. In the past to do campus marketing, simple, is to enter the school to do activities. The manufacturer is satisfied and the work is over. But the school opened up, as long as enterprises do not disrupt student life, everyone can enter the school to do activities. The school understands that this will give students a vision and a chance. Our work becomes a way of engaging people. Now there are micro-blog and micro-letter, transmission speed block, information and campus synchronization. Teachers are also more people-friendly. The headmaster's speech is more fun, joking, not the official Master's pie. Cloud technology: Students love to play the application has also changed? Exhibition: The latest research, Renren monthly active rate of only 25%. Micro-letter and QQ added together, daily active 95%. Weibo is lower than this. Cloud Technology: I've heard you say that the cost of attracting new users in college is low, but the cost of retaining old users is high. Why. China Show: Manufacturers want new users, but all are standing on short-term goals, for new products to pull people. But there is little concern about long-term demand and maintenance, and almost nothing. The student market is concentrated, the person is many, has the demand similar, can spread quickly, therefore the quantity is easy. But the young people have the progressive, the ladder sex, the unceasing growth and the change, from 18-21 years old one year a change, but the enterprise does not have the corresponding evolution. Cloud technology: Does the application itself fit the appetite of the students? China Exhibition: At present, many are social + tools, it looks like catching young people. But it has nothing to do with life and study. is a rigid weak demand. Social, for example, is weak demand. Renren is looking at photos, friends Dynamic query, will not frequent daily refresh. Focus on strong needs, such as localized, mobile, and service. This is the opportunity for mobile phones. Cloud Technology: Student market, just catch the students is Enough? Exhibition: The school is not a whole, 20 million college students in China, living in more than 2000 walls, within the circle. The average wall has 15,000 students, 5,000 teachers, 100 peripheral service facilities, 2.5 km of community, as well as electrical and product companies serving them. The current Internet companies do not localize their students. For example, in the five crossing, engaged in both the university as a whole, but also for the five crossings of the individual services of several universities. Cloud technology: Do you have any interesting data on the research? China Exhibition: Give me a few examples. The most commonly contacted media: 44.8% of students choose the Internet, 25% of the students choose the most trustworthy media: 28.5% of students choose the Internet, 22.5% of students choose television is usually the channel to watch TV: TV 75.2%; computer 68.1%; Mobile 12.7% The channel that usually sees a movie: computer 89.9%; cinema 37.4%; DVD 9.5% Internet Tools: Laptop 82.5%, mobile phone 77.8%, desktop 28.2% often where to watch video: video site 70.3%; Renren 28.5%; QQ space 21.4%, microblogging 21.3% the most commonly used mobile devices installed in the number of apps is 16, daily use is often about 3 hours, the average monthly on the app cost of about 17 yuan; the most commonly used app is UC, Sina Weibo, micro-letter, Ireader, QQ.